the british 10k london run 2014 programme

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THE WORLD’S GREATEST ROAD RACE ROUTE 2014 RUN TO HONOUR WW1 WAR CENTENARY SUNDAY 13TH JULY - START: 9.35AM ON PICCADILLY OUTSIDE THE CAVALRY AND GUARDS CLUB A SERIES OF EVENTS PLANNED IN THE BUILD-UP AND ON RACE DAY INCLUDING TOMMYS AND MOUNTED WW1 CAVALRY AT THE SPECTACULAR START CEREMONY • UK’S LARGEST NON-TELEVISED 10K ROAD RACE • FAMOUS LANDMARKS • UP TO 25,000 RUNNERS • 100’S OF CHARITIES NON RUNNERS £4.50 PROGRAMME 1914-2014 LINKING THE PAST TO THE PRESENT

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The British 10k London Run Programme tells you everything you need to know about this year's run which takes place on Sunday 13th July.

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Page 1: The British 10k London Run 2014 Programme

THE WORLD’S GREATEST ROAD RACE ROUTE

2014 RUN TO HONOUR WW1 WAR CENTENARY

SUNDAY 13TH JULY - START: 9.35AM ON PICCADILLY OUTSIDE THE CAVALRY AND GUARDS CLUB

A SERIES OF EVENTS PLANNED IN THE BUILD-UP AND ON RACE DAY INCLUDING TOMMYS AND MOUNTED WW1 CAVALRY AT THE SPECTACULAR START CEREMONY

• UK’S LARGEST NON-TELEVISED 10K ROAD RACE • FAMOUS LANDMARKS • UP TO 25,000 RUNNERS • 100’S OF CHARITIES

NON RUNNERS £4.50

PROGRAMME 1914-2014 LINKING THE

PAST TO THE PRESENT

NON RUNNERS £4.50

PROGRAMME PROGRAMME PROGRAMME 1914-2014 LINKING THE 1914-2014 LINKING THE 1914-2014 LINKING THE 1914-2014 LINKING THE

PAST TO THE PRESENTPAST TO THE PRESENT

Page 2: The British 10k London Run 2014 Programme

INTRoDUCTIoNJuly 2014 marks the 100th anniversary of WW1. The theme of this year’s British 10k London Run is ‘Linking the Past to the Present’. Representing the past will be a spectacular parade at the start on Piccadilly involving mounted cavalry offi cers and Tommys in period WW1 uniforms. The present will be represented by 100 servicemen in current uniform with Help for Heroes as offi cial charity. There will also be a performance by a military wives choir and WW1 poetry readings.

ICoNIC RoUTE Starting on Piccadilly outside the Cavalry & Guards Club, the route passes a great many of the old city’s world class historic landmarks before fi nishing on Whitehall at the Cenotaph. The Cenotaph was built to commemorate WW1 and unveiled in November 1920 by King George V.

NEW BALANCE - SUPPoRTING BRITISH MANUFACTURINGUniquely our sports wear partner New Balance remains committed to manufacturing in Britain. They currently employ over 210 people at their site in Flimby, Cumbria and produce over 28,000 pairs of shoes a week with 90% of all footwear sold going to European markets.As part of your race entry you will fi nd on page 8 your discount voucher entitling you to 20% off New Balance footwear and apparel. Make use of this runner benefi t and help support our sponsor and British Manufacturing. Also don’t forget to activate your online personal runcoach training programme and make use of the downloadable British 10k app entitling you to a whole range of fantastic benefi ts across London on race weekend.

A FAIR DEAL FoR CHARITIESThe British 10k London Run is unique in that it is the only mass participation charity based road race that either starts, fi nishes or passes through central London which does not penalise charities by charging them more than members of the public for guaranteed places. This has the very real benefi t of charities retaining more of the funds, you, the participant, raise for the worthy cause. This enables these charities to spend more on the people and causes they were set up for in the fi rst instance, rather than infl ating income to limited event management companies – even if they operate with the guise of having charitable trusts.

LookING FoRWARD To 2015Looking forward to next year’s run we are delighted to announce that Cancer Research UK will be the offi cial charity. 2015 online entries for individual own place runner (red numbers) will open on the afternoon of the 13th of July this year, with entries accepted on a fi rst come fi rst served basis.

IMPoRTANT MESSAGE!THERE IS No ACCESS To THE START VIA HYDE PARk CoRNER oR GREEN PARk.THE ENTIRE START AREA WILL BE SECURELY FENCED AND STEWARDED. YoU CAN oNLY ACCESS THE START VIA THE BAGGAGE AREAS EVEN IF YoU HAVE No kIT BAG To LEAVE THERE.LAST YEAR SoME RUNNERS GATE CRASHED THE START VIA BoMBER CoMMAND MEMoRIAL LEAVING THoUSANDS oF WATER BoTTLES AND oTHER RUBBISH THERE. THIS IS NoT ACCEPTABLE.Do NoT USE GREEN PARk oR ST. JAMES’S PARk AS A WC.

CONTENTSINTRODUCTION AND IMPORTANT MESSAGE ........ 1

LETTER FROM THE PRIME MINISTER IN SUPPORT OF THE BRITISH 10K LONDON RUN ..................... 2

IMPORTANT RACE INFORMATION ......................... 6

NEW RUNNER BENEFITS FOR 2014 ..................... 7

TIGER BALM ......................................................... 9

BE PREPARED ON RACE DAY .........................11-12

OPENING CEREMONY & PROGRAMME OF EVENTS ......................................................... 13

SPECTATOR VIEWING POINTS ............................. 14

BLUE NUMBERS CHARITY/CORPORATE RUNNERS: BAGGAGE BAY MAP AND INFORMATION .......18-19

RACE ROUTE & LOCATION MAP .....................20-23

RED NUMBERS INDIVIDUAL RUNNERS: BAGGAGE BAY MAP AND INFORMATION .......24-25

MEETING UP PRE & POST RACE ......................... 28

100TH ANNIVERSARY OF WW1:- THE ICONIC CENOTAPH ON WHITEHALL- A TIME TO REMEMBER .................................... 33

Mike O’Reilly Event Founder & Director

Start on Piccadilly

Running round Parliament Square

Offi cial Charity Help for Heroes

July 2014 Linking the Past to the Present

PAGE 1 THE BRITISH 10K LONDON 2014

Page 3: The British 10k London Run 2014 Programme

LETTER OF SUPPORT FOR THE BRITISH 10K LONDON RUN FROM THE RIGHT HONOURABLE DAVID CAMERON MP - PRIME MINISTER

THE BRITISH 10K LONDON 2014 PAGE 2

Page 4: The British 10k London Run 2014 Programme

Official Charity Partner The British 10K London Run

…to all those who have chosen to do their bit for Help for Heroes (H4H) in the Briti sh 10K London Run 2014 and any other amazing challenges you have taken on. Your dedicati on will help deliver lifelong support for those who have suff ered life changing injuries or illnesses, and their families.

We want our young Servicemen and women to rebuild their lives, to enjoy fulfi lling futures; beyond injury. We need you to make that happen.

In the past 12 months thousands of you have run in events up and down the country putti ng your best foot forward for our heroes and we sti ll have so much more to do. With a variety of challenges available at H4H, what will you do next?

Not everyone can climb Everest, but everyone has their own Everest to climb Your year, your challenge. Make 2015 the year that you join us and do something different. Whatever your fitness level or interest, this is a great way to help a hero and do something truly rewarding.

Tough MudderTough Mudder is a proud supporter of Help for Heroes. Those that have taken on a Tough Mudder event know that it is a hard core 12 mile-long obstacle course designed by Special Forces and tests your all-round strength, stamina, mental grit, and camaraderie. If you would like to become a ‘Mudder’ check out the website and put yourself to the test.

To find out about these and other challenges get in touchCall our challenges team on 01725 514106 or email [email protected] to find out more

Hero Ride

Keep an eye out for our signature bike ride in 2015!

Action Challenge SeriesDistances range from 100Km, 50Km and 25Km in four fabulous locations in the UK. These events are fully supported for the entire route and are a wonderful way to gather family and friends together and explore the Great British countryside whilst doing your bit for our wounded, injured and sick.

A massive thank you and good luck…

Visit the Help for Heroes websiteTo find out more about Help for Heroes and how you can get involved go to www.helpforheroes.org.uk

What will you do next?

2015 Challenges: Run - Trek - Cycle

Private Jamie Hull, Band of Brothers MemberIn August 2007, Private Jamie Hull was involved in an incident while piloting a light aircraft in Florida. Jamie suffered horrendous injuries, including 60% third-degree burns and partially paralysed feet.

Following six months in intensive care in the USA, Jamie had to effectively rebuild his life; including learning to walk again. Since 2007 Jamie has faced and overcome enormous adversity. His injuries haven’t stopped him from striving to succeed with many great challenges in life. He completed the 2011 London Marathon and then the New York marathon the following November. He has also

climbed Mount Kilimanjaro in Tanzania, successfully reaching 5,895 metres on 1st June.

Help for Heroes is honoured to have such an inspirational ambassador who has strength of character and determination to achieve whatever he sets his sights on:

“Help for Heroes has been such an important part of my recovery. The money they receive from their supporters really does go directly to people like me. As part of my rehabilitation the Charity’s Quick Reaction Fund was able to award me a grant with which to purchase a bike to help maintain my fitness levels. Without this I would not be achieving

what I am today. Each challenge I set myself is a personal goal, proving to myself that I’ve regained my fitness. Running a marathon for the second time demonstrates my commitment to achieving what once seemed impossible, and enables me to ‘do my bit’ by raising money for other wounded servicemen and women.”

Page 5: The British 10k London Run 2014 Programme

Official Charity Partner The British 10K London Run

…to all those who have chosen to do their bit for Help for Heroes (H4H) in the Briti sh 10K London Run 2014 and any other amazing challenges you have taken on. Your dedicati on will help deliver lifelong support for those who have suff ered life changing injuries or illnesses, and their families.

We want our young Servicemen and women to rebuild their lives, to enjoy fulfi lling futures; beyond injury. We need you to make that happen.

In the past 12 months thousands of you have run in events up and down the country putti ng your best foot forward for our heroes and we sti ll have so much more to do. With a variety of challenges available at H4H, what will you do next?

Not everyone can climb Everest, but everyone has their own Everest to climb Your year, your challenge. Make 2015 the year that you join us and do something different. Whatever your fitness level or interest, this is a great way to help a hero and do something truly rewarding.

Tough MudderTough Mudder is a proud supporter of Help for Heroes. Those that have taken on a Tough Mudder event know that it is a hard core 12 mile-long obstacle course designed by Special Forces and tests your all-round strength, stamina, mental grit, and camaraderie. If you would like to become a ‘Mudder’ check out the website and put yourself to the test.

To find out about these and other challenges get in touchCall our challenges team on 01725 514106 or email [email protected] to find out more

Hero Ride

Keep an eye out for our signature bike ride in 2015!

Action Challenge SeriesDistances range from 100Km, 50Km and 25Km in four fabulous locations in the UK. These events are fully supported for the entire route and are a wonderful way to gather family and friends together and explore the Great British countryside whilst doing your bit for our wounded, injured and sick.

A massive thank you and good luck…

Visit the Help for Heroes websiteTo find out more about Help for Heroes and how you can get involved go to www.helpforheroes.org.uk

What will you do next?

2015 Challenges: Run - Trek - Cycle

Private Jamie Hull, Band of Brothers MemberIn August 2007, Private Jamie Hull was involved in an incident while piloting a light aircraft in Florida. Jamie suffered horrendous injuries, including 60% third-degree burns and partially paralysed feet.

Following six months in intensive care in the USA, Jamie had to effectively rebuild his life; including learning to walk again. Since 2007 Jamie has faced and overcome enormous adversity. His injuries haven’t stopped him from striving to succeed with many great challenges in life. He completed the 2011 London Marathon and then the New York marathon the following November. He has also

climbed Mount Kilimanjaro in Tanzania, successfully reaching 5,895 metres on 1st June.

Help for Heroes is honoured to have such an inspirational ambassador who has strength of character and determination to achieve whatever he sets his sights on:

“Help for Heroes has been such an important part of my recovery. The money they receive from their supporters really does go directly to people like me. As part of my rehabilitation the Charity’s Quick Reaction Fund was able to award me a grant with which to purchase a bike to help maintain my fitness levels. Without this I would not be achieving

what I am today. Each challenge I set myself is a personal goal, proving to myself that I’ve regained my fitness. Running a marathon for the second time demonstrates my commitment to achieving what once seemed impossible, and enables me to ‘do my bit’ by raising money for other wounded servicemen and women.”

Page 6: The British 10k London Run 2014 Programme
Page 7: The British 10k London Run 2014 Programme

IMPORTANT INFORMATION PLEASE READ CAREFULLY!

BRITISH 10K LONDON RUN EVENT PARTNERS

INDIVIDUAL “OWN PLACE” UK RUNNERS - RED NUMBERS With your race pack you will have received your offi cial New Balance 2014 technical moisture management short sleeved T-shirt. It is your choice if you want to wear this New Balance shirt or another shirt of your choice on race day. The nearest London Underground station to your baggage bays is Piccadilly Circus. See centre spread map.

RED RACE NUMBER Your race number is enclosed with your race pack. This must be pinned so it is clearly visible on the front of your running shirt. The ideal place is between chest height and the waist band of your shorts. Doing this will enable the offi cial race photographers (marathon-photos.com) to photograph you so you can purchase pictures of yourself via the race website after the event.

