Presentation title Slide 1 15/04/2023 10:13 AM

Me

Leonard Cheshire Disability

- Work for a world where everyone is equally valued

- Provide care and enabling services, eg employment

- Campaign

in the UK and in 54 other countries

But today I’m talking about…

[

Insight

Knew- People weren’t connecting with nature- FoE not always differentiated from

Greenpeace (even though v different)- Genuine problem for bees- Needed language that people could

understand- ‘The Bee Minister’

What is it?

Genuinely integrated policy, activism, communications and fundraising campaign

Targets on:- Media coverage – national, regional, lifestyle - Petition & campaign action numbers - Local group activities & events - MPs signing statement- Other allies- Income raised

What did they do?

Policy research & press release

Petition

But also…

Events

Events

Direct response ads

What was good about it? • Achievements:

– Reach– 100 000 actions– Income – Plan

• Genuinely integrated message & tangible– Impact on range of audiences

• Repositioned Friends of the Earth• Focus on 1 thing across all activity • Long-term and short-term • Honesty

Visit the CharityComms website to view slides from our past

events, see what events we have coming up and to check out what

else we do. 

www.charitycomms.org.uk

#commscampaigns