The Conjuring Promotional Package

July 2013

About

The conjuring is a supernatural horror. The film is based on he true events reported by the Warren family in the early 70’s.The Warrens go and investigate the strange occurrences in the Perron family home

Actors

Patrick Wilson - Ed Warren

Vera Farmiga - Lorraine Warren

Lili Taylor - Carolyn Perron

Ron Livingston - Roger Perron

Shanley Caswell – Andrea

As this film is already out in UK cinemas, the promotion has already been done, and there isn’t new trailers coming out every week to get people to go and see it.

However, before it was released in the UK, many fans created their own trailers. Driving deeper into the genre of the film and finding new stories within the story, for example the doll in the film has had many videos made surrounding it.

Posters When researching into the promotional packages used to promote this film, I found that there has been a few different posters created for the use in different places and some which are less offensive to younger audiences how may pass the advertisement.

Some of the posters are a lot scarier than others. However they all stick to the codes and conventions of the horror film genre. All of the posters use dark and misty settings. The third poster is a taken from a scene within the film, and the others are settings used within the film. The last poster must have been created to go on either a bus or a billboard, however the others may have been used in cinemas or on the side of phone boxes or in film magazines.

Online promotion: Facebook/Twitter

The use of social media allows film companies to interact with possible audiences. Especially Facebook and Twitter. These sites can give audiences live updates on everything todo with the film.

These sites are very popular now and attract lots of possible audiences which make them perfect for promoting new films such as the conjuring, and it is a great use of free media as both sites are free to sign up. The both sites have people operating them, and telling people to go and see the films, they also include pictures and gives dates of showings. People who have accounts on either of these sites can also comment on anything which is said, which keeps them interacted.

Online promotion: Official website

There is an official site, so that people can go on and find out more about the film. This is a good way of keeping viewers involved and will potentially make the film very successfulIt has different places where viewers can go and look at, such as a gallery with photos of the film. You can download wall papers for iPhone, tablets and android. Watch the trailer and also. There is also comments from people who have already seen the film on the home page. This links this page with their twitter account. It allows audiences to share this site with their online friends. Creating more audiences members for the film.

Merchandising I could not find any merchandising for this film, however I did find that there was a lot of competitions to win merchandise.

Free give are a good way to promote, people are more likely to do something if they get something back or out of it.