TIMING CHIP Your CronoTrack chip timing device is embedded on to the back of your race number and this must not be removed if you wish to receive your offi cial computerised race time.

BAG TAG Below your race number is a tear off bag tag strip. Tear this off and fasten securely to your kit bag which you leave at the pre-race baggage bays upon your arrival.

UK CHARITY & CORPORATE TEAMS - BLUE NUMBERS Charity runners will have received their charity t-shirts from the charity for which they are taking part. Corporate runners will receive offi cial New Balance British 10k London Run technical moisture management T-shirts with their race packs. See centre spread map for nearest underground / mainline stations.

BLUE RACE NUMBER Your blue race number should be pinned clearly visible to the front of your race T-shirt.

TIMING CHIP Your CronoTrack chip timing device is embedded on to the back of your race number and this must not be removed if you wish to receive your offi cial computerised race time.

BAG TAG Below your race number is a tear off bag tag strip. Tear this off and fasten securely to your kit bag which you leave at the pre-race baggage bays upon your arrival.

PROGRAMME 2014 Published by: Union Jack B10k Run Limited, 18b Charles Street, Mayfair London W1J 5DU Printed by: www.fi rstdesignandprint.co.uk Advertising Sales: Mike O’Reilly. Photography: Thanks to: Victah Sailer, Peter Nitecki, Jeremy Hemming, Mark Sherman, Tom Lewis, MarathonPhotos.com and many others.

DON’T MISS OUT GUARANTEE YoUR PLACE IN 2015! Individual entries for 2015 will be open immediately after this year’s race. For information about next year’s race check the website: www.thebritish10klondon.co.uk

THE BRITISH 10K LONDON 2014 PAGE 6

Page 8: The British 10k London Run 2014 Programme

FIVE FANTASTIC RUNNER BENEFITS FOR 2014

CHIP TIMING + ONLINE INTERACTIVE MAP

SWEATSHOP / NEW BALANCE 20% DISCOUNT VOUCHER

NEW BALANCE RUNNING SHOES PRIZE DRAW

WE WILL AGAIN BE USING THE CHRONOTRACK B-TAG FOR TIMING. VISIT THE RACE WEBSITE AND SEE YOUR RUN ON THE INTERACTIVE MAP

The timing tags are attached to the back of your running number and will record your time as you cross the start, fi nish and the split points in between. To ensure your timing tags work perfectly please do not remove them from your running number and do not bend your number. Wear your number clearly visible on your chest and do not cover your running number with jackets or coats, also if wearing waist bags or water belts please ensure these are not worn over your running number.

EXCLUSIVE BRITISH 10K RUNCOACH OFFER

AS PART OF YOUR RACE PACK YOU ARE ENTITLED TO ONLINE COACHING FREE OF CHARGE COURTESY OF RUNCOACH (SEE PAGE 5 FOR DETAILS)

Runcoach is a new innovative way to receive a unique personal training schedule online, tailored to you individually, so you can run your best race ever! This service is FREE of charge, included in your race entry. Normally this would cost £75!

BRITISH 10K LONDONTRAVEL GUIDE APP

Free to B10K runners, this app includes offl ine street and tube maps, a comprehensive city guide to all the best places to visit, plus a range of handy discounts at top attractions and restaurants across the city.

British 10K London runners will be able to access the app for FREE with the unique code included in your race pack.Available from July 2014.

Normal price is £9.99.

SEE PAGE 35 FOR MORE DETAILS

DOWNLOAD THE APP NOW!

AVAILABLE AT ALL SWEATSHOP STORES* NATIONWIDE AND ONLINE AT: WWW.SWEATSHOP.CO.UK

SEE VoUCHER oN oPPoSITE PAGE

THIS YEAR ALL BRITISH 10K LONDON RUN ENTRANTS WILL BE ENTERED INTO A PRIZE DRAW TO WIN A PAIR OF NEW BALANCE RUNNING SHOES.

We will be giving away 10 pairs of New Balance shoes to 10 lucky winners - fi ve pairs of men’s running shoes and fi ve pairs of women’s running shoes. Winners will be notifi ed by July 30th.

App Store Google Play

NAVIGATE YOUR WAY AROUND LONDON WITH THE BRITISH 10K TRAVEL APP

*Excluding Nike Running by Sweatshop and London Marathon Store by Sweatshop.For full T&C’s go to www.sweatshop.co.uk

PAGE 7 THE BRITISH 10K LONDON 2014

Page 9: The British 10k London Run 2014 Programme

20% OFF ALL NEW BALANCE FOOTWEAR AND APPAREL.

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Available at all Sweatshop stores* nationwide and online at www.sweatshop.co.uk

Code: NBB10K Deadline: 31st July 2014

* Excluding Nike Running by Sweatshop and London Marathon Store by Sweatshop.For full T&C’s go to www.sweatshop.co.uk

NB_B10k_Voucher.indd 1 24/02/2014 09:21

Page 10: The British 10k London Run 2014 Programme

RELIEVE MUSCULAR ACHES AND PAINS WITH TIGER BALM RED

PAGE 9

Tiger Balm owes its origins to a soothing herbal balm that was prepared to effectively relieve the aches and pains of Chinese Emperors. It was first developed in the 1870s by Aw Chu Kin, a Chinese herbalist who worked in the Emperors Court and went onto set up a small medicine shop where he prepared and sold this special remedy.

When he died, Aw Chu Kin passed his eastern wisdom onto his two sons Aw Boon Haw and Aw Boon Par who sold the soothing balm to surrounding countries and named it Tiger Balm - an anglicised version of Haw’s name, the tiger, and synonymous in the East with strength and vitality. Tiger Balm Red is now a modern day topical analgesic proven effective for the temporary and targeted relief of muscular aches and pains.

The unique herbal formulation of Tiger Balm uses the healing properties of natural active ingredients, Camphor, Menthol, Cajuput Oil and Clove Oil and is available in two varieties. Tiger Balm White, with the comforting aroma of Mint Oil, which is recommended for the treatment of tension headaches and Tiger Balm Red, which contains Cinnamon Oil, to provide temporary and targeted relief of muscular aches and pains.

With 18% of us suffering from aches and pains every day, the relieving properties of Tiger Balm’s natural active ingredients coupled with the calming aroma of Cinnamon Oil means you no longer need to suffer in silence when it comes to muscular aches and pains. A little of the non greasy formula should be gently rubbed into the affected area two or three times a day for best results, or as often as required.

The distinctive springing tiger logo was created by Boon Haw (whose name means gentle tiger) and remains the trademark of the brand. Tiger Balm comes in a decorative handy sized jar and its unique formulation has been tried and trusted for over 100 years and is now sold in over 100 countries worldwide. Tiger Balm Red’s inherent strength is always on hand to ease away the effects of a hard day’s work.

Tiger Balm Red is priced £4.90 for a 19g jar and is available from Boots, Tesco, ASDA, Morrisons, Superdrug, independent pharmacies and health food stores nationwide. For further information call 0844 243 6661 or visit www.tigerbalm.co.uk. Always read the label.

Page 11: The British 10k London Run 2014 Programme
Page 12: The British 10k London Run 2014 Programme

WARM UP AND COOL DOWN On race morning the adrenaline’s pumping. You’ve trained for this for months using runcoach our online training partner. There’s just one last bit of preparation left: your warm up. A proper warm up prepares your body for the run, helps you perform at your peak and reduces the risk of injury. You can warm up by jogging the 1.5km from the baggage bays to the start area and stretch when you get there.

Your race isn’t over just because you’ve crossed the fi nish line. Warming down is just as important as warming up. Don’t stop when you’ve crossed the line. Keep moving around, jog a little, then walk so your body can adjust.

THE MOST DANGEROUS PERIOD FOR ANY RUNNER IS THE 20 MINUTES AT THE END OF THE EVENT. Being dehydrated can lead to fatigue, headaches, muscle cramps and reduced coordination. So pay attention to your pre-race and post run hydration. One pound of weight loss through sweat is equal to one pint of water, so replenish this amount after your run.

Don’t eat a big meal for at least an hour. It’s better to eat a little and often for the six hours after the race.

BE PREPARED ON RACE DAY

ARRIVE HYDRATED ON RACE DAY WITH A SPRING IN YOUR STEPoN-CoURSE WATER STATIoNS On course water stations are located at approx 3km, 5km, 7km and 8km with 330cl bottles of water. At the fi nish line there will be 25,000 500cl bottles of water: One for each person.

SEE CENTRE SPREAD MAP FOR WATER STATION LOCATIONS

PLEASE BE CONSIDERATE TO YOUR FELLOW RUNNERS: TAKE ONLY ONE WATER BOTTLE AT EACH STATION AND USE ECONOMICALLY - THERE COULD BE 24,999 PEOPLE BEHIND YOU!

TAKE A SENSIBLE APPROACH TO YOUR RUN - TIPS FOR ENJOYING YOUR 10K AND STAYING WELL FROM THE BRITISH RED CROSS

PREPARATIONSAs always, a sensible approach needs to be taken to all distance running especially with regard to training, which will be different for each person. The fi rst thing to do if you are not a club or experienced runner is to have a medical with your GP to ascertain if it is sensible for you to take part in the event and if given the all clear, to then start building up your exercise regime at least six months prior to the event.

MEDICAL CONDITIONS If you have a medical condition and your doctor still says that you can compete in a long distance run then it is sensible to inform the race organiser of your pre-existing condition so that in the event of you becoming ill during the race, the medical team can be made aware of your pre-existing condition. If you have a ‘medic alert’ bracelet, then make sure you wear it for the race.

NUTRITION Nutrition plays a part in fi tness and carbohydrate ‘loading’ can enhance running performance by allowing the competitor to run at optimal pace for a longer period before fatiguing. For the well-trained runner, this may be achieved by tapering exercise over the fi nal days before the race and ensuring carbohydrate intakes of 10-12 g/kg/day over the 36-48 hours prior to the race. Sports nutrition guidelines recommend the runner consumes suffi cient amounts of carbohydrates to promote restoration of muscle glycogen between training sessions.

GUIDELINES FOR RUNNERS

If the weather is hot make sure your running kit is light coloured, light weight and any fancy dress is kept to a minimum and is runner friendly for hot weather.

PAGE 11 THE BRITISH 10K LONDON 2014

Page 13: The British 10k London Run 2014 Programme

RACE DAY DON’TS ✗ Don’t go directly to the start at Hyde

Park Corner. There are no baggage drop off facilities there and the entire start area will be cordoned off with 8ft tall fencing. Both Hyde Park Corner and Green Park underground stations will be closed on race morning.

✗ Under no circumstances should you use Green Park, St. James’s Park and The Mall as a public WC!

✗ No public vehicles are allowed into the baggage bays or on the race route.

✗ There is no parking for private or public cars on or near the race route. Please use public transport to get to/from the race. Visit our website for a list of central London road closures.

✗ No bikes are allowed in the baggage bays or on the race route. All cycle bays along the race route will be suspended for the duration of the event. Please make your friends and family aware of this too.

✗ Don’t bring excessive amounts of cash or valuables to the race. We cannot be held responsible for lost or missing items however caused.

✗ Don’t take more than one bottle from each water station. There could be 24,999 runners behind you!

RACE DAY DO’S

✓ If the weather’s hot leading up to and

on race day, make sure you’re fully

hydrated before leaving for the race.

✓ Arrive at the baggage bays between

8:00am and 9.00am. The start is

approx 1.5km from the baggage bays

so allow 25 minutes to arrive at the

start in time. We recommend using

this distance to warm up and to arrive

at the start nice and relaxed.

✓ Once you’ve dropped off your kit bag

in the correct numbered bay follow

the race number colour themed signs

to the start. See centre spread map.

✓ Use a padlock to lock you kit bag.

✓ Walk on the road to keep the

pavement clear for spectators and

members of the public.

✓ If you’re a slower runner, keep to the

right side of the race route to allow

faster runners to pass on your left

hand side.

✓ Only take one bottle of Iceni water at

each water station.

AFTER THE RACE: After you cross the fi nish line 500cl bottles of water will be available. Once you have a drink keep moving forward so others can cross the fi nish line behind you. You can collect your belongings and fi nisher’s medal at your baggage bays. Do not arrange to meet family and friends at the baggage bays - for suggestions of places to meet up post race see page 28.

TOILET FACILITIES DON’T GET CAUGHT SHORT BEFORE, DURING OR AFTER THE RACE You’re strongly advised to use your own facilities before departing for the race. If you arrive by public transport, you’ll fi nd toilet facilities at some of these locations (There may be a charge to use these facilities. Check Transport for London website for latest details).

IN OR NEAR THESE UNDERGROUND STATIONS

Piccadilly Circus: No WCs at or near this stationCharing Cross: Toilets / Facilities:Women: opposite Boots near the exit.Men: between Boots and platform 1. Leicester Square: WCs are in Leicester Square not in the underground station.

SEE THE MAP IN THE CENTRE SPREAD FOR ALL TOILET LOCATIONS.

ON-COURSE FACILITIES

We’ve increased the facilities at the half-way point. They’re located on Upper Thames Street and will be clearly signposted. There are more facilities at the half-way point than at the fi nish line. See website news page for further details.

