the do's and don'ts for your facebook business page
DESCRIPTION
TRANSCRIPT
The Do’s and
Don’ts
for Your Fa
cebook
Business Page
DOUse Pages instead of
Profiles for Businesses
WHY?
Pages provide analytics
Pages provide analytics
Update fans on upcoming events or product releases
Pages provide analytics
Update fans on upcoming events or product releases
Pages allow custom landing tabs
Pages provide analytics
Update fans on upcoming events or product releases
Pages allow custom landing tabs
Run contests
Pages provide analytics
Update fans on upcoming events or product releases
Pages allow custom landing tabs
Run contests
Create Facebook Ads for your business Page
Track your Facebook activity and analytics
DO
WHY?
SET A GOAL
“Let’s increase our fan base to over 1,000 by the next
quarter.”
SET A GOAL
“Have 2-5 wall posts everyday and
continue to engage with fans.”
“Run 3 contests this
month.”
Track the success of your campaigns
Track the success of your campaigns
Track the success of your campaigns
Which days were successful?
Track the success of your campaigns
Which days were successful?
Which days were not?
See who is listening
&
Discover yourtarget audiences
Post daily but with YOUR own voice
DO
Taken from Social Media Examiner
Wall Post Checklist• Post 2-5 times a day
• Post 80 characters or less
• Thursdays and Fridays are the best engagement days – more people are on social media towards the end of the week
• Post FULL links (no bitly, owly, etc.)
Highest Traffic Window
10am – 4pm (eastern time)
7am – 1pm (western time)
DON’TFlip on a social media
feed and expect positive results
Example of what NOT to do
Example of what NOT to do
Otherwise you will get this
Example of what NOT to do
Otherwise you will get this
And this
DON’TBe sloppy! Fill in
everything
DON’TPost the following…
• Refrain from posting phone numbers, email addresses, addresses, or other personal information.
• Draw a distinct line between personal and business
• This happens more than you may think!!
Personal Information
• Don’t just post links of sites or blog posts. Mix it up!
• Engage with fans, don’t be a machine…they’re not only there for information
• Post quotes, photos, videos, contest promotions, or engage with fans
Only links
• Do NOT be this guy on Facebook
• Sales posts are annoying – let your fans’ interactions drive the sales
• Post deals respectfully without clichés
Sales Pitches
If you post any of these…
If you post any of these…
Your Facebook business page will NOT do well
If you post any of these…
…and you will be hunted down by cat police
Your Facebook business page will NOT do well
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