thriving on disruption

Thriving on disruption How to become fearless in the face of devastating innovation

Managing the threat of disruptive innovationEstablished companies are vulnerable

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of companies in the Fortune 500 have gone bankrupt, been acquired, or ceased to exist since 2000.**

of CSOs said new technologies will rapidly change their company’s industry.*

*Chief Strategy Officer Industry Disruption Survey, Accenture Institute for High Performance, 2016**Source: Constellation Research, Innosight

of Standard & Poor’s 500 companies from 2012 will disappear by 2027.**

Nearly all CSOs agree new technologies have changed and will change their industry.

Copyright © 2016 Accenture All rights reserved.

95% 75% 52%

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3Source: Chief Strategy Officer Industry Disruption Survey, Accenture Institute for High Performance, 2016

20% of companies are fearless in the face of disruption; they:

Collaborate to grow

Invest in platforms

Operate with openness


Thriving on disruption“Disrupt or be disrupted” is rarely realistic

Highly prepared for disruption

Prepared for disruption to some extentNot sufficiently prepared for disruption

20%39%

41%

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Collaborate to growPartner more frequently—and with unusual pairings

Companies that are disruption-ready:• Partner around

various business inputs

• Deepen their collaborations

• Team beyond their primary industry


Disruption-ready

The rest

Distributors

Customers

Companies beyond our traditional industry boundaries

Suppliers

Logistics providers

Advertising agencies

Companies recognized as investors or innovators

Companies we consider direct competitors

Design service providers

Retailers

0% 25% 50% 75% 100%

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Invest in platformsConnect customers and business partners, at scale and on demand

Platforms defined:Infrastructure that facilitates external direct interactions/exchanges between a company’s clients/consumers, and/or desired business partners.


Companies that are disruption-ready:• Rethink business models to connect

with other offerings• Build off previous platform

investments• Plan to invest in platforms in • the future

Companies less prepared for disruption

Platform investments:

Companies highly prepared for disruption

88%

42%

Invested in the past, will invest in the future

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Operate with opennessTake concrete operational steps to be collaborative

Companies that thrive on disruption:

• Rethink existing business processes

• Incentivize external collaboration

• Make organizational changes to accelerate decision making


Making organizational changes to accelerate decision-making

Providing incentives to our executives to think about the company’s success beyond

immediate sales and earnings cycles

Changing internal processes to ensure that we can quickly shift resources to address

critical needs

Implementing new operating procedures in collaboration with our partners

Providing incentives for employees to engage in alliances with other cost

Allowing more flexible choices when it comes to partner collaborations

Rapidly revising and adapting our internal processes

Highest value achievers Other significant platform investorsNot significant platform investors

0% 25% 50% 75% 100%

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Time is of the essenceThree imperatives to thrive on disruption

Partnerships and platforms are limited—and some companies are already playing by the new rules:


Do not face disruption alone Deepen and broaden alliances beyond your core industry.

Make yourself indispensableBecome part of the integrated solutions that customers demand.

Embrace operational flexibility Be more collaborative and open—with processes and mind-sets.

About the researchAccenture Institute for High Performance

• 561 Chief Strategy Officers• Conducted between November 2015 and February 2016• Company revenues greater than US$1 billion• 10 industries and 11 countries

Copyright © 2016 Accenture All rights reserved. 8

Retail

Telecom

Utilities Automotive

Banking

Chemicals

Consumer Goods & ServicesInsuranceOil & Gas

Pharmaceuticals10%

10%

12%

10%7%

11%

11%

10%

7%

12%

7%

15%

9%

9%

11%7%

7%

8%

11%

10%

6%

Industry Country (HQ)

Spain

United Kingdom

United States Brazil

Canada

China

France

GermanyIndia

Italy

Japan


Contact us

Thriving on disruptionHow to become fearless in the face of devastating innovation

Joshua Bellin Research Fellow Accenture Institute for High [email protected]

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Ivy Lee Research Associate Accenture Institute for High [email protected]

Paul F. Nunes Global Managing Director Accenture Institute for High [email protected]

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About AccentureAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

About Accenture Institute for High PerformanceThe Accenture Institute for High Performance develops and communicates breakthrough ideas and practical insights on management issues, economic trends and the impact of new and improving technologies. Its worldwide team of researchers collaborates with Accenture’s strategy, digital, technology and operations leadership to demonstrate, through original, rigorous research and analysis, how organizations become and remain high performers. For more information, follow @AccentureINST or visit www.accenture.com/institute.

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thriving on disruption

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