ADDITIONAL WC’S FOR RACE DAYWith the agreement of the Royal Parks Agency additional WCs for The British 10k London Run participants will be placed inside Admiralty Arch at the entrance to The Mall. These WCs will be for exclusive use by British 10k entrants with stewarded access by race number only.

SAT-LAV Locate the nearest WCs: You can also locate the nearest toilets on the race route for runners and spectators using Sat Lav. You will be directed to the nearest toilet facilities: Text ‘toilet’ to 80097 (texts charged at 25p)

CITY TOILETS

Each of these facilities has a charge of 50p: Locations: Before the start at Green Park Underground station (south side) 3km and again at 6.8km point on Victoria Embankment, near Embankment Underground station, land side of Victoria Embankment. 7.5km point at Westminster Pier 8km point inside Westminster Underground station. 9km point outside Queen Elizabeth II Conference Centre opposite Westminster Abbey.

THE BRITISH 10K LONDON 2014 PAGE 12

Page 14: The British 10k London Run 2014 Programme

OPENING CEREMONY & PROGRAMME OF EVENTSAPPROX TIME

8.00am BAGGAGE BAYS OPEN: RED NUMBERS: GO TO WATERLOO PLACE. The nearest London Underground station is Piccadilly. See centre spread map for further details.

BLUE NUMBERS: GO TO WHITEHALL PLACE. The nearest London Underground station is Charing Cross. Take exit for the Strand south side. When exiting the station follow signs to Villiers Street which will take you to Embankment, where you will fi nd signs to take you to the baggage bays and toilets. See centre page spread map for details.

AFTER DEPOSITING YOUR BAG FOLLOW THE SIGNS / STEWARDS INSTRUCTIONS TO THE START

8.50am STEWARDS WILL ESCORT RUNNERS ONTO PICCADILLY

9.00am BAGGAGE BAYS CLOSE (allow 20 mins to get to the start)

9.00am OPENING CEREMONY COMMENCES

9.05am WELCOME ADDRESS BY MASTER OF CEREMONIES & VIPS

9.10am PARADE OF MOUNTED WW1 CAVALRY OFFICERS, TOMMYS AND CURRENT SERVICEMEN

9.20am WW1 POETRY READINGS INCLUDING POEMS BY WILFRED OWEN AND SIEGFRIED SASSOON READ BY SPECIAL GUEST

9.25am WELCOME ADDRESS: THE LORD MAYOR, CITY OF WESTMINSTER

9.28am SALISBURY PLAIN MILITARY WIVES CHOIR PERFORM WHEREVER YOU ARE

9.30am THE NATIONAL ANTHEM - FULL 3 VERSES 3 MINUTES 35 SECONDS DURATION

9.33am ELITE RUNNERS LINE UP AT THE START

9.35am RACE START

10.03am LEAD MALE FINISHES ON WHITEHALL

10.08am LEAD WOMAN FINISHES ON WHITEHALL

12.30pm ANTICIPATED TIME FOR LAST RUNNER TO CROSS THE FINISH

Start at Piccadilly

Whitehall just before the fi nish

Siegfried Sassoon & Wilfred Owen

PAGE 13 THE BRITISH 10K LONDON 2014

Page 15: The British 10k London Run 2014 Programme

THE FOLLOWING LOCATIONS HAVE BEEN SPECIFICALLY CHOSEN TO PROVIDE YOUR FRIENDS / FAMILY / CHARITY SUPPORTERS THE BEST OPPORTUNITY OF SPOTTING YOU AND CHEERING YOU ALONG THE RACE ROUTE. SEE NUMBERED VIEWING POINTS ON CENTRE SPREAD ROUTE MAP

VICTORIA EMBANKMENT - NORTH SIDE Between Waterloo Bridge & Temple Place. Nearest London Underground station: Embankment. Here you will see runners pass twice on a wide section of road.

VICTORIA EMBANKMENT - RIVER THAMES SIDE Between Waterloo Bridge & 100m before Blackfriars Bridge. You will also be able to see runners pass twice here.

UPPER THAMES STREET, LONDON EC4 North and south sides of the road. Nearest London Underground station: St. Pauls, Central Line. A great location as there are very few spectators and you will see your runners 3 times!

PUDDLE DOCK / VICTORIA EMBANKMENT / WHITE LION HILL, LONDON EC4 This is a great viewing location as runners will pass this intersection THREE TIMES providing you with a plenty of opportunity to spot and cheer your runners on. This is also the mid way point of the course with runners needing all the encouragement you can give! Here there will also be a PA system providing inspirational music.

VICTORIA EMBANKMENT - BETWEEN GOLDEN JUBILEE BRIDGE / BIG BEN Best side for viewing is River Thames side as runners make their way towards Big Ben and the London Eye after completing the City of London part of the course. Nearest London Underground stations: Embankment & Westminster. The RAF Benevolent Fund with a large team of over 120 runners taking part will have a cheer point beneath the RAF Memorial opposite the London Eye spreading along to the Battle of Britain Memorial. Why not join them?

WESTMINSTER BRIDGE Using both sides of the bridge you will see runners twice here with an iconic London ‘Exhibition’ Route Master Bus with live band providing the focal point between the unique London Eye & Big Ben – the world’s most famous clock. Nearest London Underground station: Westminster (Jubilee Line). This will be a great cheer point for charities.

PARLIAMENT SQUARE With the historic Westminster Abbey as backdrop why not join the Nelson Mandela Children’s Fund cheer team on the south side of the square to cheer your friends on. Nearest London Underground station: Westminster (Jubilee Line). If you prefer to use the north side of the square between Great George Street & Parliament Street you can walk a short distance up Whitehall towards the finish line. A giant TV screen will be positioned at the junction of Parliament Street with Parliament Square facing towards Trafalgar Square.

VICTORIA STREET Here you will be able to cheer runners on twice as they pass down the south side of Victoria Street & return on the north side. There will be a PA system here playing inspirational music. There is also a classic Victorian pub here called the Prince Albert! Well worth a visit!

Some of these locations have deliberately been highlighted away from major landmark locations to provide the best opportunity of those supporting you to get close to the race route in order to see you and cheer you on! There is not much joy in being around Trafalgar Square or behind the finish line five rows back from the race route unable to spot or cheer your friends running the race.

1

2

3

4

5

6

7

8

OPENING CEREMONY & PROGRAMME OF EVENTS

SPECTATOR VIEWING POINTS

THE BRITISH 10K LONDON 2014 PAGE 14

Page 16: The British 10k London Run 2014 Programme

ADVERTREBUILDING SYRIAWe are dedicated to restoring stability to a war torn

country by providing immediate aid and relief as well as being committed to the long term development of building a peaceful community in Syria. We seek to achieve this by

implementing child development programmes and empowering individuals to rebuild their lives. We believe that supporting individuals, we are laying foundations for

brighter futures not only for them, but for the entire brighter futures not only for them, but for the entire community and empowering generations to come.

#RUNFORSYRIAAlready selected your chosen charity?

Have you considered next year?

Show you care & run with Human Care Syria.

[email protected] 7118 9596

Human Care Syria is the trading name of Human Care Foundation WorldwideUK Registered Charity no. 1145092

/humancaresyria @humancaresyria humancaresyria.org

Page 17: The British 10k London Run 2014 Programme

Join Team Tommy’s in the British 10kand help save tiny lives

We also have places in the

• Royal Parks Half Marathon• London Marathon• Great North Runand many more!

As part of the Tommy’s Team, you will have a fantastic

experience and will be helping us to fund research into

the causes and prevention of miscarriage, premature

birth and stillbirth.

To join Team Tommy’s contact Devinae: [email protected] t: 020 7398 3453w: tommys.org/run

Registered charity no 1060508 and SCO39280Registered charity no 1060508 and SCO39280

On behalf of

all the babies,

thank you for

supporting

Tommy’s!

If you have your own place, it’s not too late to join our team!

Page 18: The British 10k London Run 2014 Programme

Registered Charity No. 252892 Registered Scottish Charity No. SC039245

Join our team!Right now, the lives of over three million people in the UK are threatened by chronic kidney disease. Kidney Research UK can only fund life saving research with your help. Please support us!

Contact the events team on: Call: 0845 612 1226 Email: [email protected]: www.kidneyresearchuk.org/running

RUN FOR US

Like: Kidney Research UK on Facebook®

Follow: @kidney_research on Twitter

Registered Charity No. 252892 Registered Scottish Charity No. SC039245

on 13 July 2014

BE A PART OF IT!

Page 19: The British 10k London Run 2014 Programme

To the start

& Trafalgar Sq.

Blue numbers route

back to baggage bays after run

Blue numbers route

back to baggage bays after run

Pre-race enter b

aggage bay

here from Embankment

Gate

Gate

WC

Gate

Trafalgar

Square 200m

Toilets

100 yds

WHITEHALL

WHITEHALL PLACE

MARQUEE

GREAT SCOTLAND YARD SCOTLAND

PLACE

DEFRA

C H A R I T Y & C

O R P O R AT E TE A M

BA G G A G E B

AY S

1-400401-800

801-12001201-1600

1601-2000

20,000-20,40020,401-20,800

20,801-21,200

21,201-21,600

21,601-22,000

22,001-22,400

22,401-22,800

22,801-23,200

23,201-23,600

23,601-24,000

24,001-24,400

24,401-24,800

24,801-25,200

25,201-25,600

25,601-26,000

26,001-26,400

26,401-26,800

26,801-27,200

27,201-27,600

27,601-28,000

28,001-28,400

28,401-28,800

28,801-29,200

29,201-29,600

29,601-30,000

30,000-30,500

?HELP

DESK

MARQUEE

POST RACE ONCE YOU ENTER THE BAGGAGE BAYS YOU MUST EXIT VIA EMBANKMENTNEAREST LONDON MAINLINE

AND UNDERGROUND STATIONSThe nearest London Underground stations for the blue baggage bays are:

Westminster UndergroundExit Big Ben, turn right on Bridge Street, turn right into Parliament Streetand walk along Whitehall (towards Trafalgar Square) keeping to the righthand side of the road. Turn right into Whitehall Place.

Embankment Underground - See announcement above

WCs are located in Whitehall Gardens - only race entrants are permittedto use them - entry will be controlled with access by race number.

Charing Cross Underground / mainline station - See announcement above

See centre spread map for more details.

THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014PAGE 18 PAGE 19PAGE 24

CHARING CROSS

BLUE NUMBERSBEFORE THE RACE: BAGGAGE BAYS WHITEHALL PLACE SW1A 2EJIMPORTANT ANNOUNCEMENT: Embankment Underground station:Due to escalator refurbishment Northern Line and Bakerloo Line trains willnot be stopping at Embankment through to November 2014. If using theselines disembark at Charing Cross Underground station and exit on to theStrand following yellow signs to Villiers Street / Embankment then British10k signs to the blue baggage bays. Circle and Central Line trains will bestopping at Embankment.

Even if you don’t have a bag to deposit, you must go to the baggage bays inWhitehall Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner because the entire area isfenced off. You must go to the baggage bays first of all even if you do nothave a kit bag to deposit.

The baggage bays are arranged in numerical order, you can only place yourkit bag in the bay that matches your race number.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

BLUE NUMBERS - GETTING TOTHE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Whitehall Place. The start

area will be secured with 8ft high fencing

with no access to runners. And both Green

Park and Hyde Park Underground stations

will be closed.

Stewards will direct you from each baggage

bay to the start area. Entry to the pre-start

holding area will be on a first come first

served basis.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag follow the signs and stewards

instructions to the start.

LOST YOUR NUMBER?If you lose your number you can collect a

replacement number on Saturday from the

Help Desk in Waterloo Pace from 9am to

4.30pm or on race morning from Whitehall

Place from 8am to 9am.

PRE-RACE: It is strongly recommended that you use only Westminster or Charing Cross Underground stations. Baggage bays

open at 8.00am and close at 9.00am. WC facilities are available in Whitehall Gardens opposite Embankment underground

station. Entry to the enclosed WC facilties is for runners only wearing race numbers. Once you have deposited your kit bag in

the correct bay matching your race number turn to your right walking towards Whitehall where stewards will direct you to

the start.

BLUE NUMBER BAGGAGE BAYS FOR CHARITY AND CORPORATE RUNNERS ONLYWHITEHALL PLACE SW1A 2EJBAYS OPEN 8AM ALLOW 25MINS TO GET TO START DO NOT BRING EXCESSIVE VALUABLES TO THE BAGGAGE BAYS

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only be accessedas directed from the baggage bays. From 9.00am until the race startat 9.35am there will be recorded and live entertainment.

AT THE START

THESE BAGGAGE BAYS IN WHITEHALLPLACE ARE FOR BLUE NUMBERS ONLYPost race: once you cross the finish line runnerswith blue numbers will be directed by stewardsto turn right into Whitehall Place to collect theirfinishers’ medal and kit bag. Once collected exitto your left back towards Embankment.

If meeting friends and family post race makesure you make prior arrangements to do soaway from the congested baggage areas.

See page 28 for recommended meeting points.

