the association of international education counsellors turkey all rights reserved
TRANSCRIPT
THE ASSOCIATION OFINTERNATIONAL EDUCATION COUNSELLORS
TURKEY
www.ued.org.tr
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PRESENTATION OBJECTIVES
Information on Turkey
Turkish Market & Turkish Students' Study Abroad Choices
Information on International Educational Consulting Sector in Turkey
UED
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SOCIOECONOMIC INDICATORS of
TURKEYTotal population: 71,517,100 (3rd largest population in Europe
after Russia and Germany)
Secular Republic & Parliamentary Democracy
Expected Gross Domestic Product in 2009: 593.5 Billion USD (729.9 Billion in 2008. Estimate for 2014 is 710.8 Billion USD. 17th largest economy)
Per Capita Income 10,479 USD (nominal & refers to 2008. Estimate for 2009 is 8,427 USD)
5.9 % Expected annual inflation for 2009 (5.3% for 2010)
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SOCIOECONOMIC INDICATORS of
TURKEY
According to the Human Development Index of the UNDP (United Nations Development Programme), basic human development indicators for Turkey have shown consistent progress. In the last 27 years:
Life expectancy at birth increased by 11%
Adult literacy increased by 23%
Combined gross enrolment increased by 23%
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SOCIOECONOMIC INDICATORS of
TURKEYYoung Population ( The average age is 28.1 years)
17%
9%
9%
9%
9%
47%
Distribution of Population in aacordance with Age Groups
0-9
10-14
15-19
20-24
25-29
above 30
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EDUCATIONAL SYSTEM OF TURKEY
Primary Education: 8 years (Will soon increase to 12 years)Mandatory for ages 7-14Overseen by Ministry of Education
High School Education: 4 years (Recently changed to a 4 year system)
Various types of high schools (State, Private, Science, Vocational, Anatolian, Military, Foreign-origin) Grading System: 0-5
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EDUCATIONAL SYSTEM OF TURKEY
Higher Education: Critical Shortage of University places.
Administered by the Higher Education Council (YOK)*
68 State, 25 private Universities.
6 are located in the Turkish Republic of Northern Cyprus
Grading System Varies (0-10, 0-100, A-F)
*NOTE: Please note that YOK's accreditation is essential for Turkish students who complete their university education abroad. Check if your institution is YOK recognized. If not, Turkish male students are bound by longer military service and further education in Turkey would be jeopardized.
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EDUCATIONAL SYSTEM OF TURKEYObstacles to University Education
Central Examination for University Entrance*;Total number of applications in 2009 : 1,646,376Total quota for Universities: 330,511 (20%)(State Universities: 268,888 students, 81.3%Private Universities: 44,959 students, 13.7%Universities in Turkish Republic of Northern Cyprus: 16,664 students, %5)
Tuitions for Private universities;9000- 20,000 USD
*NOTE: Students need to meet minimum score requirements (185 for a 4 year programme and 160 for a 2 year programme) if they wish to study overseas in countries other than the US, Canada, UK, Australia or EU countries. A 1000 on the SAT or successful completion of an IB program can also substitute for the minimum score requirements. All rights reserved
EDUCATIONAL SYSTEM OF TURKEY
Language Education
There is a great necessity for Language EducationAccording to 2008 TOEFL scores, Turkish Students' average score is 77.
Private Language Courses are expensiveTuition for a 4 month English course in Turkey: 900 - 1,500 USD
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TURKISH STUDENTS' STUDY ABROAD CHOICES
More than 55,000 Students annually (including WAT-the number of student visas issued is approximately 45,000 )
55% of them prefer language courses, mainly English
English Spoken Countries are generally preferred
Increasing demand for University Education in Eastern Europe
Increasing demand for programs with internships
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TURKISH STUDENTS' STUDY ABROAD CHOICES
Popular Courses
Language %55Higher Edu %19WAT %17Other %9
Most Prefered Language Courses
General %35Intensive%25Summer%14Junior%13Exam Pre.%8Other %5
TURKISH STUDENTS' STUDY ABROAD CHOICES
Average length of study: 11 weeks
Most Preferred Countries: (according to student visas)
UK (28%)
USA (27%)
Australia (4.5%)
Canada (4%)
Germany, Italy, Malta, Spain, Russia (each 3.5% app.)
