the basics of search engine friendly design & development
DESCRIPTION
Search engine is helpful for every person today. Search engine optimization helps us to get the website which is most relevant to the search term. To get your website listed in search engine, most of the contents should be in HTML text format. The content also should be in a visible format to all type of browser. The link to the search engine should be structured, i.e. user should get direct access to the content searched for without further navigating through the website. We use keyword to search through the website, search engine makes the indices of the pages and the keyword in those pages, when searched for direct the user to the WebPages with those keyword content. Search engine doesn’t keep every data in single database, instead stores in different small database, so that it can be retrieved very easily. Keyword has a key role in finding the webpage. Search engine measures the relevance of the keyword and optimizes the content of the page. While designing the content of the website the designer should keep in mind that they should not use irrelevant words as the content, this may mislead the user’s search. The title of the page the content should be very accurate so that it makes the indenting easy. While listing the relevant pages search engine also displays the URL of the page, this impacts the search of the keyword. The content of every website should be unique, so that user who searches the content gets variety of information from each site. This all will make mark and increase the ranking of the page.TRANSCRIPT
The basics of search engine friendly design & development
Indexable content
•The most important content should be in HTML text format. •Avoid images, flash files, java applets & other non text contents
Crawlable link structures
• A crawlable link structure - one that lets their spiders browse the pathways of a website - is vital in order to find all of the pages on a website.
Keyword usage &Targeting
• Keywords are fundamental to the search process.
Keyword Domination
Keywords dominate our search intent and interaction with the engines.
Title tags
• The title element of a page is meant to be an accurate.
• Title tags are such an important part of search engine optimization.
Url Structures
• URLs, the web address for a particular document.
• URLs are also used in ranking documents
URL Construction Guidelines
• Employ Empathy• Shorter is better• Keyword use is important (but overuse is
dangerous)• Go static• Use hyphens to separate words
• Canonicalization happens when two or more duplicate versions of a webpage appear on different URLs
• Duplicate content is one of the most vexing and troublesome problems any website can face.
Canonical and duplicate versions of content
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