PALL MALL

ATHENÆUM CLUB

INSTITUTE OF DIRECTORS

LOWER REGENT STREET

CARLTON HOUSE TERRACE

STATUE

DUKE OF YORKSTATUE

BA

GG

AG

E

BA

YS

BA

GG

AG

E

BA

YS

GO

LD

G

UA

RA

NT

EE

D

EN

TR

YG

OL

D

GU

AR

AN

TE

ED

E

NT

RYB

AL

LO

T

EN

TR

Y

WC WC WC

Race Route

To the start To the start

Trafalgar Square 200m

Picc

adill

y Ci

rcus

tu

be s

tatio

n 15

0m

WC

3,001-3,400

3,401-3,800

3,801-4,200

4,201-4,600

4,601-5,000

5,001-5,400

5,401-5,800

5,801-6,200

6,201-6,600

6,601-7,000

7,001-7,400

12,201-12,600

11,801-12,200

11,401-11,800

11,001-11,400

10,601-11,000

10,201-10,600

9,801-10,200

9,401-9,800

9,001-9,400

8,601-9,000

8,201-8,600

7,801-8,200

7,401-7,800

12,601-13,000

13,001-13,400

13,401-13,800

13,801-14,200

14,201-14,600

14,601-15,000

15,001-15,400

15,401-15,800

15,801-16,200

16,201-16,600

16,601-17,000

17,001-17,400

17,401-17,800

17,801-18,000

R18,501-R19,000

R18,001-R18,500

Piccadilly Circus is the nearest underground station to the red baggage bays. Exit for Lillywhites Sports Store. At street levelwith Lillywhites on the left look down Lower Regent Street and the baggage bays will be 200m in front of you. Otherunderground stations are Leicester Square and Charing Cross but these are further away, see centre spread map for details.Once you have finished the British 10k London Run keep moving forward towards Trafalgar Square where you will bedirected back to Waterloo Place, which is just 700 metres from the finish. If you are planning to meet up with friends andfamily post race, do so away from the finish and baggage bays area - Trafalgar Square or Piccadilly Circus for instance.

RED NUMBER BAGGAGE BAYS FOR INDIVIDUAL RUNNERSWATERLOO PLACE SW1Y 5ER. OPENS 8AM AND CLOSES AT 9AM. ALLOW 20MINS TO GET TO STARTNEW BALANCE TRADE STAND WILL BE OPEN FOR PURCHASE OF NEW BALANCE GOODS FROM 10AM POST RACE

NEAREST LONDON MAINLINE AND UNDERGROUND STATIONSThe nearest London underground stations for the baggage bays are:

Piccadilly Circus UndergroundExit station for Lillywhites look downhill (Lower Regent Street) and followthe road and you will see the baggage bays in front of you.

Leicester Square UndergroundFrom the station turn right towards Charing Cross Road. Turn right onCharing Cross Road and continue to Trafalgar Square. On enteringTrafalgar Square bear right and traverse the square aiming for thediagonally opposite corner and the Canadian Embassy.From here bear right onto Cockspur Street, continue along Cockspur Streetand on to Pall Mall. The baggage bays are located on the left.

Charing Cross mainline stationIs the nearest mainline station. Turn left on The Strand and continue aheadthrough Trafalgar Square to Cockspur Street. Continue along Cockspur Streetand into Pall Mall. The baggage bays are located on the left.

See map for more details.

CHARING CROSS

RED NUMBERSBEFORE THE RACE: BAGGAGE BAYS WATERLOO PLACE SW1Y 5ER

Even if you don’t have a bag to deposit, you must go to the baggage bays inWaterloo Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner. There’s no direct accessfor runners - the entire area is fenced off.

The baggage bays are arranged in numerical order. Find the appropriate bayfor your unique race number. You can only deposit your bag in the correctbay.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

When you return to your baggage bay post race you will be able to collectyour kit bag and finisher’s medal.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

RED NUMBERS - GETTING TO THE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Waterloo Place. The start

area will be secured with 8ft high fencing

with no access to runners. Green Park and

Hyde Park Underground stations will be

closed.

Under no circumstances whatsoever

should any runner attempt to access the

start via Green Park / Bomber Command

Memorial even if you do not intend to

leave a kit bag at the baggage bays. If you

do not have a kit bag you must still go to

the baggage bays to access the start.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag walk towards the 150-foot tall

Duke of York statue and walk down the

steps to The Mall. Stewards will direct you

to the start from here.

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only beaccessed as directed from the baggage bays. From 9.00am until therace start at 9.35am there will be recorded and live entertainment.

AT THE START

THE BRITISH 10K LONDON 2014PAGE 25

Blue replacement numbers with chip timingdevice and bag tag will be given out from thehelp desk on race morning from 8am-9am.You must bring proof of entry with you ifcollecting a replacement number.

If you lose your racenumber you can collect areplacement number withchip timing device andbag tag from the helpdesk in Waterloo Place onSaturday 12th Julybetween 9.30am and4.30pm. Or on Sundaymorning between 8amand 9am. You must bringproof of entry with you byway of Netbanx referencenumber.

Finishers medals will behanded out at thebaggage bays when youcollect your bag.

British 10k Prog Centre Spread 2014_Layout 1 17/03/2014 13:08 Page 1

Registered Charity No. 252892 Registered Scottish Charity No. SC039245

Join our team!Right now, the lives of over three million people in the UK are threatened by chronic kidney disease. Kidney Research UK can only fund life saving research with your help. Please support us!

Contact the events team on: Call: 0845 612 1226 Email: [email protected]: www.kidneyresearchuk.org/running

RUN FOR US

Like: Kidney Research UK on Facebook®

Follow: @kidney_research on Twitter

Registered Charity No. 252892 Registered Scottish Charity No. SC039245

on 13 July 2014

BE A PART OF IT!

THE BRITISH 10K LONDON 2014 PAGE 18

Page 20: The British 10k London Run 2014 Programme

To the start

& Trafalgar Sq.

Blue numbers route

back to baggage bays after run

Blue numbers route

back to baggage bays after run

Pre-race enter b

aggage bay

here from Embankment

Gate

Gate

WC

Gate

Trafalgar

Square 200m

Toilets

100 yds

WHITEHALL

WHITEHALL PLACE

MARQUEE

GREAT SCOTLAND YARD SCOTLAND

PLACE

DEFRA

C H A R I T Y & C

O R P O R AT E TE A M

BA G G A G E B

AY S1-400

401-800801-1200

1201-16001601-2000

20,000-20,40020,401-20,800

20,801-21,200

21,201-21,600

21,601-22,000

22,001-22,400

22,401-22,800

22,801-23,200

23,201-23,600

23,601-24,000

24,001-24,400

24,401-24,800

24,801-25,200

25,201-25,600

25,601-26,000

26,001-26,400

26,401-26,800

26,801-27,200

27,201-27,600

27,601-28,000

28,001-28,400

28,401-28,800

28,801-29,200

29,201-29,600

29,601-30,000

30,000-30,500

?HELP

DESK

MARQUEE

POST RACE ONCE YOU ENTER THE BAGGAGE BAYS YOU MUST EXIT VIA EMBANKMENTNEAREST LONDON MAINLINE

AND UNDERGROUND STATIONSThe nearest London Underground stations for the blue baggage bays are:

Westminster UndergroundExit Big Ben, turn right on Bridge Street, turn right into Parliament Streetand walk along Whitehall (towards Trafalgar Square) keeping to the righthand side of the road. Turn right into Whitehall Place.

Embankment Underground - See announcement above

WCs are located in Whitehall Gardens - only race entrants are permittedto use them - entry will be controlled with access by race number.

Charing Cross Underground / mainline station - See announcement above

See centre spread map for more details.

THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014PAGE 18 PAGE 19PAGE 24

CHARING CROSS

BLUE NUMBERSBEFORE THE RACE: BAGGAGE BAYS WHITEHALL PLACE SW1A 2EJIMPORTANT ANNOUNCEMENT: Embankment Underground station:Due to escalator refurbishment Northern Line and Bakerloo Line trains willnot be stopping at Embankment through to November 2014. If using theselines disembark at Charing Cross Underground station and exit on to theStrand following yellow signs to Villiers Street / Embankment then British10k signs to the blue baggage bays. Circle and Central Line trains will bestopping at Embankment.

Even if you don’t have a bag to deposit, you must go to the baggage bays inWhitehall Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner because the entire area isfenced off. You must go to the baggage bays first of all even if you do nothave a kit bag to deposit.

The baggage bays are arranged in numerical order, you can only place yourkit bag in the bay that matches your race number.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

BLUE NUMBERS - GETTING TOTHE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Whitehall Place. The start

area will be secured with 8ft high fencing

with no access to runners. And both Green

Park and Hyde Park Underground stations

will be closed.

Stewards will direct you from each baggage

bay to the start area. Entry to the pre-start

holding area will be on a first come first

served basis.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag follow the signs and stewards

instructions to the start.

LOST YOUR NUMBER?If you lose your number you can collect a

replacement number on Saturday from the

Help Desk in Waterloo Pace from 9am to

4.30pm or on race morning from Whitehall

Place from 8am to 9am.

PRE-RACE: It is strongly recommended that you use only Westminster or Charing Cross Underground stations. Baggage bays

open at 8.00am and close at 9.00am. WC facilities are available in Whitehall Gardens opposite Embankment underground

station. Entry to the enclosed WC facilties is for runners only wearing race numbers. Once you have deposited your kit bag in

the correct bay matching your race number turn to your right walking towards Whitehall where stewards will direct you to

the start.

BLUE NUMBER BAGGAGE BAYS FOR CHARITY AND CORPORATE RUNNERS ONLYWHITEHALL PLACE SW1A 2EJBAYS OPEN 8AM ALLOW 25MINS TO GET TO START DO NOT BRING EXCESSIVE VALUABLES TO THE BAGGAGE BAYS

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only be accessedas directed from the baggage bays. From 9.00am until the race startat 9.35am there will be recorded and live entertainment.

AT THE START

THESE BAGGAGE BAYS IN WHITEHALLPLACE ARE FOR BLUE NUMBERS ONLYPost race: once you cross the finish line runnerswith blue numbers will be directed by stewardsto turn right into Whitehall Place to collect theirfinishers’ medal and kit bag. Once collected exitto your left back towards Embankment.

If meeting friends and family post race makesure you make prior arrangements to do soaway from the congested baggage areas.

See page 28 for recommended meeting points.

PALL MALL

ATHENÆUM CLUB

INSTITUTE OF DIRECTORS

LOWER REGENT STREET

CARLTON HOUSE TERRACE

STATUE

DUKE OF YORKSTATUE

BA

GG

AG

E

BA

YS

BA

GG

AG

E

BA

YS

GO

LD

G

UA

RA

NT

EE

D

EN

TR

YG

OL

D

GU

AR

AN

TE

ED

E

NT

RYB

AL

LO

T

EN

TR

Y

WC WC WC

Race Route

To the start To the start

Trafalgar Square 200m

Picc

adill

y Ci

rcus

tu

be s

tatio

n 15

0m

WC

3,001-3,400

3,401-3,800

3,801-4,200

4,201-4,600

4,601-5,000

5,001-5,400

5,401-5,800

5,801-6,200

6,201-6,600

6,601-7,000

7,001-7,400

12,201-12,600

11,801-12,200

11,401-11,800

11,001-11,400

10,601-11,000

10,201-10,600

9,801-10,200

9,401-9,800

9,001-9,400

8,601-9,000

8,201-8,600

7,801-8,200

7,401-7,800

12,601-13,000

13,001-13,400

13,401-13,800

13,801-14,200

14,201-14,600

14,601-15,000

15,001-15,400

15,401-15,800

15,801-16,200

16,201-16,600

16,601-17,000

17,001-17,400

17,401-17,800

17,801-18,000

R18,501-R19,000

R18,001-R18,500

Piccadilly Circus is the nearest underground station to the red baggage bays. Exit for Lillywhites Sports Store. At street levelwith Lillywhites on the left look down Lower Regent Street and the baggage bays will be 200m in front of you. Otherunderground stations are Leicester Square and Charing Cross but these are further away, see centre spread map for details.Once you have finished the British 10k London Run keep moving forward towards Trafalgar Square where you will bedirected back to Waterloo Place, which is just 700 metres from the finish. If you are planning to meet up with friends andfamily post race, do so away from the finish and baggage bays area - Trafalgar Square or Piccadilly Circus for instance.

RED NUMBER BAGGAGE BAYS FOR INDIVIDUAL RUNNERSWATERLOO PLACE SW1Y 5ER. OPENS 8AM AND CLOSES AT 9AM. ALLOW 20MINS TO GET TO STARTNEW BALANCE TRADE STAND WILL BE OPEN FOR PURCHASE OF NEW BALANCE GOODS FROM 10AM POST RACE

NEAREST LONDON MAINLINE AND UNDERGROUND STATIONSThe nearest London underground stations for the baggage bays are:

Piccadilly Circus UndergroundExit station for Lillywhites look downhill (Lower Regent Street) and followthe road and you will see the baggage bays in front of you.

Leicester Square UndergroundFrom the station turn right towards Charing Cross Road. Turn right onCharing Cross Road and continue to Trafalgar Square. On enteringTrafalgar Square bear right and traverse the square aiming for thediagonally opposite corner and the Canadian Embassy.From here bear right onto Cockspur Street, continue along Cockspur Streetand on to Pall Mall. The baggage bays are located on the left.

Charing Cross mainline stationIs the nearest mainline station. Turn left on The Strand and continue aheadthrough Trafalgar Square to Cockspur Street. Continue along Cockspur Streetand into Pall Mall. The baggage bays are located on the left.

See map for more details.

CHARING CROSS

RED NUMBERSBEFORE THE RACE: BAGGAGE BAYS WATERLOO PLACE SW1Y 5ER

Even if you don’t have a bag to deposit, you must go to the baggage bays inWaterloo Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner. There’s no direct accessfor runners - the entire area is fenced off.

