TECH TALENT SOUTH:BUILDING SEARCH ENGINE FRIENDLY

WEBSITES

• Director of Account Management, Search Influence

• 5+ Years at SI• LSU Marketing graduate• From New Orleans, LA

PAULA KELLERABOUT ME

UN

DERS

TAN

DIN

G TH

E SE

ARCH

RES

ULT

SPAID

Search Results

LOCAL Search Results

ORGANIC Search Results

ORGANIC Search Results

WHY IS SEO IMPORTANT?

#1

DON’T HIDE FROM THEROBOTS

@searchinfluence@searchinfluence

GOOD ROBOTS.TXT FILE

#2

SETUP XML + HTML SITEMAPS

SUBMIT XML TO GOOGLE WEBMASTER TOOLS

XMLSITEMAP

• Strictly for search engines

• Should be submitted to Google WMT and Bing WMC

• Another way for search engines to navigate the site

HTML SITEMAP

• More user friendly

• Treated as an index of site files

• Another way for search engines to navigate the site

#3 SETUP CUSTOM 404 ERROR PAGE

#4 REDIRECT ROOT TO WWW. Google may view this as two versions of same site, resulting in Duplicate Content Penalties

#5 SPEED IT UP… DON’T SLOW IT DOWN!

PRIORTIZED UPDATES

#6 CREATE SEARCH ENGINE FRIENDLY URLS

… AND ALWAYS USE 301 REDIRECTS

via .htaccess file

Redirect 301 /old-ugly-URL-90987 http://example.com/nice-pretty-URL

via Plug-in

#7 UNIQUE TITLES & META DESCRIPTIONS

IN WORDPRESS, PLUGINS MAKE IT EASY

#8 CREATE MULTI-PAGE SITES WITH WELL ORGANIZED NAVIGATION

WELL ORGANIZED NAVIGATION

#9 DON’T PLACE IMPORTANT TEXT IN IMAGES

#10

BE MOBILERESPONSIVE

@searchinfluence@searchinfluence

…OR MOBILE FRIENDLY

HELPFUL RESOURCES• Robotstxt.org• Sitemap Generator

XML-Sitemaps.com for standard sitemapsA1 Sitemap Generator for Video and Image sitemaps

• Google Sitespeed Insights:developers.google.com/speed/pagespeed/insights/

• Google Mobile-Friendly Test:google.com/webmasters/tools/mobile-friendly/

Paula KellerDirector of Account Management

Thank you!