The Broken LinkHow Third Party Technologies can streamline your online marketing

Laurent Malka - TrackingDesk

Let’s agree on a goal

Gaming Industry - Evolution- Regulations- Competition- Technologies- Connected Devices- New Advertising - New Advertising

Models

How are affiliates affected by these changes?

Challenges- No tracking

standards- Responsive landing

pages- Analytical data?- No Real Time

conversions

Results- Traffic loss- No clear view- No optimization- More work

Data Driven Marketing : Scary or trendy?

What is it anyway?The ability to optimize your marketing in real-time based on data.

- Geo / IP- Keywords- Time- Behavior- Demographics- Conversions- Landing pages

If you are a large Agency : You have access to resources●Business intelligence dashboard

●Ad servers●Traffic managers●Developers●Data Centers●Analysts●Statisticians

Who is Adding Technology Layers to their marketing?- Analytics?

- Lead Management (aside from aweber / mailchimp etc…)- Retargeting- Heat-Map- AB Testing - Multivariate AB Testing - Ad Server- Responsive Landing pages- Tag Managers- Tracking Software?

Tools Available at Low Costs - Why Not Use Them?

AB / Testing Analytics Conversions Tags Heatmap Retargeting

x v x v x x

x v x x v x

v v v v v v

x v x x x x

x x x x x x

x v x x xx

Source: Ghostery

Common Excuses for NOT Using Technology

Awareness

Complexity

Price Factor

Adding Tech Layers to your Business

Low Cost or FREE

Low Tech Barrier

Provides Flexibility

Valuable Insight

New Marketing Possibilities

Increases Conversions

Simple implementation : Retargeting for RetentionRetention marketing:

- Call centers - expensive

- Emails - inefficient

- SMS - expensive

- In APP messages - who sees those?

Display advertising for Retention

- Open an account with SiteScout

- Create an audience - Plan a campaign across ad

exchanges- Average CPM price : 2$ CPM- Reach 100’000 customers -

$200Low cost, easy

implementation, high ROI

What keep us awake at night: TRAFFIC

Traffic is your main asset

It’s the commodity you trade

Hard and expensive to acquire

BOTTOM LINE :You can’t afford not to track your traffic

5 Main Points of Traffic Management:

How to Achieve your Goals?

Develop

Integrate Various Web Services

Excel / Manual work

#1 Rule of traffic management:All 5 points must be perfectly

interconnected.

→ developing or integrating

various web services presents huge challenges

Which leads me to

The Operating System for Affiliates

A fully integrated platform where all the data points are connected so you can build any marketing funnels with ease

and efficiency.

Agility - Flexibility - Scalability

So you can build :

A simple campaign - Link rotation

A multi-step Campaign with Landing Page Rotation

A campaign promoting a Portal

Analyse and Optimize

Traffic Sources / Ad Networks IntegrationCollect traffic data such as:

- Keywords

- PubID

- SiteID

- Country

- Click Price

- Any custom variable

Affiliate Programs / Technologies - IntegrationI/O of data to track conversions- Image pixels- Server Pixels- Custom Variables

- Keywords- Traffic sources- Any custom variables

- API - Sync data

Cloud computing: unlimited scale

Integrations Goals:

- Remove technical barriers

- Data Integrity

- Data Format standards

- Ease workflows

Advantages:- Data aggregation- Clear view of traffic and

performances- Breakdown by any metric- Breakdown by any entity - Fast implementation- Customize for your needs

Traffic Distribution : Let’s ask the right questionsWhy allowing a Mac user click on a windows download link?

Why allowing a French user to click on a brand that doesn’t accept French customers?

Why not finding out what is the best landing page of a brand for a particular keyword?

Why don’t we push the right landing page at the right moment?

Why showing a French page to a German user?

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Controlling traffic guarantees an increase of conversion rates.

What is: Smart Traffic DistributionGoal

- Provide Agility and flexibility

- Optimize every click

- Be relevant and contextual

- Ability to AB Test

- Rotation of Landing Pages

- System wide targeting - OS, Browser, Device

Advantages- Geo Target

- Device Target

- Time Sensitive

- Operating System

- On the go optimization

3 seconds to create one campaign link that can rotate thousands of landing pages to match any and all targeting requirements

Examples of Technologies and Services

Thank you!Laurent Malka - Laurent@trackingdesk.com

Twitter: @trackingdeskFacebook: facebook.com/trackingdesk