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© 2016 Visa Inc. All Rights Reserved. 1

And the winning team is . . .Congratulations to our 2016 Visa Global Challenge winning team, Archizoo, with a very impressive H$1.84 billion cumulative five-year profit.

After five rounds, more than 500 decisions and almost three months of battles between 264 teams, our winner, Archizoo, swiped the Year 4 top team, SwipeRight, right from the top position in Year 5. Archizoo had performed consistently well, overcoming a Year 1 loss of H$-27 million to consistently build on profit from Year 2, and putting on nearly H$1 billion in profit in Year 5.

Commiserations to SwipeRight (finishing in second place) who had performed incredibly well throughout, but despite the formidable performance, they couldn’t quite hold on to the top position in the last year.

A number of teams performed extremely well (65 teams broke the H$1billion mark), and all but 21 teams were in cumulative profit in Year 5, as well. The biggest loser after five years was Mastermind, with more than H$-2.2 billion in the red.

We would also like to send congratulations to eight teams who, after continued losses, managed to turn things around and make a profit in Year 5:

Rank +/- Team Name Year 4 Year 5

176 59 PisForPayments -41,371,378 427,998,193

212 19 Challengers -22,148,738 200,283,593

214 31 Christina Wang -132,582,802 189,436,201

216 26 Visa Sydney -81,070,174 165,418,092

220 17 Winning -65,750,507 128,039,883

222 25 GEARS -141,369,999 115,899,071

223 11 Stepping Towards Pinnacle -35,807,858 98,565,019

224 6 MAP-Arch -4,271,653 91,031,290

Well done for your tenacity in sticking to your long-term strategy (and for learning from past mistakes). This Challenge has proven to be very successful in terms of the engagement of teams over the five years of competition, with a very impressive overall participation rate of 90%.

Thank you to everyone who participated and we hope you have enjoyed the journey, learned more about the profitability of payments, and had fun along the way!

The Challenge NewsEdition 5

WEATHER: HIGH: 68° LOW: 42° FINAL EDITION

IN THIS ISSUE2 2016 Visa Global Challenge

Cumulative Profit Ladder Year 5

8 Year 5 Brightest Burning Stars

8 How the Challenge was Won

9 Common Pitfalls

10 The Performance After 5 Years


THE CHALLENGE NEWS | EDITION 5

Visa Global Challenge 2016 Cumulative Profit LadderCumulative Profit (Credit, Debit and Acquiring)

Rank +/- Team Name YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

1 2 Archizoo -27,240,122 44,897,161 288,909,885 844,993,077 1,849,181,510

2 -1 SwipeRight 25,546,608 110,987,602 377,330,324 887,116,162 1,811,846,027

3 9 V-Day 13,094,548 66,424,692 291,826,386 729,488,360 1,700,551,551

4 3 peekay 29,858,789 114,434,887 356,124,256 779,447,762 1,674,697,885

5 0 MoscowHeat 16,494,961 92,614,746 363,592,828 805,012,146 1,614,759,364

6 4 FP&Yay!!! -6,096,932 95,710,843 351,304,059 768,710,420 1,579,728,503

7 -1 The Untouchables 21,056,203 133,360,380 380,748,139 804,260,436 1,563,814,400

8 1 Serendipity 4,599,284 49,223,673 294,778,867 770,739,644 1,543,713,807

9 -7 Warsaw Eagles 27,076,170 128,009,058 390,106,758 856,048,412 1,501,882,298

10 -6 Lazer 33,929,862 179,067,671 425,324,100 805,604,783 1,483,496,180

11 -3 Houseofcards 1,322,635 92,990,896 336,613,898 771,152,210 1,481,589,503

12 3 Reading Card Sharks -44,270,425 -10,399,033 199,559,613 677,441,787 1,476,120,864

13 0 Teletubbies -82,528,360 -112,446,771 177,832,121 702,739,151 1,458,798,986

14 -3 The Newbie -18,906,847 59,931,769 290,747,912 730,973,982 1,436,055,333

15 5 #ApprenticeNoMore 7,574,925 84,002,351 295,628,868 630,501,061 1,432,991,578

16 10 The Walking Debt -4,726,821 -20,942,023 155,556,398 589,855,449 1,399,194,160

17 -3 GoGetters 5,741,701 46,801,927 246,131,247 677,694,732 1,382,036,338

18 -1 TaekwonV -49,862,482 -383,828 221,733,851 648,374,616 1,369,347,596

19 20 Youngblood -21,897,810 22,041,889 233,261,536 549,689,889 1,365,947,959

20 5 Chilean Condors 7,582,438 34,206,227 209,462,740 593,224,782 1,365,438,460

21 -5 Hidden Riders 3,274,632 10,758,227 247,934,457 655,040,360 1,355,730,628

22 -4 Mavericks 1,412,469 46,459,862 255,204,428 647,452,342 1,350,549,554

23 9 The Recursive Backronyms -36,130,590 6,585,164 185,200,119 568,364,200 1,337,936,000

