the competitiveness of ukrainian export and methods of its promotion on the world market
DESCRIPTION
THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET. STUDENT: ANASTASIIA SHYNKARENKO SCIENTIFIC SUPERVISOR: DYADKO E.A. PLAN. THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION - PowerPoint PPT PresentationTRANSCRIPT
THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET
STUDENT: ANASTASIIA SHYNKARENKO
SCIENTIFIC SUPERVISOR: DYADKO E.A.
PLAN1. THEORETICAL AND
METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION
2. CONDITION AND DEVELOPMENT PROSPECTS EVALUATION OF THE ENTERPRISE EXPORT ACTIVITY
3. WAYS OF PRODUCT EXPORT IMPROVING
•THE OBJECT OF INVESTIGATION: enterprise foreign economic activity planning
•THE SUBJECT OF INVESTIGATION: enterprise strategy of entering foreign market
•GOAL: successful entrance on foreign market and getting additional profit
•TASK: to develop recommendations to enter foreign market
THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES
ORGANIZATION
ROSHEN CORPORATION•2012 - production realization was 400 000
tons•Total production – 450 000 tons
ROSHEN CORPORATIONSTRENGTHS WEAKNESSES
• reputation of the firm• competitive level of prices and products quality• high level of technical equipment
• small reputation of corporation abroad• expensive process of new products promotion• unstable level of prices for raw materials
OPPORTUNITIES THREATS
• penetration on the new markets•reduction of trade barriers in entering foreign markets•product development for new group of customers
• strong rivals• unfair competition• exchange rate risk in the implementation foreign economic activity
CHINEESE MARKETADVANTAGES DISADVANTAGES
•ECONOMIC DEVELOPMENT;
•LARGE NUMBER OF
POTENTIAL CUSTOMERS;
•INFRASTRUCTURE
• TARRIFF AND NON-TARRIFF
BARRIERS;
• LEGISLATIVE AND
BUREAUCRATIC BARRIERS;
• EXPORTER INDEPENDENCE
SEVERELY LIMITED
“ROYCE’ NAMA CHOCOLATE”WITH “ROSHEN”
INVESTMENTS:•“ROYCE” – €188000•“ROSHEN” - €184000
PRODUCTION:•MILK CHOCOLATE – €1,5•BARS WITH WHOLE GRAINS – €0.7
EXPECTED NET PROFIT:•MILK CHOCOLATE – € 63000•BARS WITH WHOLE GRAINS - €11760
ECONOMIC EFFICIENCY
•Discount rate – 24%•Term – 3 years
NPV= 203944372000)24,01(
15552
)24,01(
13524
)24,01(
11760
)24,01(
83317
)24,01(
72450
)24,01(
630003232
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