The baggage bays are arranged in numerical order. Find the appropriate bayfor your unique race number. You can only deposit your bag in the correctbay.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

When you return to your baggage bay post race you will be able to collectyour kit bag and finisher’s medal.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

RED NUMBERS - GETTING TO THE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Waterloo Place. The start

area will be secured with 8ft high fencing

with no access to runners. Green Park and

Hyde Park Underground stations will be

closed.

Under no circumstances whatsoever

should any runner attempt to access the

start via Green Park / Bomber Command

Memorial even if you do not intend to

leave a kit bag at the baggage bays. If you

do not have a kit bag you must still go to

the baggage bays to access the start.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag walk towards the 150-foot tall

Duke of York statue and walk down the

steps to The Mall. Stewards will direct you

to the start from here.

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only beaccessed as directed from the baggage bays. From 9.00am until therace start at 9.35am there will be recorded and live entertainment.

AT THE START

THE BRITISH 10K LONDON 2014PAGE 25

Blue replacement numbers with chip timingdevice and bag tag will be given out from thehelp desk on race morning from 8am-9am.You must bring proof of entry with you ifcollecting a replacement number.

If you lose your racenumber you can collect areplacement number withchip timing device andbag tag from the helpdesk in Waterloo Place onSaturday 12th Julybetween 9.30am and4.30pm. Or on Sundaymorning between 8amand 9am. You must bringproof of entry with you byway of Netbanx referencenumber.

Finishers medals will behanded out at thebaggage bays when youcollect your bag.

British 10k Prog Centre Spread 2014_Layout 1 17/03/2014 13:08 Page 1

PAGE 19 THE BRITISH 10K LONDON 2014

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WA

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TRAFALGAR SQUARE

WELLINGTON ARCH

WESTMINSTER ABBEY

L

BUCKINGHAM PALACE

TATE MODERN

ST PAUL’S

SOMERSET HOUSE

LONDON EYE

EROS

HO

RS

10 DOWNING STREET

ROYAL COURTSPICCADILLY CIRCUS

VICTORIA

WESTMINSTER

ST JAMES’S PARK

LEICESTER SQUARE

EMBANKMENT

START

FINISH

BAGGAGE BAYSRED RACE NOS

ONLY - OPEN 8AM CLOSE 9AM

MAYFAIRMAYFAIR

FAMILY & FRIENDSMEETING PLACE

CHARITY TEAMSRENDEZVOUS

WATERLOO

TEMPLE

ST PAULS

MANSION HOUSE

BAGGAGE BAYSBLUE RACE NOS

ONLY

CHARITY TEAMSRENDEZVOUS

CHARITY TEAMSRENDEZVOUS

1Km

2Km

3Km

8Km

4Km

5Km

6Km

7Km

9Km

W

W

W WC

WC

WC

WC

PA

PA

PA

PA

PA

PA

PA

PA

W

WC

ST JAMES’S PALACE

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

VILLIER

S ST

BOMBER COMMAND

WC

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

RED NUMBERS ROUTE TO

START

CHARING CROSS

ROUTE MAP 2014THE BRITISH 10K LONDON 2014

MAP LEGENDCHARING CROSS

TUBE STATIONS

MAINLINE STATIONS

BAGGAGE BAYSRED & BLUE

RACE NOS ONLY

BAGGAGE BAYS

STARTRACE START

W

RACE ROUTE

6Km

KM MARKER POINTS

WATER STATIONS

PA

PA SYSTEMS

WC

TOILETS

FINISH

SPECTATOR VIEWING POINTSSEE PAGE 14 FOR DETAILS

FINISH LINE!

CHARITY TEAMSRENDEZVOUS

RENDEZVOUS POINTS

RETURN ROUTE TO BAGGAGE BAYSFOR CHARITY / CORPORATE TEAMS

RED NUMBERS: (UK and overseas individual entrants)Go to Piccadilly Underground station. Exit for Lillywhites / Eros Statue. At street level look downhill (Lower Regent Street), 200M in front you willsee the red number baggage bays.

BLUE NUMBERS: (Charity & Corporate Team runners) IMPORTANT NOTICE!Please note that due to escalator works Northern Line & Bakerloo Linetrains are not stopping at Embankment from January to November 2014. If arriving by Northern Line / Bakerloo Line disembark at Charing Cross, exiton to Strand, turn right to Villiers Street and walk down to Embankment(follow the yellow signs).

Circle and District Line trains are stopping at Embankment. See Transport for London website for further details

1

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5

67

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NO ACCESS TO START FROM GREEN PARK, BOMBER COMMANDMEMORIAL OR FROM THE NORTH SIDE OF PICCADILLY FROMHYDE PARK CORNER TO PICCADILLY CIRCUS. ALL RUNNERSMUST GO TO THE BAGGAGE BAYS BEFORE ACCESSING THE

START OF THE RUN. RED NUMBERS FROM PALL MALL. BLUE NUMBERS VIA THE MALL TO ST. JAMES PALACE.

TEAR OUT

ON RACE DAY

AND TAKE WITH YOU

RACE ROUTE 2014FINDING YOUR WAY

ROUTE TO START RED NOsROUTE TO START BLUE NOs

British 10k Prog Centre Spread 2014_Layout 1 17/03/2014 13:08 Page 2

Page 22: The British 10k London Run 2014 Programme

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P ’ M E N TS Q U A R E

WHITEHALL PLACE

WA

TE

RL

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PL

AC

E

BIG BEN

TRAFALGAR SQUARE

WELLINGTON ARCH

WESTMINSTER ABBEY

L

BUCKINGHAM PALACE

TATE MODERN

ST PAUL’S

SOMERSET HOUSE

LONDON EYE

EROS

HO

RS

10 DOWNING STREET

ROYAL COURTSPICCADILLY CIRCUS

VICTORIA

WESTMINSTER

ST JAMES’S PARK

LEICESTER SQUARE

EMBANKMENT

START

FINISH

BAGGAGE BAYSRED RACE NOS

ONLY - OPEN 8AM CLOSE 9AM

MAYFAIRMAYFAIR

FAMILY & FRIENDSMEETING PLACE

CHARITY TEAMSRENDEZVOUS

WATERLOO

TEMPLE

ST PAULS

MANSION HOUSE

BAGGAGE BAYSBLUE RACE NOS

ONLY

CHARITY TEAMSRENDEZVOUS

CHARITY TEAMSRENDEZVOUS

1Km

2Km

3Km

8Km

4Km

5Km

6Km

7Km

9Km

W

W

W WC

WC

WC

WC

PA

PA

PA

PA

PA

PA

PA

PA

W

WC

ST JAMES’S PALACE

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

VILLIER

S ST

BOMBER COMMAND

WC

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

RED NUMBERS ROUTE TO

START

CHARING CROSS

ROUTE MAP 2014THE BRITISH 10K LONDON 2014

MAP LEGENDCHARING CROSS

TUBE STATIONS

MAINLINE STATIONS

BAGGAGE BAYSRED & BLUE

RACE NOS ONLY

BAGGAGE BAYS

STARTRACE START

W

RACE ROUTE

6Km

KM MARKER POINTS

WATER STATIONS

PA

PA SYSTEMS

WC

TOILETS

FINISH

SPECTATOR VIEWING POINTSSEE PAGE 14 FOR DETAILS

FINISH LINE!

CHARITY TEAMSRENDEZVOUS

RENDEZVOUS POINTS

RETURN ROUTE TO BAGGAGE BAYSFOR CHARITY / CORPORATE TEAMS

RED NUMBERS: (UK and overseas individual entrants)Go to Piccadilly Underground station. Exit for Lillywhites / Eros Statue. At street level look downhill (Lower Regent Street), 200M in front you willsee the red number baggage bays.

BLUE NUMBERS: (Charity & Corporate Team runners) IMPORTANT NOTICE!Please note that due to escalator works Northern Line & Bakerloo Linetrains are not stopping at Embankment from January to November 2014. If arriving by Northern Line / Bakerloo Line disembark at Charing Cross, exiton to Strand, turn right to Villiers Street and walk down to Embankment(follow the yellow signs).

Circle and District Line trains are stopping at Embankment. See Transport for London website for further details

1

2

3

4

5

67

8

1 8to

NO ACCESS TO START FROM GREEN PARK, BOMBER COMMANDMEMORIAL OR FROM THE NORTH SIDE OF PICCADILLY FROMHYDE PARK CORNER TO PICCADILLY CIRCUS. ALL RUNNERSMUST GO TO THE BAGGAGE BAYS BEFORE ACCESSING THE

START OF THE RUN. RED NUMBERS FROM PALL MALL. BLUE NUMBERS VIA THE MALL TO ST. JAMES PALACE.

TEAR OUT

ON RACE DAY

AND TAKE WITH YOU

RACE ROUTE 2014FINDING YOUR WAY

ROUTE TO START RED NOsROUTE TO START BLUE NOs

British 10k Prog Centre Spread 2014_Layout 1 17/03/2014 13:08 Page 2

Page 23: The British 10k London Run 2014 Programme

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WHITEHALL PLACE

WA

TE

RL

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AC

E

BIG BEN

TRAFALGAR SQUARE

WELLINGTON ARCH

WESTMINSTER ABBEY

L

BUCKINGHAM PALACE

TATE MODERN

ST PAUL’S

SOMERSET HOUSE

LONDON EYE

EROS

HO

RS

10 DOWNING STREET

ROYAL COURTSPICCADILLY CIRCUS

VICTORIA

WESTMINSTER

ST JAMES’S PARK

LEICESTER SQUARE

EMBANKMENT

START

FINISH

BAGGAGE BAYSRED RACE NOS

ONLY - OPEN 8AM CLOSE 9AM

MAYFAIRMAYFAIR

FAMILY & FRIENDSMEETING PLACE

CHARITY TEAMSRENDEZVOUS

WATERLOO

TEMPLE

ST PAULS

MANSION HOUSE

BAGGAGE BAYSBLUE RACE NOS

ONLY

CHARITY TEAMSRENDEZVOUS

CHARITY TEAMSRENDEZVOUS

1Km

2Km

3Km

8Km

4Km

5Km

6Km

7Km

9Km

W

W

W WC

WC

WC

WC

PA

PA

PA

PA

PA

PA

PA

PA

W

WC

ST JAMES’S PALACE

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

VILLIER

S ST

BOMBER COMMAND

WC

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

RED NUMBERS ROUTE TO

START

CHARING CROSS

ROUTE MAP 2014THE BRITISH 10K LONDON 2014

MAP LEGENDCHARING CROSS

TUBE STATIONS

MAINLINE STATIONS

BAGGAGE BAYSRED & BLUE

RACE NOS ONLY

BAGGAGE BAYS

STARTRACE START

W

RACE ROUTE

6Km

KM MARKER POINTS

WATER STATIONS

PA

PA SYSTEMS

WC

TOILETS

FINISH

SPECTATOR VIEWING POINTSSEE PAGE 14 FOR DETAILS

FINISH LINE!

CHARITY TEAMSRENDEZVOUS

RENDEZVOUS POINTS

RETURN ROUTE TO BAGGAGE BAYSFOR CHARITY / CORPORATE TEAMS

RED NUMBERS: (UK and overseas individual entrants)Go to Piccadilly Underground station. Exit for Lillywhites / Eros Statue. At street level look downhill (Lower Regent Street), 200M in front you willsee the red number baggage bays.

BLUE NUMBERS: (Charity & Corporate Team runners) IMPORTANT NOTICE!Please note that due to escalator works Northern Line & Bakerloo Linetrains are not stopping at Embankment from January to November 2014. If arriving by Northern Line / Bakerloo Line disembark at Charing Cross, exiton to Strand, turn right to Villiers Street and walk down to Embankment(follow the yellow signs).

Circle and District Line trains are stopping at Embankment. See Transport for London website for further details

1

2

3

4

5

67

8

1 8to

NO ACCESS TO START FROM GREEN PARK, BOMBER COMMANDMEMORIAL OR FROM THE NORTH SIDE OF PICCADILLY FROMHYDE PARK CORNER TO PICCADILLY CIRCUS. ALL RUNNERSMUST GO TO THE BAGGAGE BAYS BEFORE ACCESSING THE

START OF THE RUN. RED NUMBERS FROM PALL MALL. BLUE NUMBERS VIA THE MALL TO ST. JAMES PALACE.

