canvas The collaborative Startup

“most of the startups forget to harness the power of the crowd.”

Ross Dawson

“startups replicate what they perceive to be

successful business models. But what is

CONSIDERED THE ´NORM´ IS NOT WORKING

ANYMORE.”

Lee Bryant

7 sections to help

entrepreneurs  Gather people  Around a passion  

and turn the c!munity into a thriving collaborative business

Kpis I!"#$%&

People Statements

Awareness Value ProP.   CO-CREATION

People

1. Which Do you want population

to work with?

2. Who are

early-adopters?

to be your  

going  

Write down your

persona

“Dave is a 35-year-old American who lives in Wichita, Kansas. He is married, college educated, and has a daughter. Dave’s life dream is become an entrepreneur and sell web and mobile products online. He has a full-time job and is willing to work very hard to make his dream a reality. He has some technical skills but unfortunately doesn’t live near a startup hub – and thus he has a hard time connecting with entrepreneurs to get advice when he needs it.”

(From SoHelpFul.com)

Statements

1. What is your purpose?

Why

To gather

people?

do you want

What do they don't do correctly?

What is their problem or need?

People will join and participate in our community because...

…because we help them gather members around their passion and turn the community

into a thriving collaborative enterprise.

Our example

“If you get this wrong, nothing

else you do matters.”

Richard Millington

2. What is your vision?

What will the world look like once you and your community have worked your magic?

“We dream of a world where…”

Complete these sentence in less than 12 words:

big think

(like really big!)

“We dream of a world where business success and community

success are reconnected.”

Our vision

Value Propositions  

What are the

Services You Provide to the community?

and  products

Bui

ld a

To help members

where they fail

methodology

Then create

methodology... around this  

blog articles videos

a software

presentations a book

a consultancy service case studies a toolkit

events

workshops

conferences white papers

infographics

photo albums

a course

t-shirts

stickers

Awareness

How do you make Potential members

of what

you do?

aware

Be where Your audience already is

Blog on Quora and Medium Search conversations on Twitter and Quora

where you can share your expertise

Share presentations on Slideshare

Start a newsletter

Share articles on G+ Communities, LinkedIn and Facebook groups

Launch your own blog

Ask a blogger or a community manager to write about you

Get your articles listed in a popular newsletter

Create a group on Facebook or Meetup and invite people you know

Organize a meet up

CO-CREATION

How do you

The adventure

let members co-create

with you?

Create a community on Google+

Invite people

Ask for feedback at each step of your projects

Who works on...

Production

Financing new projects

Customer support

Ideation

Foresight

Marketing

Design

Sales

You, Your

70%

alone   community  

Dropbox - Referral program

Seth Godin- Crowdfunding campaign

$40k goal beaten in 3.5 hours

giffgaff - customer support forum

Average Response time: 93'' - NPS: 77%

I!"#$%&

"ustainable?

Earn money to make the adventure How

do

you

Among your products and services, define

which ones are...

Subscription

100% free

Paid version with additional features Pay per use

Renting

Direct sales

Intermediate fees

You can also...

Charge for a community membership Sell shares

Run a crowdfunding campaign

Create an affiliate program

KPIs  

Track your progress  

=> Activity initiated and managed by members

=> Referral growth

=> Sense of belonging

=> Number of innovation launched by members

=> Revenues

www.TheCollaborativeStartup.com