24 23 RevChamp 10,846,382 68,614,535 201,396,702 516,155,166 1,319,026,128

25 -1 Loyalty Royalty -22,846,576 1,496,332 184,869,131 595,255,612 1,307,336,433

26 14 PayDay 945,742 47,376,215 203,778,196 549,494,264 1,307,318,406

27 3 Power Rangers -15,449,225 43,184,002 210,643,346 576,731,214 1,284,109,358

28 1 TeeParty 4,498,599 53,924,998 233,125,245 580,413,337 1,281,156,318

29 -7 TheKnuckleBusters -3,293,930 48,816,570 229,467,294 600,539,042 1,279,256,798

30 -7 GCCSAnalysts 9,737,442 59,400,252 236,145,029 596,667,492 1,273,663,567

31 3 VChallengers -14,276,369 10,760,459 183,232,989 564,404,894 1,253,218,097

32 1 Team Asgard -24,818,484 -46,848,751 101,955,676 566,436,570 1,236,731,557

33 32 Application -58,650,137 -74,499,021 108,374,468 457,609,655 1,228,974,124

34 -13 Everywhere -8,504,467 80,228,984 310,635,134 618,846,983 1,216,598,564

35 27 Innovation Guys -7,711,713 -35,695,636 137,287,113 462,457,706 1,212,683,445

36 -17 DoubleSQ5 1,688,755 59,591,461 260,936,713 630,627,652 1,200,683,178

37 24 Visa Marketing Maestros(VMM) -4,038,866 17,581,919 142,892,355 463,498,015 1,198,211,842

38 -10 Team Aura -18,633,561 18,867,594 206,364,180 585,607,820 1,197,563,921

39 -12 THE cAe TEAM -18,229,977 19,124,464 223,363,801 589,281,120 1,193,867,729

40 -4 The Dynamic Duos 2,261,671 53,685,785 220,871,010 559,423,408 1,171,066,406

41 32 NPC Stars -1,190,844 -22,381,091 126,501,617 432,187,549 1,168,128,655




42 0 The Optimizers 2,778,145 74,444,494 247,184,017 538,604,349 1,161,762,519

43 20 Athena 9,786,700 60,081,485 195,212,126 462,339,228 1,157,861,840

44 -9 CYBSSupport+1 13,937,493 58,854,750 250,174,654 561,538,095 1,143,765,572

45 -4 Team V 17,005,564 73,319,865 248,662,761 545,721,064 1,143,704,956

46 -3 vPropel -2,419,821 35,832,531 227,344,279 524,654,197 1,138,102,802

47 25 V-Dabs -9,114,661 33,674,139 189,059,110 432,855,911 1,135,950,937

48 47 prestigeww -33,835,914 -22,623,938 91,964,408 351,591,799 1,096,151,114

49 10 PayPals -11,382,542 10,418,665 118,812,250 471,738,021 1,095,744,596

50 -6 VVLAP -19,544,447 7,304,301 194,578,629 519,473,898 1,094,515,622

51 7 Over the Limit 3,728,301 -16,818,436 121,318,258 474,070,445 1,090,213,608

52 2 Nerds Power 8,104,987 31,219,256 182,848,064 489,680,301 1,085,640,975

53 -4 Los Kausas 15,431,476 73,691,047 219,170,394 499,085,389 1,085,394,228

54 25 superstars -36,538,579 -22,432,130 114,942,226 411,380,570 1,080,851,949

55 5 Millenial Falcons -3,489,442 36,130,906 167,277,851 463,915,350 1,076,557,923

56 28 Tokyo2023 -13,297,750 27,586,093 152,193,478 371,824,212 1,063,651,963

57 -6 6Ps - Global NP -5,454,811 38,258,159 185,464,657 497,673,173 1,044,041,903

58 8 Six Marketeers 5,033,721 63,065,918 164,757,015 455,159,108 1,039,366,191

59 -6 MarketMovers -10,682,154 4,185,041 178,853,212 491,776,824 1,037,151,638

60 39 Analysis Bank -2,852,932 -19,935,972 61,695,197 344,508,138 1,036,756,090

61 -16 Invalid Team Name 10,707,847 68,827,575 240,088,393 518,008,651 1,026,119,717

62 13 Views From The 6 -5,373,788 -5,834,833 121,203,300 423,463,047 1,021,518,168

63 -26 CHAMPS.UA -1,903,956 82,784,531 279,158,428 551,261,787 1,016,833,047

64 -8 Deep Threat -18,299,138 37,027,751 192,881,548 483,252,402 1,010,693,325

65 29 The Risk Takers -5,740,101 -28,955,067 86,133,552 353,274,139 1,004,632,846

