5 things that are broken with (3rd party) cookies - who is disrupting tracking
TRANSCRIPT
Encrypted URL token trackingAdvertiser
20/01/2016
The problem
• 3rd party Cookies are not 100% reliable
• 1st party cookies are more reliable
• Advertiser has a no missing transaction inquiry policy
The solution
• Use a solution that does not involve 3rd party cookies
• Use a solution that is 100% reliable
• Offer cashback to our users at the Point of Sale to avoid all disappointment
WoolworthsCobranded landing page
• We deliver $35M in gift card sales annually
Cashback is applied at the point of purchase
• This methodology is 100% reliable
• It is session based but our members would be happy with that
• This avoids disappointment of cash back not working
THANKYOU PAGE
Woolworths CampaignExecution 1
1. Transaction takes place on Woolworths co branded landing pages2. If 5% off is taken off at point of purchase
User Journey & Process Flow
Cashrewards Advertiser
Member
Generate click an encrypted unique authorized token (ajax server/server)
Here is your bearer token
Redirect with parameters (subID token / unique ID)
Purchase complete
%off applied at POS
Report/webhook received (sales props)
Member is happy
More technical version
• Set up technical discussion with
Advertiser
• Are we doing 1% of all Advertiser
transactions in AU?
• Is there a solution that is better than 1st
Party Cookie
Next steps