The basics of search engine friendly design & development

Indexable content

•The most important content should be in HTML text format. •Avoid images, flash files, java applets & other non text contents

Crawlable link structures

• A crawlable link structure - one that lets their spiders browse the pathways of a website - is vital in order to find all of the pages on a website.

Keyword usage &Targeting

• Keywords are fundamental to the search process.

Keyword Domination

Keywords dominate our search intent and interaction with the engines.

Title tags

• The title element of a page is meant to be an accurate.

• Title tags are such an important part of search engine optimization.

Url Structures

• URLs, the web address for a particular document.

• URLs are also used in ranking documents

URL Construction Guidelines

• Employ Empathy• Shorter is better• Keyword use is important (but overuse is

dangerous)• Go static• Use hyphens to separate words

• Canonicalization happens when two or more duplicate versions of a webpage appear on different URLs

• Duplicate content is one of the most vexing and troublesome problems any website can face. 

Canonical and duplicate versions of content

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