66 -16 FC Visa -19,956,125 -4,339,071 200,553,254 498,390,849 992,330,561

67 22 Sprinters -35,341,398 22,480,209 129,473,334 363,174,544 989,829,947

68 -20 Visa Egypt Team 6,684,307 49,159,024 215,677,263 516,002,392 989,581,762

69 14 DPS Pirates 11,733,394 12,198,242 110,159,144 376,275,123 988,198,651

70 -18 La Dolce Visa 15,273,309 76,870,437 227,911,408 494,889,796 986,149,544

71 -33 Pokemon Go 5,908,757 97,525,343 254,561,083 550,305,321 979,613,923

72 60 Prestige Worldwide -1,491,047 -73,384,480 34,356,213 275,348,424 979,573,253

73 7 Vintelligence -32,249,566 -5,930,554 126,882,944 390,931,563 975,227,558

74 17 Charlottesgotalot -81,980,058 -63,645,438 79,286,850 360,359,942 972,563,246

75 -4 Challenge Accepted 3,586,767 31,796,407 158,620,432 440,722,546 970,304,080

76 -8 YallaPay -4,694,608 25,904,793 129,248,562 445,821,716 962,544,507

77 -31 ChiPiChu -4,032,998 30,680,438 183,008,955 516,592,251 946,111,797

78 -9 Data Monsters -1,582,089 -14,410,110 160,012,528 445,599,268 938,618,029

79 34 Mile High Money -36,024,176 -43,503,186 68,943,631 315,664,553 931,401,213

80 1 Riskybusiness_corp -20,440,035 -44,279,611 107,626,647 384,437,104 925,689,625

81 -17 CyberPay 16,006,443 80,336,744 214,715,504 459,715,031 921,792,847

82 -15 Payment Mavericks 15,726,091 69,880,622 204,126,497 455,118,696 918,127,697

83 41 MoneyMovers -39,827,714 -59,829,611 -1,102,359 297,454,349 914,375,160

84 -6 payHack 4,627,893 38,693,570 152,541,675 414,208,583 907,029,513

85 0 ServiceFirst -12,909,189 6,086,369 119,714,246 367,934,709 905,771,916




86 23 Extensive Enterprises -116,269,681 -172,869,869 -15,862,295 318,863,361 900,826,805

87 20 The Golden-Pont Neuf -4,059,347 -16,226,902 26,984,475 324,434,303 881,835,343

88 4 Japan Mario Brothers & Sisters 116,640 31,315,913 147,071,564 358,812,666 881,474,113

89 37 I&SPay -906,178 17,874,649 95,226,982 294,035,913 871,707,604

90 -2 VUXTeam1 -3,290,955 25,575,297 128,719,887 364,667,113 859,270,459

91 58 Emerging market -5,037,803 11,596,658 86,640,990 233,887,857 858,975,199

92 -61 Cheeseburgers 13,261,966 106,304,653 291,037,459 572,329,739 855,249,354

93 -3 V-PAY -5,899,552 13,197,149 100,658,772 362,839,089 852,662,374

94 -18 Team Penny 9,318,308 75,726,089 178,076,680 422,085,578 850,082,571

95 10 Bazookas -4,315,873 1,138,886 113,099,363 329,307,284 847,289,347

96 23 Winners 375,087 4,342,728 103,409,666 306,513,282 840,431,930

97 -20 Juan on One -20,039,492 -20,111,668 136,141,716 421,584,427 836,593,731

98 -24 Beginner’s Luck -5,604,386 41,067,043 175,326,230 425,087,690 827,055,952

99 -3 Austin 11,085,661 58,219,627 129,192,361 349,978,517 817,324,109

100 41 The Top of Wallets -3,260,716 -18,543,695 39,445,601 256,026,864 816,380,567

101 -14 LAC Showtime -39,726,050 -30,747,214 102,992,900 366,553,588 814,641,855

102 -20 305 Squad 7,102,010 37,848,762 153,414,186 381,167,264 811,686,235

103 9 Marketbusters -3,100,695 12,727,451 99,704,906 316,238,304 799,688,350

104 -34 Vampires 8,165,016 58,108,705 184,990,906 443,099,758 784,158,890

105 22 Visa CEE -4,607,368 -7,098,882 63,336,813 286,050,646 776,075,314

106 17 Visa Hawks 502,306 14,221,564 79,978,355 298,684,944 769,514,796

107 -9 PRRANK -6,103,510 24,560,135 131,409,758 345,302,580 748,823,015

108 48 Specialized Sales Team 1 -104,927,174 -154,491,565 -54,107,369 211,788,444 742,139,406

109 13 BANKONUS -7,535,322 -375,237 100,678,539 299,414,577 737,558,564

110 -2 FosterCitySlickers 3,717,262 54,720,994 185,799,912 322,794,392 727,200,781

111 -10 CTS Bank -967,654 2,936,840 113,693,038 343,583,511 722,233,384

112 -19 Avengers -1,413,073 3,280,041 122,063,913 354,118,235 720,843,167

113 -3 PD Team -3,884,395 36,278,031 128,583,710 317,834,618 720,229,604

114 23 LondonBees -21,961,026 -4,009,902 86,178,264 264,658,175 719,418,079

115 71 Card-Asians -181,579,282 -249,248,829 -131,839,287 132,632,609 714,729,177

