the brand called you
DESCRIPTION
TRANSCRIPT
![Page 1: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/1.jpg)
Brand Me!
![Page 2: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/2.jpg)
1 Why
2 Standing out!
3 Framework
![Page 3: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/3.jpg)
Building the Case
![Page 4: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/4.jpg)
![Page 5: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/5.jpg)
![Page 6: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/6.jpg)
![Page 7: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/7.jpg)
![Page 8: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/8.jpg)
![Page 9: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/9.jpg)
Corporate Brands: the 1 big thing..
![Page 10: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/10.jpg)
Brands.. create emotional connections & affiliations
build trust
make you look at the big picture
often ignoring the shortfalls
while magnifying the strengths
![Page 11: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/11.jpg)
Personal Brands: the 1 big thing
![Page 12: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/12.jpg)
People Brands also.. create emotional connections & affiliations
build trust
make you look at the big picture, the 1 thing
often ignoring their shortfalls
while magnifying their strengths
![Page 13: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/13.jpg)
In the organisation context:
CORPORATE:
customer attention
repeat buys
charge premium
loyalty
followership
community
new markets
Personal Brand builds:
presence
credibility
greater perception value
trust. confidence engagement
personal power, go2guy
new opportunities find U
![Page 14: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/14.jpg)
What is the 1 big thingthat you are best known for
in your organisation?
![Page 15: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/15.jpg)
On Being RemarkableDo something worth talking about!
![Page 16: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/16.jpg)
![Page 17: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/17.jpg)
AVERAGE IS BORING!
![Page 18: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/18.jpg)
!?
![Page 19: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/19.jpg)
![Page 20: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/20.jpg)
![Page 21: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/21.jpg)
![Page 22: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/22.jpg)
![Page 23: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/23.jpg)
![Page 24: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/24.jpg)
![Page 25: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/25.jpg)
![Page 26: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/26.jpg)
![Page 27: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/27.jpg)
![Page 28: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/28.jpg)
![Page 29: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/29.jpg)
![Page 30: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/30.jpg)
A Framework:
![Page 31: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/31.jpg)
My Brand
S W O T
Hmm..
Reflect
Reflect
Reflect
![Page 32: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/32.jpg)
![Page 33: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/33.jpg)
![Page 34: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/34.jpg)
What are your blindspots?
![Page 35: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/35.jpg)
What are the areas, competencies that you
think others would rate you lower than you
would rate yourself?
(In the areas that are critical to your brand success)
![Page 36: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/36.jpg)
![Page 37: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/37.jpg)
Step 1: The Person I think I am
• What I like
• What ticks me off
• What makes me tick
• My life events that have shaped me,
turning points
• Work experiences that have impacted my
perspective
• Manager experiences that have impacted
me positively or negatively
• How do I see myself
![Page 38: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/38.jpg)
Step 2: People see me as…
If I was to go now and talk to some of your
colleagues in your absences what would
they say about you?
• What do you think people see you as
• What do you think people would say
your strengths are
• What would people say your
weaknesses are
• How do people see you operate under
pressure
![Page 39: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/39.jpg)
Step 3: Personal Development Goals
What do you think your development goals
are? Your 1 big thing?
• Areas I need to improve on
• What strengths to leverage more on
• What are key actions that will help me
achieve me get where I want to
![Page 40: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/40.jpg)
Step 4: Person I want to become
• Where do I see myself
• What can other expect from you (what is
the consistent brand experience that
other can expect form you) e.g.
• I will be a innovator
• I turn around businesses
• Industry, subject expertise
• I simplify processes for customers
• Great client experiences
![Page 41: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/41.jpg)
Step 5: What is important to you
• My point of view!
• Influences and core values
• Belief about value and proposition to the
organization
• What do you expect form others – what
behaviors would you like others to
display when working with you e.g.
• I want people to contribute to my
business plan
• I want people to respect my time
• Active engagement
![Page 42: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/42.jpg)
Step 6: Your Brand
• What are the key characteristics of your
brand that embody you or describe you
e.g.
• known for operation excellence, turning
around businesses, innovating …
• Your legacy what do you want to be
known for
• Defining each of the characteristics in
more detail
![Page 43: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/43.jpg)
Step 7: Build your action plan
myBrandcharacteristics
Action Plan: My BIG bold bets
![Page 44: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/44.jpg)
![Page 45: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/45.jpg)
My Legacy
![Page 46: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/46.jpg)
![Page 47: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/47.jpg)
![Page 48: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/48.jpg)
Patanjali’s thoughts on the creative potential of human
consciousness.
‘When you are inspired by some great purpose, some
extraordinary project, all your thoughts break their
boundaries. Your mind transcends limitations, your
consciousness expands in every direction, and you find
yourself in a new, great and wonderful world. Dormant
forces, faculties and talents come alive, and you discover
yourself to be a greater person by far than you dreamed
yourself to be.”
![Page 49: The Brand Called You](https://reader033.vdocuments.site/reader033/viewer/2022051412/54b8dec84a795950148b4618/html5/thumbnails/49.jpg)
Vish Sanghaniwww.vishonline.com
Go be Remarkable!Thank You