disrupting seamless narrative
DESCRIPTION
In my TEDx Athens 2014 talk I spoke about the necessity for brands to engage in seamless conversation across all channels and platforms, and the ability for apps and new technology to disrupt this. The accompanying app was triggered by the audio watermarking embedded in the audio on slide 4. The audience had downloaded the app and entered their seating position to become part of the light show. The full video from TEDx Athens is available here: https://www.youtube.com/watch?v=sEb1Mpxvykg Brandwidth Innovation Lab app: iOS: https://itunes.apple.com/app/brandwidth-innovation-lab/id937713442?mt=8 Android: https://play.google.com/store/apps/details?id=com.brandwidth.innovationlab A link to the full talk video will be posted here when available. Please note: my original presentation was created in Keynote with additional functionality and smoother transitions. This wouldn't upload to Slideshare so I had to convert the file to Powerpoint. The embedded video is not available to preview here but is retained if downloaded.TRANSCRIPT
@activrightbrain
1
Brandwidth Innovation Lab
2@activrightbrain
3 4
VIDEO FEED
@activrightbrain
@activrightbrain
You must first understand
seamless narrative
before you create
meaningful disruption
24hrs
@activrightbrain
@activrightbrain
@activrightbrain
BEHAVE BEHAVE BEHAVE BEHAVE
BEHAVE BEHAVE BEHAVE BEHAVE
BEHAVE BEHAVE BEHAVE BEHAVE
BEHAVE BEHAVE BEHAVE BEHAVE
BEHAVE BEHAVE BEHAVE BEHAVE
BEHAVE BEHAVE BEHAVE BEHAVE
BEHAVE BEHAVE BEHAVE BEHAVE
R E B E L
@activrightbrain
BEHAVE
@activrightbrain
I’d rather apologise
for something awesome
than ask permission
for something lame