116 -16 BAC AEs -4,728,168 32,401,951 151,141,567 344,098,465 714,592,538

117 -2 Constellation 14,114,404 44,216,432 140,147,483 314,865,460 714,513,148

118 -2 Consumer Credit B 2,786,085 17,155,407 115,842,523 314,665,472 710,729,568

119 -5 Hold that W 4,327,252 28,530,844 133,056,227 315,477,384 709,678,935

120 -63 Risk Moguls 6,744,014 38,282,977 195,162,025 479,995,964 706,356,879

121 -3 innovar -33,771,137 -23,905,265 95,706,201 306,881,956 700,509,219

122 -18 Last Team Standing -7,389,321 38,144,269 131,177,247 338,450,217 698,883,477

123 5 VPS Gold -30,820,270 -45,163,254 71,628,835 285,075,105 698,018,993

124 -38 Decode 16,976,386 66,684,935 170,423,980 367,005,070 694,744,050

125 -8 Team X 2,914,699 -45,781 111,958,801 313,518,387 693,503,081

126 18 PaySmart -13,864,612 -1,385,486 -29,943,820 254,151,766 692,641,040

127 -24 Chip Monks -18,142,201 25,625,116 142,119,624 339,193,353 687,636,858

128 -26 Cashless Guru -2,314,251 16,274,600 127,244,530 341,910,196 686,825,447

129 30 Catstronauts -41,893,128 -47,763,779 17,675,940 208,057,628 682,966,769




130 8 Team GSD -57,834,871 -77,846,382 36,556,730 263,535,178 682,243,105

131 51 Treasure Island -12,999,874 -5,202,599 10,912,064 147,510,440 679,037,111

132 1 #LACForce -14,661,072 -8,813,459 86,777,352 274,008,613 672,590,856

133 -36 The Benjamins -51,867,897 690,475 140,356,501 348,111,111 672,263,698

134 2 Millennial Mojo -20,920,381 -41,595,486 38,282,155 266,177,451 666,871,786

135 -80 The Illuminati 3,149,281 43,354,227 218,511,222 483,456,351 663,342,932

136 7 OBC - Orbis Bonding Currency -1,562,137 -89,621,506 1,880,182 254,691,644 661,596,613

137 -31 NextGenPayments -3,035,263 2,203,915 105,719,010 325,863,216 656,489,180

138 2 Card Shark -13,533,823 -23,236,982 47,215,098 260,562,128 648,661,583

139 -28 Big Bank Theory -8,990,466 38,540,395 133,811,309 317,267,258 639,980,011

140 13 Black Magic -31,953,474 -36,995,580 30,997,857 218,134,130 635,632,393

141 17 teamfortipay 3,421,012 -52,060,129 -11,297,931 208,951,253 635,599,215

142 18 Visanity -989,085 9,227,549 31,649,538 206,111,082 634,852,226

143 12 The Game Changers -83,722,181 -92,691,597 16,583,568 216,556,846 633,118,475

144 -14 Zelle-ots -47,843,497 -62,800,849 74,853,420 279,997,701 620,822,233

145 -25 BLANDS 2,500,979 18,295,567 123,255,341 303,521,874 606,587,565

146 -12 Club Visa -8,800,071 -2,434,186 87,726,162 271,248,773 603,120,431

147 15 Lpride -3,203,285 -53,761,608 29,858,235 199,546,980 600,855,412

148 29 Challenged Visa Team -81,360,887 -141,576,386 -61,836,298 154,823,127 594,054,106

149 -18 PIKA+ -48,337,395 -15,766 131,861,232 275,838,175 593,592,718

150 -25 Number Crushers 317,299 17,599,979 105,700,083 295,728,659 591,597,967

151 -30 The No-Brainers -237,320 31,268,096 128,682,013 299,677,106 585,903,066

152 -13 Love Game of Cards -25,351,241 -477,381 96,630,364 261,141,229 585,862,146

153 -11 Visa Six (V-6) -12,535,080 -34,677,721 83,709,602 255,979,729 585,045,031

154 56 Genesis -21,293,356 -67,020,856 -133,446,283 51,687,991 567,647,201

155 -4 Voyagers -40,606,694 -80,104,106 32,105,285 220,979,138 563,383,156

156 7 KookyDough -80,120,973 -86,172,643 16,174,474 195,879,550 558,770,674

157 -10 SMART -1,545,944 9,328,471 74,037,748 248,353,587 558,542,114

158 -4 Team_Analytic_Riders -94,170,175 -95,753,566 19,602,609 217,069,404 542,888,263

159 -13 VOCC Stars 3,827,159 9,519,967 89,800,351 249,317,624 541,770,679

160 8 Corporate Services FC -41,049,437 -91,296,155 -13,952,659 174,932,940 540,064,949

