the death of traditional marketing
DESCRIPTION
Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Interruption Marketing is the enemy of anyone trying to save time. the marketer who interrupts us not only tends to fail at selling his product, but wastes our most coveted commodity, time. In the long run, therefore, Interruption Marketing is doomed as a mass marketing tool.TRANSCRIPT
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Let’s review marketing through the years to understand the death of traditional marketing
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1450 - 1839CONTD.
1450Early 1600s 1741 1835 1839
INVENTION OF PRINTING PRESS MAKE
PRINT ADVERTISING
POSSIBLE
1ST BUSINESS CARDS APPEAR
1ST AMERICAN MAGAZINE PUBLISHED
1ST DIRECT MAIL CAMPAIGN DONE BY ANTI-SLAVERY
GROUP THE SOCIETY
AD POSTERS BECOME SO
COMMON ON PROPERTIES THAT
LONDON BANS THEM
Printed Advertising Appears
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1867 - 1950CONTD.
1867 1900s 1922 1941 1950
1ST RECORD OF
BILLBOARD RENTALS
TERM "MARKETING"
BEGINS TO APPEAR IN
BUSINESS TEXTS
RADIO ADVERTISING
BEGINS
1ST U.S. TV AD BROADCAST,
ADVERTISING FOR BULOVA WATCH
COMPANY
STUDY OF MARKETING
INCREASES AT UNIVERSITIES
The Emergence of New Mediums
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1954 - 1985CONTD.
1954 1970s 1972 1984 1985
TV ADS SURPASS
RADIO ADS
TELEMARKETING BEGINS
LIFE MAGAZINE SHUTS DOWN BECAUSE OF DECLINE IN
PRINT AD SALES
APPLE INVESTS $900,000 IN
RIDLEY SCOTT DIRECTED SUPER
BOWL AD
DESKTOP PUBLISHING RE-
INVIGORATES PRINT ADS: $25
BILLION REVENUE
Marketing Grows up AND The Digital Age Emerges
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1990 - 1998CONTD.
1990 1992 1994 1995-1997
1998-2000
2G MOBILE NETWORK ADVANCEMENTS
PRECEDE AN EXPLOSION IN THE
RISE OF CELL PHONE
SMS MESSAGING ARRIVES
CANTER AND SIEGEL LAW FIRM
SENDS FIRST SPAM MESSAGE
ALTAVISTA & YAHOO SEARCH ENGINE
LAUNCH
JOHN AUDETTE COINS THE TERM "SEARCH
ENGINE OPTIMIZATION" (SEO)
SEARCH EVOLVES, GOOGLE & MSN LAUNCH NEW SEARCH
ENGINES
BLOGGING EMERGES
THE BUBBLE
During this period new technologies continue to emerge and become adopted by wide audiences.
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2000 - 2005CONTD.
The Age of Inbound marketing
Start Creating value for customer
2000 2001 2003 2003-2004 2005
THE BUBBLE BURST ON MARCH 10,2000. TECH-
RELATED GROWTH IS REFLECTED IN A 500%
INCREASE IN THE NASDAQ INDEX.
PPC/ADWORDS LAUNCHED
1ST COMMERCIAL 3G NETWORK LAUNCHED,
PROMPTING THE DEVELOPMENT OF
MOBILE MARKETING
CAN-SPAM ACT LIMITS UNSOLICITED COMMERCIAL
EMAILS
NATIONAL DO NOT CALL LIST LEGISLATION PASSED, LIMITING TELEMARKETING
SHORT CODES DEVELOPED FOR TEXT MESSAGE
MARKETING
LINKEDIN, MYSPACE AND FACEBOOK LAUNCHED
SOCIAL MEDIA BEGINS
GOOGLE BEGINS PERSONALIZED SEARCH
RESULT THAT ARE INFORMED BY YOUR PAST
SEARCH HISTORY.
GOOGLE-BRANDED VERSION OF ANALYTICS
LAUNCHES IN NOV.
11CONTD.
2006 - 2013CONTD.
Inbound marketing grows up
2006 2007 2009 2011 2012-2013
TWITTER LAUNCHES
AMAZON SALES TOP $10 BILLION; THIS RISES TO NEARLY $25 BILLION
IN 2009.
PUSH NOTIFICATIONS BECOME A FEATURE ON
SMARTPHONE, ALLOWING FOR
INSTANT AND DIRECT MARKETING
GOOGLE INSTANT LAUNCHES FOR
REAL-TIME SEARCH RESULTS
GOOGLE PANDA UPDATE CHANGES SEO RULES,
FAVORING SOCIAL MEDIA SHARING
SOCIAL MEDIA AND MOBILE MARKETING
CONTINUE TO GROW UP
BIG DATA BECOME NECESSARY PART OF
MARKETING PLANNING
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2014 - ?CONTD.
What next?
BIG DATA AND ANALYTICS
CONTINUE TO GROW TO SUPPORT
INBOUND AND PERSONALIZED
MARKETING
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Only the beginning
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25
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27
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29
30
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The Green
Revolution in Iran
#IranElection
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Changing political
landscapeIndia passed Citizen's Ombudsman Bill in 2013
Aam Admi Party (AAP) formed government in Delhi
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Saving LivesGenerating support from around the world to rescue
people lives affected by disaster
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Still Wondering Why is your business not making profit or money?
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State of the Internet in 2014
28%
77.7% 41.3%
Households with Internet access at home
Source: International Telecommunication Union (ITU) and KPCB
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The State of Mobile, 2014
CONTD.
Source: International Telecommunication Union (ITU), eMarketer and KPCB
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Source: Super Monitoring
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2014 Social Media Status QUO
Source: eMarketer, Brain Statistic and Digital Insight
45CONTD.
Source: Digital Insights and Digital Marketing Ramblings
46CONTD.
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Exponentialgrowth of
technology
1 2 3 4 5 6 7 8 ...1 2 4 8 16 32 64
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63
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Interdependence is inevitableTechnology
EducationCulture
BusinessPolitics
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