TEAR OUT

ON RACE DAY

AND TAKE WITH YOU

RACE ROUTE 2014FINDING YOUR WAY

ROUTE TO START RED NOsROUTE TO START BLUE NOs

British 10k Prog Centre Spread 2014_Layout 1 17/03/2014 13:08 Page 2

Page 24: The British 10k London Run 2014 Programme

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BL

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AD

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P ’ M E N TS Q U A R E

WHITEHALL PLACE

WA

TE

RL

OO

PL

AC

E

BIG BEN

TRAFALGAR SQUARE

WELLINGTON ARCH

WESTMINSTER ABBEY

L

BUCKINGHAM PALACE

TATE MODERN

ST PAUL’S

SOMERSET HOUSE

LONDON EYE

EROS

HO

RS

10 DOWNING STREET

ROYAL COURTSPICCADILLY CIRCUS

VICTORIA

WESTMINSTER

ST JAMES’S PARK

LEICESTER SQUARE

EMBANKMENT

START

FINISH

BAGGAGE BAYSRED RACE NOS

ONLY - OPEN 8AM CLOSE 9AM

MAYFAIRMAYFAIR

FAMILY & FRIENDSMEETING PLACE

CHARITY TEAMSRENDEZVOUS

WATERLOO

TEMPLE

ST PAULS

MANSION HOUSE

BAGGAGE BAYSBLUE RACE NOS

ONLY

CHARITY TEAMSRENDEZVOUS

CHARITY TEAMSRENDEZVOUS

1Km

2Km

3Km

8Km

4Km

5Km

6Km

7Km

9Km

W

W

W WC

WC

WC

WC

PA

PA

PA

PA

PA

PA

PA

PA

W

WC

ST JAMES’S PALACE

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

VILLIER

S ST

BOMBER COMMAND

WC

RUN

NER

S

NO

ACC

ESS

BEYO

ND

THIS

PO

INT

RED NUMBERS ROUTE TO

START

CHARING CROSS

ROUTE MAP 2014THE BRITISH 10K LONDON 2014

MAP LEGENDCHARING CROSS

TUBE STATIONS

MAINLINE STATIONS

BAGGAGE BAYSRED & BLUE

RACE NOS ONLY

BAGGAGE BAYS

STARTRACE START

W

RACE ROUTE

6Km

KM MARKER POINTS

WATER STATIONS

PA

PA SYSTEMS

WC

TOILETS

FINISH

SPECTATOR VIEWING POINTSSEE PAGE 14 FOR DETAILS

FINISH LINE!

CHARITY TEAMSRENDEZVOUS

RENDEZVOUS POINTS

RETURN ROUTE TO BAGGAGE BAYSFOR CHARITY / CORPORATE TEAMS

RED NUMBERS: (UK and overseas individual entrants)Go to Piccadilly Underground station. Exit for Lillywhites / Eros Statue. At street level look downhill (Lower Regent Street), 200M in front you willsee the red number baggage bays.

BLUE NUMBERS: (Charity & Corporate Team runners) IMPORTANT NOTICE!Please note that due to escalator works Northern Line & Bakerloo Linetrains are not stopping at Embankment from January to November 2014. If arriving by Northern Line / Bakerloo Line disembark at Charing Cross, exiton to Strand, turn right to Villiers Street and walk down to Embankment(follow the yellow signs).

Circle and District Line trains are stopping at Embankment. See Transport for London website for further details

1

2

3

4

5

67

8

1 8to

NO ACCESS TO START FROM GREEN PARK, BOMBER COMMANDMEMORIAL OR FROM THE NORTH SIDE OF PICCADILLY FROMHYDE PARK CORNER TO PICCADILLY CIRCUS. ALL RUNNERSMUST GO TO THE BAGGAGE BAYS BEFORE ACCESSING THE

START OF THE RUN. RED NUMBERS FROM PALL MALL. BLUE NUMBERS VIA THE MALL TO ST. JAMES PALACE.

RACE ROUTE 2014FINDING YOUR WAY

ROUTE TO START RED NOsROUTE TO START BLUE NOs

British 10k Prog Centre Spread 2014_Layout 1 06/06/2014 14:49 Page 2

Page 25: The British 10k London Run 2014 Programme

To the start

& Trafalgar Sq.

Blue numbers route

back to baggage bays after run

Blue numbers route

back to baggage bays after run

Pre-race enter b

aggage bay

here from Embankment

Gate

Gate

WC

Gate

Trafalgar

Square 200m

Toilets

100 yds

WHITEHALL

WHITEHALL PLACE

MARQUEE

GREAT SCOTLAND YARD SCOTLAND

PLACE

DEFRA

C H A R I T Y & C

O R P O R AT E TE A M

BA G G A G E B

AY S

1-400401-800

801-12001201-1600

1601-2000

20,000-20,40020,401-20,800

20,801-21,200

21,201-21,600

21,601-22,000

22,001-22,400

22,401-22,800

22,801-23,200

23,201-23,600

23,601-24,000

24,001-24,400

24,401-24,800

24,801-25,200

25,201-25,600

25,601-26,000

26,001-26,400

26,401-26,800

26,801-27,200

27,201-27,600

27,601-28,000

28,001-28,400

28,401-28,800

28,801-29,200

29,201-29,600

29,601-30,000

30,000-30,500

?HELP

DESK

MARQUEE

POST RACE ONCE YOU ENTER THE BAGGAGE BAYS YOU MUST EXIT VIA EMBANKMENTNEAREST LONDON MAINLINE

AND UNDERGROUND STATIONSThe nearest London Underground stations for the blue baggage bays are:

Westminster UndergroundExit Big Ben, turn right on Bridge Street, turn right into Parliament Streetand walk along Whitehall (towards Trafalgar Square) keeping to the righthand side of the road. Turn right into Whitehall Place.

Embankment Underground - See announcement above

WCs are located in Whitehall Gardens - only race entrants are permittedto use them - entry will be controlled with access by race number.

Charing Cross Underground / mainline station - See announcement above

See centre spread map for more details.

THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014PAGE 18 PAGE 19PAGE 24

CHARING CROSS

BLUE NUMBERSBEFORE THE RACE: BAGGAGE BAYS WHITEHALL PLACE SW1A 2EJIMPORTANT ANNOUNCEMENT: Embankment Underground station:Due to escalator refurbishment Northern Line and Bakerloo Line trains willnot be stopping at Embankment through to November 2014. If using theselines disembark at Charing Cross Underground station and exit on to theStrand following yellow signs to Villiers Street / Embankment then British10k signs to the blue baggage bays. Circle and Central Line trains will bestopping at Embankment.

Even if you don’t have a bag to deposit, you must go to the baggage bays inWhitehall Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner because the entire area isfenced off. You must go to the baggage bays first of all even if you do nothave a kit bag to deposit.

The baggage bays are arranged in numerical order, you can only place yourkit bag in the bay that matches your race number.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

BLUE NUMBERS - GETTING TOTHE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Whitehall Place. The start

area will be secured with 8ft high fencing

with no access to runners. And both Green

Park and Hyde Park Underground stations

will be closed.

Stewards will direct you from each baggage

bay to the start area. Entry to the pre-start

holding area will be on a first come first

served basis.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag follow the signs and stewards

instructions to the start.

LOST YOUR NUMBER?If you lose your number you can collect a

replacement number on Saturday from the

Help Desk in Waterloo Pace from 9am to

4.30pm or on race morning from Whitehall

Place from 8am to 9am.

PRE-RACE: It is strongly recommended that you use only Westminster or Charing Cross Underground stations. Baggage bays

open at 8.00am and close at 9.00am. WC facilities are available in Whitehall Gardens opposite Embankment underground

station. Entry to the enclosed WC facilties is for runners only wearing race numbers. Once you have deposited your kit bag in

the correct bay matching your race number turn to your right walking towards Whitehall where stewards will direct you to

the start.

BLUE NUMBER BAGGAGE BAYS FOR CHARITY AND CORPORATE RUNNERS ONLYWHITEHALL PLACE SW1A 2EJBAYS OPEN 8AM ALLOW 25MINS TO GET TO START DO NOT BRING EXCESSIVE VALUABLES TO THE BAGGAGE BAYS

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only be accessedas directed from the baggage bays. From 9.00am until the race startat 9.35am there will be recorded and live entertainment.

AT THE START

THESE BAGGAGE BAYS IN WHITEHALLPLACE ARE FOR BLUE NUMBERS ONLYPost race: once you cross the finish line runnerswith blue numbers will be directed by stewardsto turn right into Whitehall Place to collect theirfinishers’ medal and kit bag. Once collected exitto your left back towards Embankment.

If meeting friends and family post race makesure you make prior arrangements to do soaway from the congested baggage areas.

See page 28 for recommended meeting points.

PALL MALL

ATHENÆUM CLUB

INSTITUTE OF DIRECTORS

LOWER REGENT STREET

CARLTON HOUSE TERRACE

STATUE

DUKE OF YORKSTATUE

BA

GG

AG

E

BA

YS

BA

GG

AG

E

BA

YS

GO

LD

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NT

EE

D

EN

TR

YG

OL

D

GU

AR

AN

TE

ED

E

NT

RYB

AL

LO

T

EN

TR

Y

WC WC WC

Race Route

To the start To the start

Trafalgar Square 200m

Picc

adill

y Ci

rcus

tu

be s

tatio

n 15

0m

WC

3,001-3,400

3,401-3,800

3,801-4,200

4,201-4,600

4,601-5,000

5,001-5,400

5,401-5,800

5,801-6,200

6,201-6,600

6,601-7,000

7,001-7,400

12,201-12,600

11,801-12,200

11,401-11,800

11,001-11,400

10,601-11,000

10,201-10,600

9,801-10,200

9,401-9,800

9,001-9,400

8,601-9,000

8,201-8,600

7,801-8,200

7,401-7,800

12,601-13,000

13,001-13,400

13,401-13,800

13,801-14,200

14,201-14,600

14,601-15,000

15,001-15,400

15,401-15,800

15,801-16,200

16,201-16,600

16,601-17,000

17,001-17,400

17,401-17,800

17,801-18,000

R18,501-R19,000

R18,001-R18,500

Piccadilly Circus is the nearest underground station to the red baggage bays. Exit for Lillywhites Sports Store. At street levelwith Lillywhites on the left look down Lower Regent Street and the baggage bays will be 200m in front of you. Otherunderground stations are Leicester Square and Charing Cross but these are further away, see centre spread map for details.Once you have finished the British 10k London Run keep moving forward towards Trafalgar Square where you will bedirected back to Waterloo Place, which is just 700 metres from the finish. If you are planning to meet up with friends andfamily post race, do so away from the finish and baggage bays area - Trafalgar Square or Piccadilly Circus for instance.

RED NUMBER BAGGAGE BAYS FOR INDIVIDUAL RUNNERSWATERLOO PLACE SW1Y 5ER. OPENS 8AM AND CLOSES AT 9AM. ALLOW 20MINS TO GET TO STARTNEW BALANCE TRADE STAND WILL BE OPEN FOR PURCHASE OF NEW BALANCE GOODS FROM 10AM POST RACE

NEAREST LONDON MAINLINE AND UNDERGROUND STATIONSThe nearest London underground stations for the baggage bays are:

Piccadilly Circus UndergroundExit station for Lillywhites look downhill (Lower Regent Street) and followthe road and you will see the baggage bays in front of you.

Leicester Square UndergroundFrom the station turn right towards Charing Cross Road. Turn right onCharing Cross Road and continue to Trafalgar Square. On enteringTrafalgar Square bear right and traverse the square aiming for thediagonally opposite corner and the Canadian Embassy.From here bear right onto Cockspur Street, continue along Cockspur Streetand on to Pall Mall. The baggage bays are located on the left.

Charing Cross mainline stationIs the nearest mainline station. Turn left on The Strand and continue aheadthrough Trafalgar Square to Cockspur Street. Continue along Cockspur Streetand into Pall Mall. The baggage bays are located on the left.

See map for more details.

CHARING CROSS

RED NUMBERSBEFORE THE RACE: BAGGAGE BAYS WATERLOO PLACE SW1Y 5ER

Even if you don’t have a bag to deposit, you must go to the baggage bays inWaterloo Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner. There’s no direct accessfor runners - the entire area is fenced off.

The baggage bays are arranged in numerical order. Find the appropriate bayfor your unique race number. You can only deposit your bag in the correctbay.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

When you return to your baggage bay post race you will be able to collectyour kit bag and finisher’s medal.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

RED NUMBERS - GETTING TO THE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Waterloo Place. The start

area will be secured with 8ft high fencing

with no access to runners. Green Park and

Hyde Park Underground stations will be

closed.

Under no circumstances whatsoever

should any runner attempt to access the

start via Green Park / Bomber Command

Memorial even if you do not intend to

leave a kit bag at the baggage bays. If you

do not have a kit bag you must still go to

the baggage bays to access the start.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag walk towards the 150-foot tall

Duke of York statue and walk down the

steps to The Mall. Stewards will direct you

to the start from here.

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only beaccessed as directed from the baggage bays. From 9.00am until therace start at 9.35am there will be recorded and live entertainment.

AT THE START

THE BRITISH 10K LONDON 2014PAGE 25

Blue replacement numbers with chip timingdevice and bag tag will be given out from thehelp desk on race morning from 8am-9am.You must bring proof of entry with you ifcollecting a replacement number.

If you lose your racenumber you can collect areplacement number withchip timing device andbag tag from the helpdesk in Waterloo Place onSaturday 12th Julybetween 9.30am and4.30pm. Or on Sundaymorning between 8amand 9am. You must bringproof of entry with you byway of Netbanx referencenumber.

Finishers medals will behanded out at thebaggage bays when youcollect your bag.

British 10k Prog Centre Spread 2014_Layout 1 17/03/2014 13:08 Page 1

THE BRITISH 10K LONDON 2014 PAGE 24

Page 26: The British 10k London Run 2014 Programme

To the start

& Trafalgar Sq.