161 14 BizViz 3,236,714 7,820,720 15,820,501 155,591,745 535,585,450

162 -14 Convergent 3,385,788 7,216,241 83,340,421 240,735,022 528,261,452

163 4 Creative Croods -71,151,309 -102,641,357 -6,445,877 184,170,276 524,854,214

164 -19 VROne -1,453,632 -19,499,143 85,121,859 253,009,027 520,933,189

165 23 TeamMzansi -31,201,476 -39,967,109 12,417,923 127,167,664 504,341,802

166 33 Credit and Forget it -228,277,011 -231,490,686 -149,103,531 100,655,365 493,817,872

167 -17 Digital Natives -6,510,429 -21,510,152 57,352,926 225,219,321 488,922,265

168 -33 acumen -30,499,225 3,154,094 111,260,358 266,732,581 479,342,120

169 11 So Simple! -68,581,340 -118,437,836 -30,427,454 151,733,906 464,395,199

170 31 Autobots -74,991,031 -137,019,137 -130,026,015 96,858,060 462,063,506

171 10 Visa Inc. -9,557,752 -2,471,741 11,689,392 150,724,031 455,673,713

172 40 digtransf -150,644,350 -237,928,994 -154,149,892 49,239,745 452,296,590

173 3 CCM special unit -988,559 8,878,884 62,134,804 155,379,537 451,252,148

174 -8 magichip -4,014,716 -18,634,474 37,467,017 188,702,033 437,544,483




175 -11 HeartofMachine -1,700,208 -71,561,766 26,753,308 195,013,322 428,856,790

176 59 PisForPayments -145,564,134 -232,970,972 -169,285,457 -41,371,378 427,998,193

177 10 consumercredit -23,735,139 -47,581,627 7,174,036 132,579,466 426,918,235

178 15 Team Marios -8,324,418 -2,227,862 45,683,591 109,817,623 422,626,942

179 -18 6 Keys Bank -1,405,415 9,527,759 78,578,048 200,401,459 422,265,566

180 17 Quantessential -72,525,631 -107,496,302 -35,034,396 102,682,165 414,887,983

181 11 DeepDivers -132,013,046 -118,937,086 -38,669,729 113,969,127 411,730,005

182 -10 #MyEverywhereBank -28,083,098 -10,065,750 44,501,307 164,416,554 408,516,069

183 -18 Ace Mental Hamsters -9,029,526 -5,150,280 65,822,301 189,478,126 395,644,734

184 -55 Visa Warriors 252,942 27,205,150 115,312,555 280,540,182 391,240,171

185 6 Royal Bank of VPS -23,365,153 -52,852,762 -22,711,538 117,578,228 376,137,255

186 -1 5280 Mile High Solutions -22,995,658 -33,933,102 13,565,910 133,409,630 373,807,555

187 -30 Winnovation 4,809,810 18,358,277 90,638,304 211,321,151 369,380,235

188 -9 General Funds -1,100,092 22,254,286 49,152,463 152,237,366 361,904,970

189 -16 Pulsar -4,056,585 5,617,969 42,688,671 163,887,633 360,684,184

190 -19 Globetrotters -1,456,869 15,294,488 66,270,526 165,386,400 357,580,429

191 -2 New Kids on the Block -47,036,167 -44,559,817 22,555,763 126,515,370 356,146,078

192 -2 STARK INDUSTRIES -5,433,299 -52,326,904 -2,580,562 120,641,788 354,213,407

193 21 Digital Hurricanes -9,470,663 -40,163,138 -101,517,450 35,995,713 347,587,283

194 4 Dream Team -16,708,743 -32,833,563 -1,150,661 101,405,634 344,136,546

195 -43 VisaDigiPay 9,872,247 31,195,917 148,112,391 220,542,951 342,698,335

196 -22 Self-filfilling Profits -1,480,961 767,096 62,959,337 156,675,207 339,929,173

197 -27 Aspire -5,838,049 10,823,681 80,493,198 171,136,090 335,909,312

198 -15 Miracle Workers -3,927,784 -16,929 46,487,396 145,082,667 332,196,874

199 1 The Dream Team -37,163,935 -64,564,956 -15,511,029 99,179,106 318,689,820

200 -22 Bengaluru-Wolves -18,726,580 -10,961,297 59,395,799 152,398,966 302,969,341

201 -17 Invincible -19,833,099 -15,586,802 56,943,585 142,392,367 294,410,064

202 1 Risky Business -10,891,194 -55,207,031 -24,305,832 74,890,001 294,207,028

203 -8 StrategyBank -1,527,420 -41,535,712 6,354,096 105,569,759 291,353,695

204 0 mSPOCK -5,597,364 -21,967,276 6,749,977 71,424,613 285,957,041

205 -3 Risk Takers -1,347,754 -12,870,111 -3,273,091 80,643,757 279,539,960

206 -12 US Credit Reserve -36,864,318 -81,286,657 2,018,966 108,303,071 276,875,851

