P.

THE

NEWS CHALLENGE

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0

12500

25000

37500

50000

1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011

Total  Ad  RevenueTotal  Circula2on  Revenue

P. ADVERTISERS ARE REACTING AND ADJUSTINGWhile total ad revenues continue to decline, circulation revenue actually hold steady over time. This is very promising for the news industry, whose circulation revenue is constantly threatened by the growth of digital subscriptions, news apps, and online news curations.

Most newspapers cannot survive on circulation revenue alone.

6/21

TIME IS RUNNING OUT FOR NEWS ORGANIZATIONSEvery day, there are hundreds (sometimes, thousands) of new websites added to the web. All of them are competing for attention. And some of them, are competing for the attention of your users.

P.

The rules of competition are changing

“70% of all comments on Huffington Post are responses to other comments,”

The rules of competition are changing

“70% of all comments on Huffington Post are responses to other comments,”

Too late

6/21

TIME IS RUNNING OUT FOR NEWS ORGANIZATIONSNewsrooms across the world are downsizing their staff due to declines in print subscriptions and general advertising revenue.

P.

6/21

TIME IS RUNNING OUT FOR NEWS ORGANIZATIONSNewsrooms across the world are downsizing their staff due to declines in print subscriptions and general advertising revenue.

P.

8/21

0

12500

25000

37500

50000

2003 2004 2005 2006 2007 2008 2009 2010 20110

1000

2000

3000

4000

Print Online

P. THERE IS HOPE IN ONLINE ADVERTISING REVENUEOver the past few years, print advertising revenue continues to fall, while online advertising revenue is growing. However, many newsrooms still do not have a clear strategy for monetizing the ads on their website.

WHY ARE NEWS ORGANIZATIONS NOT ADAPTING?P.

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Print Web Social

2005-today 2008-today

Many newspaper organizations in Latin America are still adapting to social networks and mobile, as well as understanding the content that drives a user-driven Web 2.0 world

Apps

2011-today1800-2002

Web 1.0 Web 2.0

DELAYED ADAPTION

?

2014

Web 3.0

P.

6/21

Few   news   sites   prac-ce   two-­‐way  conversa-ons  with  their  audience,  online  and  on  social  networks

In  almost  all  cases,  no-­‐one  on  the  editorial  or  technical  team  knows  from  where  and  how  much  revenue  is  generated  from  the  company’s  website

Most  news  organiza-ons  s-ll  treat  print  and  digital  news  the  same  way

Most  news  organiza-ons  use  the  same  news  feeds  (AP,  Reuters)

Several  news  sites  are  s-ll  using  a  10  year  old  website  design

Few  news  sites  have  a  CMS  that  is  fully  accommoda-ng  to  SEO

WHY ARE NEWS ORGANIZATIONS NOT TAKING ACTION?News organizations are typically reactive, not proactive. In other words, change is oftentimes only made when it becomes inevitable. Unfortunately, in digital, when change is inevitable, it is also too late.

THE INTEGRATED DIGITAL NEWSROOMReaders are now learning that the lines between offline and online are blurring and that integrated media can be both entertaining and instant.

P.

The Big Problem:

Traditional and digital news departments do not integrate well and often fail to communicate altogether.

6/21

THE BATTLE OF THE DEPARTMENTSReaders are now learning that the lines between offline and online are blurring and that integrated media can be both entertaining and instant.

P.

•The  king  of  news  content•Established  and  well  experienced  journalist•Thorough  research  done  for  each  ar-cle•Longer  editorial  process•Tiered  editorial  process•Pyramid  style  wri-ng•12-­‐24hr  publica-on  for  most  pieces•More  text  than  anything  else•Journalist-­‐generated  content•Entertaining  and  an  overall  enjoyable  reading  experience•Created  for  an  audience  that  enjoys  reading•Single  plaSorm  publica-on  (press)

•Write  for  the  web•Less  text,  more  context•More  use  of  images,  videos,  and  infographics•Inverted  pyramid  wri-ng•Smart  and  wiUy  headlines•Humor•Immediate  publica-on  and  tracking•Community  distribu-on  &  feedback•User-­‐generated  content•Use  of  keywords  for  search  engines•Proper  tagging  in  content  management  system•Proper  editorial  process•Mul--­‐plaSorm  publica-on  (mobile  vs.  pc)•Created  for  an  audience  that  enjoys  skimming

TRADITIONAL JOURNALISM

DIGITAL JOURNALISMVS.

DIGITAL PRODUCTION+