the core of innovation: empathy and experiment
TRANSCRIPT
INNOVATIONYAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIEMENT
HC LaiUser researcher
Joe HsiaUX Designer
Kaba SuUX Designer
3
INNOVATION
存續 Businessviability
可行 Technologyfeasibility
需求 User
desirability
innovation
UXP�*e
User eXperience
UCDP�S �[N
User Centric Design
Optimization
Incremental innovation
What a wonderful world?
Radical Innovation
Radical Innovation
Technology Change
Meaning Change
Radical Innovation
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0
2
3
4
5
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1
0 1
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Empathy
Experiment2eLO
UUSER & EMPATHY
Meaningful innovation start with USERS
Go out and be Curious
Go out and be Curious
,?P�S�&, ����&jZ'� Walk into their daily lives
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Visit their favorite spots
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Collect stories behind objects
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The role of internet in daily lives
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immerse in the context
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Increase empathy & Find meaning
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From user data to insights
WHYs ?
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Digest insights and form POV
Apple App Store
App
Google 2014 30 app
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Learn from existing and extreme users
Discoverability
Familiarity Delight
Value framework9 �0=N�
Doesn’t matter if users plan to buy something or not, they need to have ability to discover products that interest them quickly and smoothly. User also expect to see good content being continuously updated.
Discoverability
As users’ interactions with our app increase, they expect to see more personalized content and UX. Similar to shoppers browsing in a physical store that they frequently visit, we want to create the sense of belonging.
Familiarity
This app should created delightful UX and surprises within our interactions. Using our app should be fun.
Delight
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Are meanings enough to help us move from 0 to 1 ?
EEXPERIMENT
0 1
0 1
0 1
design/build products people love
What lean startup taught us…
fail fast, often and smart,
What lean startup taught us…
What building products at Yahoo is
fast, often and smart,learn
how?
empathy
data
empathy/data hypothesis
brainstorming/ how might we
ideation
storyboarding
prototyping
iteration
empathy/data hypothesis
iteration
empathy/data hypothesisiteration
empathy/data hypothesisexperiment
good/great ideas aren’t enough
execution
SSPACE & CULTURE
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Magic happens when we work at the same
SPACE
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The magic field designed for open, transparent and fast
communication
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The magic field designed for open, transparent and fast
communication
Make it tangible: what you see is what you get
Find your collaboration tool: ideas can’t wait
RREPEAT
S E INNOVATION
U
SE
REPEAT
S E INNOVATION
U
SE
Innovation doesn’t happen in a vacuumRogier van der Heide, Chief Design Officer of Philips Lighting
At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
Innovation is like exploring the sea
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