207 -11 VUXTeam2 -25,163,386 -44,982,640 12,664,196 103,011,923 254,510,318

208 0 The FinTechstic Sixers -41,663,286 -95,039,086 -58,709,719 63,582,549 251,408,598

209 -2 The Goal Getters -31,274,235 -40,678,488 -11,895,281 65,642,674 230,362,222

210 -41 BDzinhos -15,275,215 -19,120,325 46,318,626 173,763,741 209,698,689

211 5 E-pay 7,235,313 32,802,868 83,370,188 16,971,512 204,666,946

212 19 Challengers -1,497,400 -61,903,122 -97,550,228 -22,148,738 200,283,593

213 -7 VPS Bank -15,417,366 -36,411,741 -638,812 68,898,787 196,560,886

214 31 Christina Wang -75,830,685 -201,248,793 -301,009,217 -132,582,802 189,436,201

215 -10 BINthere, RIDthat -14,482,896 -22,132,101 14,730,410 70,878,110 179,777,478

216 26 Visa Sydney -107,442,986 -195,689,101 -219,366,399 -81,070,174 165,418,092

217 -8 Contactless -2,817,046 80,450 12,592,061 53,186,716 139,047,824

218 -7 Visa Spanish Office -6,746,651 -11,111,191 12,371,822 50,153,131 134,632,986

219 -6 Team Panda -4,945,555 -3,247,010 8,408,360 47,652,778 131,769,132




220 17 Winning -200,768,889 -256,662,012 -186,839,409 -65,750,507 128,039,883

221 2 unknown -28,142,360 -44,680,495 -35,271,627 5,254,949 121,622,273

222 25 GEARS -76,793,287 -195,009,616 -275,390,875 -141,369,999 115,899,071

223 11 Stepping Towards Pinnacle -29,592,826 -61,793,586 -76,773,338 -35,807,858 98,565,019

224 6 MAP-Arch -1,335,724 -24,283,624 -30,057,623 -4,271,653 91,031,290

225 -10 Energizer -23,206,576 -39,815,046 -29,723,121 21,341,144 78,335,803

226 29 Bunch of Misfits -492,491,246 -588,988,389 -539,953,369 -343,623,873 63,849,174

227 6 Payment Ninjas -1,527,420 -33,988,861 -67,467,517 -30,065,958 60,968,008

228 30 Corporate Services Global -45,506,340 -291,721,118 -599,199,856 -473,308,343 57,788,197

229 3 VEApprentices -1,545,944 -27,121,561 -58,939,905 -25,773,006 53,854,071

230 20 Bangoon -174,031,381 -360,197,845 -365,259,659 -215,750,777 52,712,904

231 -14 Tech Pirates -1,323,438 -1,901,302 -1,456,424 7,594,494 35,909,391

232 -14 UnderDogs -1,190,844 -1,539,262 -1,275,398 7,094,080 33,046,967

233 -14 back_to_the_future -1,397,805 -2,063,783 -2,609,767 6,249,229 33,023,211

234 -13 WeKnowNothing -1,556,104 -2,355,823 -2,175,409 5,717,385 30,336,783

235 -15 LAC Millenials -1,335,724 -1,899,431 -2,212,073 5,937,739 29,283,571

236 -14 Vikings -1,413,073 -2,050,516 -2,309,121 5,705,112 28,869,053

237 -13 Hawk Eye -1,517,296 -2,438,156 -3,329,775 4,774,799 27,450,039

238 -9 London to Lebanon -1,614,377 -2,866,012 -4,203,611 1,629,692 27,168,647

239 -14 Firebrand -1,446,835 -2,327,985 -3,079,003 3,458,453 25,685,260

240 -1 Six Cents -116,022,756 -146,323,422 -139,724,276 -74,131,805 24,549,962

241 -13 Voccessor -1,562,137 -2,431,827 -3,449,429 2,644,032 23,950,027

242 -15 paymentdisruptors -1,527,064 -2,371,192 -3,585,078 2,739,776 23,682,164

243 -17 Master Minds -1,505,705 -2,417,706 -3,447,297 2,780,724 23,269,348

244 -1 greatwallBuilders -54,934,798 -116,091,718 -138,388,499 -112,687,159 -9,172,699

245 4 CarryNoCash -168,985,435 -275,408,260 -241,728,614 -206,171,855 -24,506,255

246 -2 Half and Half -47,526,880 -135,769,764 -157,828,580 -125,702,621 -31,868,061

247 1 The Academy -166,473,371 -204,993,262 -193,221,597 -142,755,700 -36,485,931

248 -7 Rockstar -28,796,848 -144,421,316 -96,664,199 -79,179,184 -47,263,435

249 -13 Visa Prague Heroes -10,563,904 -26,752,159 -48,532,849 -58,238,183 -52,747,506