Blue numbers route

back to baggage bays after run

Blue numbers route

back to baggage bays after run

Pre-race enter b

aggage bay

here from Embankment

Gate

Gate

WC

Gate

Trafalgar

Square 200m

Toilets

100 yds

WHITEHALL

WHITEHALL PLACE

MARQUEE

GREAT SCOTLAND YARD SCOTLAND

PLACE

DEFRA

C H A R I T Y & C

O R P O R AT E TE A M

BA G G A G E B

AY S

1-400401-800

801-12001201-1600

1601-2000

20,000-20,40020,401-20,800

20,801-21,200

21,201-21,600

21,601-22,000

22,001-22,400

22,401-22,800

22,801-23,200

23,201-23,600

23,601-24,000

24,001-24,400

24,401-24,800

24,801-25,200

25,201-25,600

25,601-26,000

26,001-26,400

26,401-26,800

26,801-27,200

27,201-27,600

27,601-28,000

28,001-28,400

28,401-28,800

28,801-29,200

29,201-29,600

29,601-30,000

30,000-30,500

?HELP

DESK

MARQUEE

POST RACE ONCE YOU ENTER THE BAGGAGE BAYS YOU MUST EXIT VIA EMBANKMENTNEAREST LONDON MAINLINE

AND UNDERGROUND STATIONSThe nearest London Underground stations for the blue baggage bays are:

Westminster UndergroundExit Big Ben, turn right on Bridge Street, turn right into Parliament Streetand walk along Whitehall (towards Trafalgar Square) keeping to the righthand side of the road. Turn right into Whitehall Place.

Embankment Underground - See announcement above

WCs are located in Whitehall Gardens - only race entrants are permittedto use them - entry will be controlled with access by race number.

Charing Cross Underground / mainline station - See announcement above

See centre spread map for more details.

THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014 THE BRITISH 10K LONDON 2014PAGE 18 PAGE 19PAGE 24

CHARING CROSS

BLUE NUMBERSBEFORE THE RACE: BAGGAGE BAYS WHITEHALL PLACE SW1A 2EJIMPORTANT ANNOUNCEMENT: Embankment Underground station:Due to escalator refurbishment Northern Line and Bakerloo Line trains willnot be stopping at Embankment through to November 2014. If using theselines disembark at Charing Cross Underground station and exit on to theStrand following yellow signs to Villiers Street / Embankment then British10k signs to the blue baggage bays. Circle and Central Line trains will bestopping at Embankment.

Even if you don’t have a bag to deposit, you must go to the baggage bays inWhitehall Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner because the entire area isfenced off. You must go to the baggage bays first of all even if you do nothave a kit bag to deposit.

The baggage bays are arranged in numerical order, you can only place yourkit bag in the bay that matches your race number.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

BLUE NUMBERS - GETTING TOTHE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Whitehall Place. The start

area will be secured with 8ft high fencing

with no access to runners. And both Green

Park and Hyde Park Underground stations

will be closed.

Stewards will direct you from each baggage

bay to the start area. Entry to the pre-start

holding area will be on a first come first

served basis.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag follow the signs and stewards

instructions to the start.

LOST YOUR NUMBER?If you lose your number you can collect a

replacement number on Saturday from the

Help Desk in Waterloo Pace from 9am to

4.30pm or on race morning from Whitehall

Place from 8am to 9am.

PRE-RACE: It is strongly recommended that you use only Westminster or Charing Cross Underground stations. Baggage bays

open at 8.00am and close at 9.00am. WC facilities are available in Whitehall Gardens opposite Embankment underground

station. Entry to the enclosed WC facilties is for runners only wearing race numbers. Once you have deposited your kit bag in

the correct bay matching your race number turn to your right walking towards Whitehall where stewards will direct you to

the start.

BLUE NUMBER BAGGAGE BAYS FOR CHARITY AND CORPORATE RUNNERS ONLYWHITEHALL PLACE SW1A 2EJBAYS OPEN 8AM ALLOW 25MINS TO GET TO START DO NOT BRING EXCESSIVE VALUABLES TO THE BAGGAGE BAYS

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only be accessedas directed from the baggage bays. From 9.00am until the race startat 9.35am there will be recorded and live entertainment.

AT THE START

THESE BAGGAGE BAYS IN WHITEHALLPLACE ARE FOR BLUE NUMBERS ONLYPost race: once you cross the finish line runnerswith blue numbers will be directed by stewardsto turn right into Whitehall Place to collect theirfinishers’ medal and kit bag. Once collected exitto your left back towards Embankment.

If meeting friends and family post race makesure you make prior arrangements to do soaway from the congested baggage areas.

See page 28 for recommended meeting points.

PALL MALL

ATHENÆUM CLUB

INSTITUTE OF DIRECTORS

LOWER REGENT STREET

CARLTON HOUSE TERRACE

STATUE

DUKE OF YORKSTATUE

BA

GG

AG

E

BA

YS

BA

GG

AG

E

BA

YS

GO

LD

G

UA

RA

NT

EE

D

EN

TR

YG

OL

D

GU

AR

AN

TE

ED

E

NT

RYB

AL

LO

T

EN

TR

Y

WC WC WC

Race Route

To the start To the start

Trafalgar Square 200m

Picc

adill

y Ci

rcus

tu

be s

tatio

n 15

0m

WC

3,001-3,400

3,401-3,800

3,801-4,200

4,201-4,600

4,601-5,000

5,001-5,400

5,401-5,800

5,801-6,200

6,201-6,600

6,601-7,000

7,001-7,400

12,201-12,600

11,801-12,200

11,401-11,800

11,001-11,400

10,601-11,000

10,201-10,600

9,801-10,200

9,401-9,800

9,001-9,400

8,601-9,000

8,201-8,600

7,801-8,200

7,401-7,800

12,601-13,000

13,001-13,400

13,401-13,800

13,801-14,200

14,201-14,600

14,601-15,000

15,001-15,400

15,401-15,800

15,801-16,200

16,201-16,600

16,601-17,000

17,001-17,400

17,401-17,800

17,801-18,000

R18,501-R19,000

R18,001-R18,500

Piccadilly Circus is the nearest underground station to the red baggage bays. Exit for Lillywhites Sports Store. At street levelwith Lillywhites on the left look down Lower Regent Street and the baggage bays will be 200m in front of you. Otherunderground stations are Leicester Square and Charing Cross but these are further away, see centre spread map for details.Once you have finished the British 10k London Run keep moving forward towards Trafalgar Square where you will bedirected back to Waterloo Place, which is just 700 metres from the finish. If you are planning to meet up with friends andfamily post race, do so away from the finish and baggage bays area - Trafalgar Square or Piccadilly Circus for instance.

RED NUMBER BAGGAGE BAYS FOR INDIVIDUAL RUNNERSWATERLOO PLACE SW1Y 5ER. OPENS 8AM AND CLOSES AT 9AM. ALLOW 20MINS TO GET TO STARTNEW BALANCE TRADE STAND WILL BE OPEN FOR PURCHASE OF NEW BALANCE GOODS FROM 10AM POST RACE

NEAREST LONDON MAINLINE AND UNDERGROUND STATIONSThe nearest London underground stations for the baggage bays are:

Piccadilly Circus UndergroundExit station for Lillywhites look downhill (Lower Regent Street) and followthe road and you will see the baggage bays in front of you.

Leicester Square UndergroundFrom the station turn right towards Charing Cross Road. Turn right onCharing Cross Road and continue to Trafalgar Square. On enteringTrafalgar Square bear right and traverse the square aiming for thediagonally opposite corner and the Canadian Embassy.From here bear right onto Cockspur Street, continue along Cockspur Streetand on to Pall Mall. The baggage bays are located on the left.

Charing Cross mainline stationIs the nearest mainline station. Turn left on The Strand and continue aheadthrough Trafalgar Square to Cockspur Street. Continue along Cockspur Streetand into Pall Mall. The baggage bays are located on the left.

See map for more details.

CHARING CROSS

RED NUMBERSBEFORE THE RACE: BAGGAGE BAYS WATERLOO PLACE SW1Y 5ER

Even if you don’t have a bag to deposit, you must go to the baggage bays inWaterloo Place before the race. From here, stewards will direct you to thepre-start holding area and then on to the start.

Don’t go directly to the start at Hyde Park Corner. There’s no direct accessfor runners - the entire area is fenced off.

The baggage bays are arranged in numerical order. Find the appropriate bayfor your unique race number. You can only deposit your bag in the correctbay.

Baggage bays will open at 8.00am until 9.00am. Please allow plenty oftime to deposit your bag and get to the start which is 1.5km/25 mins away.

When you return to your baggage bay post race you will be able to collectyour kit bag and finisher’s medal.

KIT BAG TAG

Your kit bag tag can be found on the bottom of your race number. Removethis and pin to your kit bag.

RED NUMBERS - GETTING TO THE START:DO NOT go straight to the start at Hyde Park Corner or Green ParkUnderground station

You can only access the start of the race

under the guidance of stewards from the

baggage bays in Waterloo Place. The start

area will be secured with 8ft high fencing

with no access to runners. Green Park and

Hyde Park Underground stations will be

closed.

Under no circumstances whatsoever

should any runner attempt to access the

start via Green Park / Bomber Command

Memorial even if you do not intend to

leave a kit bag at the baggage bays. If you

do not have a kit bag you must still go to

the baggage bays to access the start.

GETTING FROM YOUR BAGGAGE BAYTO THE STARTThe baggage bays open at 8.00am and

close at 9.00am. Once you have deposited

your kit bag walk towards the 150-foot tall

Duke of York statue and walk down the

steps to The Mall. Stewards will direct you

to the start from here.

As the pre-race holding area is on the south side of Piccadilly, withthe north side as the race route, there are no pre-race predictedfinish time pens. This type of pre-start assembly is only possible forroad races that start in open park spaces. The pre-race holding areais operated on a first come first served basis - it can only beaccessed as directed from the baggage bays. From 9.00am until therace start at 9.35am there will be recorded and live entertainment.

AT THE START

THE BRITISH 10K LONDON 2014PAGE 25

Blue replacement numbers with chip timingdevice and bag tag will be given out from thehelp desk on race morning from 8am-9am.You must bring proof of entry with you ifcollecting a replacement number.

If you lose your racenumber you can collect areplacement number withchip timing device andbag tag from the helpdesk in Waterloo Place onSaturday 12th Julybetween 9.30am and4.30pm. Or on Sundaymorning between 8amand 9am. You must bringproof of entry with you byway of Netbanx referencenumber.

Finishers medals will behanded out at thebaggage bays when youcollect your bag.

British 10k Prog Centre Spread 2014_Layout 1 17/03/2014 13:08 Page 1

PAGE 25 THE BRITISH 10K LONDON 2014

Page 27: The British 10k London Run 2014 Programme

RUNNERS

We Need You

JOIN OUR TEAM Help raise money for cancer research

www.bci.qmul.ac.uk/charity-challenges [email protected]

Page 28: The British 10k London Run 2014 Programme

ADVERT

It’s business. But it’s personal.

www.mishcon.com

BUSINESS | DISPUTE RESOLUTION | REAL ESTATE | MISHCON PRIVATE It’s business. But it’s personal.

www.mishcon.com

BUSINESS | DISPUTE RESOLUTION | REAL ESTATE | MISHCON PRIVATE

It’s business. But it’s personal.

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BUSINESS | DISPUTE RESOLUTION | REAL ESTATE | MISHCON PRIVATE It’s business. But it’s personal.

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BUSINESS | DISPUTE RESOLUTION | REAL ESTATE | MISHCON PRIVATE

Mind v. Body

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BUSINESS | DISPUTE RESOLUTION | REAL ESTATE | MISHCON PRIVATE

As experts in dispute resolution, our advice in all three cases is “Best of British”.Mishcon de Reya. Proud supporters of the British 10k London Run.

Page 29: The British 10k London Run 2014 Programme

PRE & POST RACE MEETING POINTSRunners are strongly advised to make prior arrangements to meet up with friends and family pre/post race WELL AWAY from both the FINISH LINE & BAGGAGE BAYS.

Suggested meeting up points are local underground stations or the following areas: Piccadilly Circus, Victoria Embankment, Leicester Square and the National Gallery at Trafalgar Square. Consult a London A-Z Map if you are unfamiliar with central London.

SEE MAP - CENTRE SPREAD

There are many great pubs a short distance from the race finish - they make an ideal post race rendezvous, and often have a fascinating heritage, here are a few suggestions:

RED LIoNWhitehall, SW1A (south end)The Red Lion is a stone’s throw from Number 10. It’s been the favoured watering hole of the political elite for centuries.

WALkERS oF WHITEHALLold Scotland Yard (200m south of Trafalgar Sq.)A family owned establishment, that prides itself on service and quality, as well as the comfort of their customers.

THE CLARENCEWhitehall, SW1A (north end)Just a hundred yards from Trafalgar Square, The Clarence has an impressive location that attracts both locals and tourists alike.

TWo CHAIRMEN1 Warwick House Street Trafalgar SquarePositioned on a quiet cul-de-sac, in the very heart of London next to Trafalgar Square, The Two Chairmen offers a relaxed atmosphere away from the hustle and bustle.

THE SPoRTS CAFE80 Haymarket Westminster, SW1Y 4TELarge and conveniently situated at the lower end of Haymarket close to Trafalgar Square.

NAVIGATE YoUR WAY ARoUND LoNDoN WITH THE BRITISH 10k TRAVEL APPFree to B10K runners, this app includes offline street and tube maps, a comprehensive city guide to all the best places to visit, plus a range of handy discounts at top attractions and restaurants across the city.See page 35 for full details.

