a brand called you - australian chamber of commerce key note
Post on 13-Sep-2014
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![Page 1: A Brand Called You - Australian Chamber of Commerce Key Note](https://reader036.vdocuments.site/reader036/viewer/2022062613/5414c2e68d7f72486c8b46c5/html5/thumbnails/1.jpg)
YOUA Brand called
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Morr
y
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Where would we be
without personal brands?
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The NewsHuey Lewis
and
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The Heart Breakers
Tom Pettyand
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The Bad Seeds
Nick Caveand
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External&
Internal Branding
![Page 8: A Brand Called You - Australian Chamber of Commerce Key Note](https://reader036.vdocuments.site/reader036/viewer/2022062613/5414c2e68d7f72486c8b46c5/html5/thumbnails/8.jpg)
External
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70%
about
“…critical to maintain a professional online brand”
35,280
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Kaiser Quo
Social Media
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Jeremy Goldkorn
Chinese Society
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Richard Brubaker
CSR
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Tom Doctoroff
Marketing
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Larry Wang
Recruitment
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Eric Schmidt
Entrepreneurs
hip
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JasmineChen
Jazz
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Yue-SaiKan
Beauty
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External&
Internal Branding
![Page 19: A Brand Called You - Australian Chamber of Commerce Key Note](https://reader036.vdocuments.site/reader036/viewer/2022062613/5414c2e68d7f72486c8b46c5/html5/thumbnails/19.jpg)
Internal
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81%
about
“… believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment…”
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82%
about
“… more likely or much more likely to trust a company whose CEO and top execs use social media…”
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78%
about
“… more would prefer to work for a company whose leadership is active on social media…”
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Bad
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Invisible to the world
Healthy personal brand
Narcissistic Personality
Disorder
W@nker
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YOUA Brand called
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Morr
y