#FindMikeby

Johnny Benjamin & Rethink Mental Illness

Brie Rogers Lowery

Country Director, UK

Change.org

@brie_rl

© Rethink Mental IllnessImage: @ollyog

#foundmike

Photo ©VivaLaZoom

1. Personal story = engaging audience

2. Kept it simple: Who will find Mike?

3. Person first, brand second

© Rethink Mental Illness

Read more:• http://www.rethink.org/get-involved/campaigns/fin

ding-mike-synopsis

• http://www.charitycomms.org.uk/articles/finding-mike

• Full film of the story: https://www.youtube.com/watch?v=Ac7MKsj8sWM

If you have been affected by any of the issues shown here please contact the Samaritans:

http://www.samaritans.org/

Visit the CharityComms website to view slides from our past

events, see what events we have coming up and to check out what

else we do. 

www.charitycomms.org.uk

#commscampaigns