ST STEPHEN’S TAVERN10 Bridge Street, Westminster, SW1A 2JRIn the shadow of Big Ben opposite the Houses of Parliament. Owned by Hall and Woodhouse serving award-winning Dorset ales.

LoRD MooN oF THE MALL16-18, Whitehall, SW1A 2DYA Wetherspoon’s situated just after the finish on Whitehall - left hand side as you approach Trafalgar Square.

THE oLD SHADES37, Whitehall, SW1A 2BXOlde-Worlde pub - right hand side of Whitehall as you walk up from the finish area to Trafalgar Square.

THE SHERLoCk HoLMES10-11 Northumberland Street, WC2N 5DBA theme pub set up by Whitbread in 1957! Boasts bars, dining and a roof garden as well as Sherlock Holmes paraphernalia.

MEETING UP - TRY ONE OF WESTMINSTER’S MANY PUBS

Piccadilly Circus, Eros

National Gallery, St. Martins in the Fieldsboth at Trafalgar Square

Leicester Square, Parliament Square

MEETING UP - LONDONLANDMARKS NEAR THERACE ROUTE

Meet away from the finish line as the whole finish

area is extremely crowded

THE BRITISH 10K LONDON 2014 PAGE 28

Page 30: The British 10k London Run 2014 Programme
Page 31: The British 10k London Run 2014 Programme
Page 32: The British 10k London Run 2014 Programme

BRITISH 10K RUNSUNDAY 13th JULY 2014Join Team Trees4Life and help support LIFE by

To join Team Trees4Life simply: Visit: Email: [email protected] © 2013 Trees4Life Campaign Ltd registered charity in England and Wales No: 1147764

facebook.com/Trees4LifeCampaign

@trees4life_

Minimum sponsorship: £250

Be part of the global campaign to plant and preserve trees for a sustainable

Page 33: The British 10k London Run 2014 Programme

BRITISH 10K RUNSUNDAY 13th JULY 2014Join Team Trees4Life and help support LIFE by

To join Team Trees4Life simply: Visit: Email: [email protected] © 2013 Trees4Life Campaign Ltd registered charity in England and Wales No: 1147764

facebook.com/Trees4LifeCampaign

@trees4life_

Minimum sponsorship: £250

Be part of the global campaign to plant and preserve trees for a sustainable

YOU WON’T STOP UNTIL YOU REACH THE FINISH LINE.

WE WON’T STOP CHEERING YOU EVERY STEP OF THE WAY.

LET’S NOT STOP GOING FURTHER TO SAVE CHILDREN’S LIVES.

good luck

Registered charity England and Wales (213890) Scotland (SC039570)

Photo: Jamie Baker/Save the C

hildren

NOT CHOSEN A CHARITY YET? THERE’S STILL TImE TO RUN FOR SavE ThE ChiLdrEN.

join our team. Call us on 020 7012 6400 or email [email protected]

Looking for your next challenge?

Join us for the Royal Parks Foundation Half marathon on Sunday 12 October 2014

Get your place today: savethechildren.org.uk/royal-parks

Page 34: The British 10k London Run 2014 Programme

LINKING THE PAST TO THE PRESENT - ALL BRITISH 10K RUNNERS WILL PASS THE ICONIC CENOTAPH ON WHITEHALLThe Cenotaph was designed by Sir Edwin Lutyens and was originally a wood-and-plaster structure. It was one of a number of temporary structures erected for the London Victory Parade. For some time after the parade, the base of the memorial was covered with flowers and wreaths by members of the public. Pressure then mounted to retain it, and an announcement was made on 23 October 1919 that a permanent Portland stone version would replace it and would be a replica exact in every detail.

The Cenotaph is undecorated apart from a carved wreath on each end and a smaller carved wreath on top. The words “The Glorious Dead” are inscribed below the wreaths on each end. Above the wreaths are inscribed the dates of the First World War in Roman numerals (1914 - MCMXIV; and 1919 - MCMXIX).

The Cenotaph was unveiled by King George V in November 1920 by way of two giant Union Flags draped each side. The picture on the right shows the unveiling

of the Cenotaph. On the north side of the Cenotaph is the body of the unknown warrior which was taken from Flanders en route to be buried at the west nave entrance of Westminster Abbey.

The Cenotaph was designed to commemorate the British Empire military dead of the First World War, but this was later extended to include those that died in the Second World War. The dates of the Second World War were added in Roman numerals on the sides of the memorial (1939—MCMXXXIX; and 1945—MCMXLV) The memorial was unveiled for a second time on Sunday 10 November 1946 by King George VI. It is now also used to remember the dead of later wars in which British servicemen and servicewomen have fought. The Cenotaph was designated a Grade I listed building on 5 February 1970.

The British 10k London Run course passes Westminster Abbey before finishing on Whitehall at Royal Horse Guards Arch with all runners poignantly passing the Cenotaph.

British 10k runners passing the Cenotaph

Unveiled of The Cenotaph by King George V on Whitehall © Copyright Imperial War Museum

The Western Front Association was founded to remember the First World War of 1914-18.

This was a conflict that was not just about soldiers, sailors and airmen: it touched every man, woman and child in the United Kingdom. The scale of the casualties were greater than in any war Britain had fought before, and actually greater than those of the Second World War. The British Empire suffered 3,261,000 casualties, of which 947,000 were killed – nearly one million. On the Western Front in France and Belgium, the losses of the British forces totalled 2,700,000, including 678,000 fatalities. Everyone in Britain would have had a friend or family member who was killed or wounded, or known someone in that position. Yet the people of 1914-18 mostly believed it was worth it: the threat to the security of Britain, and their way of life was seen as so great that German aggression had to be resisted. Britain mobilised its entire population to fight a ‘total war’, and in a democracy this

can only work if the people consent. At the end of the war, the vast majority of the people of Britain were still firmly behind the war effort. The Germans had appeared to be winning as late as the summer of 1918, and the victory in November 1918 came as a merciful deliverance.

The scars on individuals in Britain was traumatic: women were widowed, parents bereaved, children orphaned. Many children only knew of their fathers from photographs and from visits to the local war memorial to look at his name carved in stone. We are still feeling the effects of that war 100 years later. In the year of the Centenary of the First World War, it is important for us to remember and honour the sacrifice of the generation of 1914-18: the men who did not come back, or were wounded in body or mind; the families that were bereaved. But we should not look upon them simply as victims. They were victors, and it is appropriate to celebrate, in a non-triumphalist way, the achievement of the

British people in overcoming aggression. The links between the way we remember the First World War and the way we think about casualties of modern wars are many and obvious. While the last of the veterans of the 1914-18 War has gone, those of Afghanistan, Iraq and other campaigns are still very much with us. True remembrance is not merely thinking about those who gave their lives or health, but an active commitment to help those in need.

2014: A TIME TO REMEMBER AND HONOUR THE SACRIFICE OF THE GENERATION OF 1914-18

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SportsAd-OfficialCharity_297x210_CRUK 13/01/2014 12:34 Page 1

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BRITISH 10K LONDON

NAVIGATE YOUR WAY AROUND LONDON WITH THE BRITISH 10K TRAVEL APPFree to B10K runners, this app includes offline street and tube maps, a

comprehensive city guide to all the best places to visit, plus a range of handy discounts at top attractions and restaurants across the city.

B10K runners will be able to access the app for FREE with the unique code included in your race pack.

Available from July 2014. Normal price is £9.99.

TRAVEL GUIDE APP

App Store Google Play

Page 37: The British 10k London Run 2014 Programme

BRITISH 10K LONDON

NAVIGATE YOUR WAY AROUND LONDON WITH THE BRITISH 10K TRAVEL APPFree to B10K runners, this app includes offline street and tube maps, a

comprehensive city guide to all the best places to visit, plus a range of handy discounts at top attractions and restaurants across the city.

B10K runners will be able to access the app for FREE with the unique code included in your race pack.

Available from July 2014. Normal price is £9.99.

TRAVEL GUIDE APP

Page 38: The British 10k London Run 2014 Programme

Be our

goldmedallist

Use your place in the British 10k to be a hero for all the children we treat at Great Ormond Street Hospital. What next?How about an autumn half marathon? We have places in:Great North Run, Newcastle – 7 SeptemberRun to the Beat, London – 14 SeptemberRoyal Parks Foundation Half, London – 12 October

Visit www.gosh.org/runEmail [email protected]

Good luck and thank you

to all our runners. Your

support really does make

a huge difference.

– 12 October

Sign up today!

Great Ormond Street Hospital Children’s Charity. Registered charity no. 235825

13_10_challenges_British 10k_Ad.indd 1 04/11/2013 16:09

Page 39: The British 10k London Run 2014 Programme

Run for Young Epilepsy!

Young Epilepsy is the operating name of The National Centre for Young People with Epilepsy. Registered Charity No. 311877 (England and Wales). © Young Epilepsy 2013

Check out our Facebook page: facebook.com/youngepilepsy

Follow our tweets: twitter.com/youngepilepsy

Visit youngepilepsy.org.uk/british-10k to find out more

12 year old Jack has intractable

epilepsy and he can have more

than 60 seizures a day. When he

arrived at Young Epilepsy, he was

withdrawn, spent most of his time in a

wheelchair and was fed through a tube into his

stomach. A year on, Jack has developed the

confidence and strength to talk, feed himself,

walk and hopefully one day he’ll be cheered

over the finish line like you!

British 10K London Run Sunday 13 July 2014

“ Every day he is learning something new.

Although I realise his seizures will never

stop, I know he has the best chance at life

with Young Epilepsy”.

Alison – Jack’s Mum

Join team Young Epilepsy and help children like Jack

To sign up or find out more please contact Paul on 01342 831245 or email [email protected]

YE - A4 London run advert v5.indd 1 06/12/2013 12:24

Page 40: The British 10k London Run 2014 Programme

WE’D LIKE TO THANK ALL OUR RUNNERS FOR JOINING US

We’re so grateful you’re helping to beat cancer sooner.

If you have your own place and haven’t chosen to fundraise for

a charity, it’s not too late. We’re the only ones fighting over 200

cancers. We rely on every one of you to help bring forward the

day when all cancers are cured.

Every runner, against every cancer. We’d love to have you

on our team.

Call: 0871 641 2403*Visit: cruk.org/british-10k-london-run-event

THANK YOU

Cancer Research UK is a registered charity in England and Wales (1089464),Scotland (SC041666) and the Isle of Man (1103).*Calls cost 8p per minute plus network extras

CRUK 2013-British 10K Amends Ad-HI_Layout-1 13/11/2013 17:31 Page 1

Page 41: The British 10k London Run 2014 Programme

British 10K London Run Sunday 13 July 2014

To enter contact the cystic fibrosis trustcysticfibrosis.org.uk/l10k [email protected] 373 1100

© Cystic Fibrosis Trust 2013. Registered as a charity in England and Wales (1079049) and in Scotland (SC040196). A company limited by guarantee, registered in England and Wales number 3880213. Registered office: 11 London Road, Bromley, Kent BR1 1BY.

cysticfibrosis.org.uk/l10k

Best of luck to all our runners.Not part of a team? Use your place and join Team CF.

EV56 - British 10k Ad.indd 1 11/14/2013 5:23:51 PM

Page 42: The British 10k London Run 2014 Programme

*Calls cost 8p per minute plus network extras. © Cancer Research UK 2013MAKE BOBBY PROUD is a registered trademark of Cancer Research UKCancer Research UK is a registered charity in England and Wales (1089464),Scotland (SC041666) and the Isle of Man (1103).

HELP TACKLE BOWEL CANCERThanks to research, more people are surviving than ever before. But we can’t stop there.

With your help, we can beat bowel cancer sooner. It’s not too late to join our team.

Join the Bobby Moore Fund team by requesting a sponsorship pack today.

Visit www.bobbymoorefund.org/runningCall 0871 641 2235*

CRUK 2013-British 10K Ad-HI_Layout-1 13/11/2013 17:30 Page 1

Page 43: The British 10k London Run 2014 Programme

*Calls cost 8p per minute plus network extras. © Cancer Research UK 2013MAKE BOBBY PROUD is a registered trademark of Cancer Research UKCancer Research UK is a registered charity in England and Wales (1089464),Scotland (SC041666) and the Isle of Man (1103).

HELP TACKLE BOWEL CANCERThanks to research, more people are surviving than ever before. But we can’t stop there.

With your help, we can beat bowel cancer sooner. It’s not too late to join our team.

Join the Bobby Moore Fund team by requesting a sponsorship pack today.

Visit www.bobbymoorefund.org/runningCall 0871 641 2235*

CRUK 2013-British 10K Ad-HI_Layout-1 13/11/2013 17:30 Page 1

whO makes yOu gO the extra mile?

British 10K 13 July 2014

Run with Team Macmillan and you’ll have an unforgettable experience with the highest level of support, including the loudest cheer points in London.

By joining us in the British 10K you’re helping us reach even more people affected by cancer. No one should face cancer alone and together with your support no one will.

Join Team Macmillan today. Let’s go the extra mile together.

‘If you see a green vest you know that you’re going to be alright!’ Alana Osgood, Team Macmillan runner

Ready to make a real difference and join Team Macmillan?

Simply visit macmillan.org.uk/running email [email protected] or call 0207 091 2393

Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604).

493278 British 10k 2014 A4.indd 1 05/11/2013 13:48

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10:00 P.M. London, UKThe sun is down, but the day isn’t done. So go get your run in. This is 10k training.THIS IS RUNNOVATION.

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