fifty fifty edited

7/27/2019 Fifty Fifty edited

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Trailer

Evaluation


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1) What are the codes and

conventions of trailers?

The introduction to all of these is key in all trailers.


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Typography

O The typography used within this trailer is something which seems

to conform to the dramatic genre. Although this film is dramatic it

also has its comedy side to it therefore this use of typography is

rather unusual.

O

There is no symbol of a break between the number and theletters, highlights that subject that the film is about (cancer) is

something that is on going and once you are diagnosed from it

there is no physical rest or break from it until the end.

O The fact that the tracking of the letters is rather big this also

highlights that cancer is a long strenuous journey.

O Although the rest of the trailer is quite upbeat it is through thetypography that the seriousness of the issue is still addressed.


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2) How are the titles used?O The order in which the titles are used is conventional to

most trailers. Within this trailer the summit logo and

mandate pictures logo are used in order to bring in the

first clip, marking the start of the trailer and introducesthe characters through the sound bridge before we even

see them. Through out the rest of the trailer there are no

titles used however there is a mini narrative through

stages and key words shown on the screen, it is through

these that we are able to see that although the film is a

comedy there is still that real underlying theme of hisillness.


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3) What information do they

convey?O Within the titles the use of the block of writing at

the beginning highlights how the film has been

rated and approved for viewing.

O The title of the film is also shown through thetrailer.

O In this trailer however there is no mention of any of

the actors names. This is very uncommon in

trailers as most trailers at least have the name of

the main actor in them, the fact that this trailerdoesnt have any allows the audience to see the

actors as real people and relate to them easier as

apposed to if the actors names where plastered

across the trailer.


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4) How and when are characters introduced?When is the turning point demarcated by the

use of a segue into another soundtrack?

O The characters Adam and Kyle are

introduced simultaneously to present their

friendship as unbreakable from theexposition of the trailer. This is highlighted

through the distress shown by Kyle during

the poignant event in which Adam shaves

his head.


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O The character Katherine is then

introduced fairly soon into the trailer

suggesting an importance to her

character, this is heightened from the

change in pitch of the non diegetic

soundtrack which becomes slightly higherpitch suggesting some happiness gained

from this character.


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O Katherines voice is heard

as a sound bridge whilst

Adam is on the bus,This suggests a depth of relationships that

allows her character to act as a catalyst in

addressing his own denial. It also suggest

how the presence on cancer is prominent inhis everyday life not just at the hospital.


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5) When is the turning point demarcated by the

use of a segue into another soundtrack?O The first turning point in the trailer is when the old man says its

got weed in it, this is where you realise that through out all of the

characters and the film there is a light hearted-ness to it and it is

not a film of great sorrow.

O

Considering we have already been introduced to the main serioustopic to the film it is through this turning point that we then begin

to get to know the characters and the happiness that they all

share.

O The second turning point in the trailer is when he phones his

therapist (which is explained in question 7).

O The last turning point of the trailer is when she says you cantchange your situation, the only thing you can change is the way

you choose to deal with it through this the music then becomes a

lot more upbeat and we are shown many shots of Adam and Seth

together having fun, this once again brings it back to the light

hearted feel of the film and leaves the audience happier.


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6) What key scenes/ characters are usedto convey the central themes and ideas?

AdamO Adam represents those shocked by

illness, his character undergoes stages of

acceptance which makes his charactereasily aligned with. With the help of his

best friend he learns the lesson of making

the best out of life.


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KyleO Kyle represents the voice of hope within

the narrative, the importance of his role as

the supporting friend is enforced throughhis appearance at the start of the trailer

and the constant reference to surviving.


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AlanO Although only appearing once in the trailer

Alan acts as a catalyst for the segue used

in the soundtrack which turns sharply intoan upbeat, fast paced soundtrack

mentioning the words one smile, what

can you give me


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7) Is there a central key scene? Where is

this scene positioned within the trailer?A key scene is demarked through the

character of Anna quote You cant changeyour situation the only thing you canchange is how you deal with it. After this

the music tempo increases and theaudience understand that the film is alight-hearted approach to the taboosubject of cancer. The light heartedapproach allows the audience to feel

comfortable instead of awkward which isusually a trait associated with cancer.


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O There is also the part just before when the music stops

and the ringing of a phone can be heard over a high

angle shot of Adam standing on his own, we then seehis therapist on the phone saying A-Adam, whats going

on? and music is then brought back in with a heavy low

beat, it is through this that the mood is changed once

again within the trailer highlighting how there is still

some seriousness to the film and it is relatable to others

who have suffered such things.O The order of the shots also highlights how there is an

inevitable relationship between both Adam and his

therapist, this is highlighted further more with the

positioning and composition of the shots and where the

characters are placed in the shots that are shown one

after the other, (as if they were having a deepconversation face to face).


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8) Is voiceover used? How is it used

across the trailers?

O A sound bridge is introduced at the very

beginning which is layered over the

institution titles. The sound bridge is ofSeth Rogan talking to Adam about cutting

his hair off, here the sound bridge is used

to introduce subsequent scenes and

establish an atmosphere. Additionally

sound bridges are used as an expositionfor the characters and you therefore

understand there purpose within the film.


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9) What information is given in

the trailer?O The trailer begins with the institutions in

which the film is produced with this is a

key convention of trailers. At the end ofthe film we are presented with the title of

the film which is a usual convention of

trailers. In addition there are 3 key

markers which indicates the emotional

state of the protagonist.

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