Out of Home works for Government campaigns

Out of Home is the preferred comms channel for many government initiatives

£5.2m

EE

£4.1m £1.7m £1.2m£800k

£650k £610k £600k £550k £530k

Source: YouGov survey of 1,692 respondents, May 2011

Public sector campaigns get noticed on Out of Home

Adults Male Female 18-24 25-34 35-44 ABC1 London0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

34% 34% 33%

43%

35%33% 34%

37%

“Which of the following have you seen advertised recently using outdoor advertising – Public sector messages (e.g. paying taxes, road safety, not drinking and driving)?”

Health campaigns get noticed on Out of Home

Adults Male Female 18-24 25-34 35-44 ABC1 London0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

28%

24%

31%

41%

29%

22%

27%

35%

“Which of the following have you seen advertised recently using outdoor advertising – health matters (e.g. flu jabs, stopping smoking, eating 5 a day etc)?”

Source: YouGov survey of 1,692 respondents, May 2011