The Conjuring Louise & Laura

Trailer • http://www.youtube.com/watch?v=W7S3ygQJJLc

Gender• Unisex • When it was released 53% of its audience were female • Critics have suggested it was this popular with women

because this film does not exploit the female characters like typical horror films

Age • Certificated 15 • Target Audience – Mainly between 15-30 • When it was released 59% of it’s audience were under

25

Race & Social Class • Not race specific – targeted at all ethnicities • However, characters within the film are white/English –

this could be representative of the audience

• Working/Middle Class • Alongside teenagers this is the main audience for

horror films