250 -10 Eco Thinkers -1,708,450 -25,562,528 -55,173,733 -78,596,528 -99,218,893

251 5 Visa Rails -268,160,207 -437,936,899 -436,716,550 -346,144,587 -106,020,807

252 -14 Bel_Rocks -1,620,424 -2,670,466 -4,433,062 -66,255,682 -115,311,181

253 -7 Analytics Avengers -14,390,271 -49,786,644 -94,956,454 -138,027,305 -178,269,439

254 -1 Switcheroo -137,387,790 -234,789,213 -288,397,691 -301,929,657 -259,880,354

255 2 #innovate -293,638,915 -437,930,997 -457,352,176 -377,124,606 -295,742,068

256 4 VisaBrazil360 -156,254,320 -529,667,688 -758,919,155 -729,102,206 -338,354,834

257 -6 VMarket -39,317,070 -99,340,349 -184,921,051 -264,901,177 -340,755,368

258 1 Sukiyaki -88,925,643 -290,502,383 -572,302,497 -617,566,016 -393,953,748

259 -7 StormTrooper -22,778,777 -56,739,940 -161,396,210 -285,715,281 -430,302,579

260 -6 BangaloreMinnows -9,621,778 -78,182,939 -185,136,772 -314,195,542 -471,218,005

261 2 Taiwan No.1 -668,663,628 -1,309,913,141 -1,275,939,547 -1,122,065,306 -753,109,001

262 0 Alpha -428,107,383 -844,614,054 -986,021,293 -946,838,486 -842,025,120

263 -2 beautifulmind -1,323,438 -176,352,166 -472,264,954 -769,861,471 -1,306,838,301

264 0 Mastermind -128,763,375 -471,607,674 -1,030,339,507 -1,502,993,994 -2,257,005,551



CREDIT CARD TOP 5 (BY PROFIT)

Rank Team Year 5

1 SwipeRight 1,493,581,427

2 V-Day 1,436,452,901

3 peekay 1,424,581,260

4 Archizoo 1,378,655,659

5 FP&Yay!!! 1,368,095,640

DEBIT CARD TOP 5 (BY PROFIT)

Rank Team Year 5

1 Visa Marketing Maestros(VMM)

277,998,763

2 Taiwan No.1 269,442,786

3 Archizoo 245,760,187

4 Pokemon Go 240,802,845

5 Millenial Falcons 232,885,118

ACQUIRING TOP 5 (BY PROFIT)

Rank Team Year 5

1 Corporate Services Global

505,627,234

2 Data Monsters 486,535,241

3 Rockstar 473,946,449

4 LAC Showtime 397,613,042

5 E-pay 330,983,778

How the Challenge Was WonNow that the 2016 Visa Global Challenge has finished, we wanted to share some insights into what makes a winning strategy. So, if you’d like to know more about Archizoo’s success, tune into the Year 5 results webcast!

Clearly, we are not going to reveal too much about any team´s strategy, as these will be closely guarded secrets only to be deployed in future Visa Challenges! However, even by observing the publicly available data, we can draw some interesting conclusions.

But first, we would like to acknowledge that there were several teams who excelled in a particular area and should be considered specialists in their fields!

Highest Credit Card Profit SwipeRight

Highest Debit Card Profit Visa Marketing Maestros (VMM)

Highest Acquiring Profit Corporate Services Global

Largest Credit Card Market Share The Illuminati

Largest Debit Card Market Share V-Dabs

Largest Acquiring Market Share Cheeseburgers

The overall results of the Top 5 teams for profit in each of the products are as follows:

Year 5 Brightest Burning StarsA very impressive jump of 71 places in Year 5 brings Card-Asians to the top of the highest climbers’ ladder. Excellent work in the last rounds from this team who moved up to 115th place overall with a profit of H$714.7 million.

Many of the top ladder movers for Year 5 achieved success from the mid-to-lower rankings of the ladder, supporting the Challenge’s aim to make the competition a continued learning experience for all participants to develop and grow their knowledge over the five years of the simulation.

CUMULATIVE PROFIT LADDER

Rank + Team Name Profit

115 71 Card-Asians 714,729,177

72 60 Prestige Worldwide 979,573,253

176 59 PisForPayments 427,998,193

91 58 Emerging market 858,975,199

154 56 Genesis 567,647,201

131 51 Treasure Island 679,037,111

108 48 Specialized Sales Team 1 742,139,406

48 47 prestigeww 1,096,151,114

83 41 MoneyMovers 914,375,160

100 41 The Top of Wallets 816,380,567

http://visa.adobeconnect.com/p3zmjrbyeni/



Common PitfallsSo these teams listed above all have their own winning strategies, but sometimes it’s easier to learn from our mistakes. The following are common mistakes made by teams in the 2016 Visa Global Challenge, which you may find useful to reinforce your learning, understand some of your team’s mistakes, and help improve your chances of winning a future Visa Global Challenge!

