INNOVATIONYAHOO

mobile + design

THE CORE OF

EMPATHY & EXPERIMENT

Joe HsiaUX Designer

Kaba SuUX Designer

INNOVATION

存續 Businessviability

可行 Technologyfeasibility

需求 User

desirability

innovation

UX_&7t

User eXperience

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User Centric Design

Optimization

Incremental innovation

the future is now?

Radical Innovation

Radical Innovation

Radical Innovation

Technology Change

Meaning Change

Radical Innovation

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Empathy

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UUSER & EMPATHY

Meaningful innovation start with USERS

Go out and be Curious

Walk into their daily lives9J_&`�0, ����0xi1�

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Visit their favorite spots

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Collect stories behind objects

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The role of internet in daily lives

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Immerse in the context

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From user data to insights

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Digest insights and form POV

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Digest insights and form POV

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Convenience

Community

Trust

APP

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Are meanings and empathy enough to help us move from

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EEXPERIMENT

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design/build products people love

What lean startup taught us…

fail fast, often and smart,

fail fast, often and smart,

What lean startup taught us…

What building products at Yahoo is

fast, often and smart,learn

how?

empathy

data

empathy/data hypothesis

brainstorming/ how might we

ideation

storyboarding

prototyping

iteration

iterationempathy/data hypothesis

empathy/data iteration hypothesis

experimentempathy/data hypothesis

good/great ideas aren’t enough

execution

SSPACE & CULTURE

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Magic happens when we work at the same

SPACE

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The magic field designed for open, transparent and fast

communication

Make it tangible: what you see is what you get

Find your collaboration tool: ideas can’t wait

Creative Abrasion

Creative AgilityCreative Resolution

Linda Hill: How to manage for collective creativity

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Innovation leaders understand that their role as leaders is to set the

stage, not perform on it

Linda Hill: How to manage for collective creativity

REPEAT

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SPACE & CULTURE

USER

EXPERIMENT

REPEAT

At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”

Innovation is like exploring the sea

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