Sample SueBACKGROUND:• PR practitioner and social media

manager • Worked as intern and then became a

full-time staff member at the company.• Degrees in public relations and

marketing from the University of Florida. Passionate about nature and animals.

DEMOGRAPHICS:• Female • 18-30• Dual HH income of 150,000• SuburbanIDENTIFIERS:• Tredny• Level-headed• Kind-hearted and genuine

Sample SueGOALS:• Achieve a high level of customer

satisfaction while keeping her employees happy.

• Push the brand to be better.CHALLENGES:• Keeping all customers/clients happy• Keeping up with competitor company

competition.HOW WE HELP:• Treat everyone with a smile on their

face and a willingness to go above and beyond.

• Work as a team to help each other succeed.

Sample SueREAL QUOTES:• “I love working with clients, but

sometimes it can get tricky.”• “Other team members help me

a lot. I enjoy the team environment.”

• “Some of the new policies are not beneficial to clients.”

COMMON OBJECTIONS:• Keeping up with the latest

software can be a challenge• Getting employees to adapt to

change is difficult.• Clients dislike new company

policies.

Sample SueMARKETING MESSAGING:• Using public relations

techniques to distribute marketing messages.

ELEVATOR PITCH:• We give dedicated

employees who wish to make a difference in this world the opportunities to succeed. We want our employees to gain skills and spread their strengths to others.

Social Media

Twitter@SampleSue – My brand has been given the skills to expand because of my employees.

@SampleSue – Social media strategy is key in my role. Never underestimate the power of a good tweet.

FacebookSample Sue – Have you seen this video? Our company reached out to The Human Society and we partnered with them for National Cat day. Check it out!