Bait & SwitchThis refers to the practice of attracting customers with a high-value (or low-price) proposition and then subsequently weakening the product to cut costs or increase the price. The biggest problem with this strategy is that not only will it be difficult to grow your portfolio, but you will also have difficulty in retaining your existing customers. In other words, you will have to generate more profit from a declining card base, which puts you in a viscous cycle that is difficult to break.

Risk Based Pricing for AllRisk based Pricing (RBP) is an excellent technique for widening your reach while adapting your pricing to allow for the increased risk. However, it should be used selectively. Some teams allowed such a large percentage of cardholders through RBP pricing that it devalued their overall proposition, especially for those customers who were approved above the main cut-off score. The card lost any element of exclusivity.

Adapting to Market ConditionsWe recognize the merits of sticking to a strategy, however, it must be sufficiently flexible to react to changes in the market place. A decrease in interchange rates or an increase in bad debt rates will require some form of response from the issuer, or at least that the issuer recognizes that there will be an impact to the bottom line. Many issuers were slow to react to these market changes, thus meaning lost opportunities.

Closing the Barn Door After the Horse Has BoltedWhile there are techniques that can be deployed to mitigate risk after “bad” cardholders have been recruited, these can be expensive. It is usually advisable to avoid the riskiest customers in the first place, unless you can price for the increased risk, which is unlikely in such a competitive market place. We saw a number of issuers launch with very low cut-off levels, allowing up to 100% of their applicants to have a credit card. These teams often reacted in subsequent years by increasing their cut-off levels significantly, but by then the damage was done and they had to deal with the issue via collections and credit limit decreases, both of which can have a negative impact on the bottom line.

MispricingWe saw a few issuers offering free cash withdrawals to their cardholders. This drives higher cash usage, which will be unprofitable due to the fact that interchange is paid away by the issuer for each transaction. This is particularly problematic on debit, where there is no opportunity to recover the lost income via interest bearing revenue.

Winning Merchant Bids at All CostsWe saw that it was very difficult to make money from the most popular merchants teams were bidding to win. The most popular merchant was ThruQuick, and as a consequence, the deals offered to this merchant were very generous indeed. This meant that teams often overbid for this merchant and the majority of teams lost money on ThruQuick over a three-year period. It demonstrates the importance of ensuring that all business decisions are profitable in their own right and are not being cross-subsidized by other parts of the business.

Look out for more insights in the Year 5 results webcast.

http://visa.adobeconnect.com/p3zmjrbyeni/



The Performance After 5 Years

Average Cumulative Credit Profit: In Year 5, average cumulative profit for credit reached more than H$436.3 million, which is rather impressive when considering the progression from H$-28.8 million in Year 1!

Average Cumulative Debit Profit: Average profit on debit continued its impressive growth by reaching over H$101.9 million in Year 5 (compared to a loss of H$-0.37 million in Year 2).

Visa Credit Card Performance

Average Revolve Rate: Average revolve rates remained at the same level in Year 5 as in the previous year.



Average Bad Rate: There was a continued drop in bad debt rates between Years 4 and 5 of 0.2%, down to 9.1% at the end of Year 5, and while this is higher than most issuers would be able to tolerate in a premium segment with typically lower revolve rates, the downwards trend overall was satisfying. Many teams were still struggling with their credit risk decisions at the end of the five years, and this should be a focus for continued learning going forward.

Approval Rates by Channel: Year 5 approval rates improved only marginally on Internet and Branch (both up 1%). Despite this being the last year of the competition, teams were wise not to seek to let in more cardholders without the worry of bad debt write-offs in future years, as this strategy would have been punished.

POS Authentication Method: There was no change in the POS authentication methods selected, with Chip & PIN with contactless being the most popular throughout the Challenge from the beginning.

The Performance After 5 Years [continued]



CNP Authentication Method: In Year 5, there were no changes in the CNP Authentication indicators.

Visa Debit Card Performance

Debit Channel Popularity: As has been the case throughout the Challenge, the Branch and Internet channels remain very similar in popularity for debit card marketing, and by the end of Year 5, they were almost at partity with 90% approvals in Branch and 88% in Internet. The continued investment in marketing through these channels has yielded very positive results for the Debit P&L in the final years of the competition.

Average POS Transactions per Card: POS transactions leapt up in Year 5 with a very impressive 145 domestic transactions per card (compared to 117 in Year 4) and international transactions stabilizing at 10.





Cash to POS Mix: There was a big push by issuers in Year 5 to improve the split of POS:Cash transactions, and this has yielded excellent results on the P&L. The ratio by the end of Year 5 was 91:9. Well done teams, this is a very impressive result!

Merchant Acquiring Indicators

Average Cumulative Acquiring Profit: Having taken on the ailing merchant acquiring business in Year 3, those teams operating as acquirers have seen excellent growth in average cumulative profit, almost tripling to H$99.7 million in Year 5. Well done, acquirers!

Pricing Format: There was a 61:39 spilit in the selection of bundled and interchange+ pricing strategies, with bundled being the most popular strategy of the two options.

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