the balvenie fifty limited edition
TRANSCRIPT
CASE STUDYBALVENIE TRAVEL RETAIL
PROJECTOVERVIEW
CLIENT
Balvenie
PRODUCT
Balvenie Fifty Limited Edition
LOCATIONS
Premium retail sites in key International
whisky markets.
BRIEF
To design and build bespoke podiums
for the Balvenie Fifty Limited Edition
THEOBJECTIVE
The aim with this project was to create
a showcase for the product that em-
bodied the heritage behind the brand,
and the career of the renowned Bal-
venie Malt Master for whom this rare
bottling is a celebration of.
THESOLUTION
We designed a series of bespoke
podiums that incorporated the use of
various luxury materials.
Complimenting the unique product
the design utilises custom brasswork,
leather, and moulded glass commis-
sioned from local craftsmen.
Each podium houses a single bottle.
RESULTS
The first of the 14 units was launched
in Singapore with the remainder
launching in further premium retail
sites over the weeks following the
event.
OUR COMPANY
COMPANY NAME
Sheridan&Co
WEBSITE
www.sheridanandco.com
ADDRESS & NUMBERS
Head Office
+44 (0)1858 468 000Market Harborough
Riverside
Market Harborough
Leicestershire
LE16 7PT
UK
London
+44 (0)20 7486 749910A Blandford Street
London
W1U 4AZ
UK
New York
+1 212 625 166684 Wooster Street
Suite 703
NY, NY 10012
USA
COMPANY REGISTRATION
NUMBER
1720277
TYPE OF ORGANISATION
Privately owned company
TYPE OF ORGANISATION
Michael Sheridan: CEO & Founder
Julien Sheridan: Sales &
Communication Director
John Dupuis: President-
US Market
OFFICE LOCATIONS
Sheridan&Co has offices in
London and New York with an
affiliate office in Shanghai.
HQ, logistics and manufacturing
sites are located in Market
Harborough.
NUMBER OF EMPLOYEES
80 worldwide