Other (19%)All rights reserved
TURKISH STUDENTS' STUDY ABROAD CHOICES
Most Popular Courses For Higher Education
Business Studies
Management Studies
Politics
Economics
Finance
Law
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TURKISH STUDENTS' STUDY ABROAD CHOICES
Most Popular Countries
USA Total Number of Turkish Students: 13,263 Most Preferred Courses;Graduate 54.8%Undergraduate 30.6%OPT (Optional Practical Training) 8%Other 6.6%
Turks @ IEP (Intensive English Programs) 2,087(Average weeks of study: 12.46 weeks)
Most preferred cities are: Los Angeles, Boston, New York, Washington
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TURKISH STUDENTS' STUDY ABROAD CHOICES
Most Popular Countries
UK Student visas issued: 6,035 (estimated number of
tourist visas for language courses: 4,580) Most Preferred CoursesLanguage Courses 56%Higher education %21Other %23
The length of study is: 18-24 weeks generally Most preferred cities are: London, Bournemouth,
Cambridge, Brighton,
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TURKISH STUDENTS' STUDY ABROAD CHOICES
Most Popular Countries
AUSTRALIA Total number of Turkish Students: 2607 (34.5%
increase on 2009) Most Preferred CoursesELICOS: 58.72 %VET (Vocational Education and Training): 23.74 % Higher Education: 14.76 %Other:2.78%
The length of study is: 36 weeks Most preferred cities are: Sydney, Melbourne,
Brisbane, PerthAll rights reserved
TURKISH STUDENTS' STUDY ABROAD CHOICES
Most Popular Countries
CANADA
Total number of Turkish Students:1700 (36% increase in the last two years)
Most Preferred CoursesGraduate: 45 %Language Courses: 40 % Post Graduate: 10 %High School: 5 %
The length of study is: 16-24 weeks Most preferred cities are: Toronto, Ottawa, Vancouver
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TURKISH STUDENTS' STUDY ABROAD CHOICES
Results from UED's questionnaires
Some Questions & Answers Most Popular CountriesUSA: 28 %UK: 26 %Canada: 19.5 %Australia: 16.6 %
Obstacles to study abroadFees & other costs: 63.9 %Visas & other Procedures: 28.9 %
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TURKISH STUDENTS' STUDY ABROAD CHOICES
Results from UED's questionnaires
About Educational Agents in Turkey Do you think that the agents are trustworthy?Only a few agents are trustworthy (64%)
Do you think that the agents have sufficient knowledge and experience?Only a few agents have sufficient knowledge and experience (61%)
Do you think that agents are necessary for students?They are necessary for students (54.5%)They are absolutely necessary for students (39.4%)
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TURKISH STUDENTS' STUDY ABROAD CHOICES
Results from UED's questionnaires
About Educational Agents; The most important role of an agent is:to help students to choose the school & program(46.4%)to help students solve problems whilst they are abroad (29.3%)
Main role/aim of an Agent Association must beto help students to find reputable agents (42.9%)to inform students about study abroad & the programmes (33.3%)to solve students' complaints if they have any (19%)
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WHY WAS UED FORMED?
Increasing Number of Students
About 250 Active Agencies in Turkey
One Regulatory Association-UED
No Specific Regulations governing the industry
Insufficient Knowledge & Experience
No Follow UpAll rights reserved
OBJECTIVES of UED
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To standardize the sector in Turkey
To help improve the service quality for customers
To ensure best practices amongst members
To facilitate UED members’ adaptation to recent
changes in the sector To train the members' counsellors in many different
areas (i.e. Customer relations, communication skills, sales & sales techniques, time management, social & supportive skills).
ABOUT UED
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The first and only approved association in Turkey. Accredited by state and public organizationsLegally authorised
Agents are answerable to UED regarding complaintsHas the legal right to censure its members
A member of FELCA, WYSETC, and ALTO Brings together Turkey’s leading educational agentsUED’s 38 members' total market share is 45%UED brings together 79 branches & 250 consultants
UED members have 13.9 years of experience on average
THE BENEFITS OF UED
For education institutions abroad
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Reliability
Market information and feedback
Increased size and higher quality of market
Set standards
Regulatory Body
THE BENEFITS OF UED
For UED Member Agents
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International prestige and positive image
Establishing standards in quality and service
Identifying needs and demands
Increased market size
Prevent unfair competition
THE BENEFITS OF UED
For Students
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Higher service standards
Reliable counselling
Experienced counsellors
Customer satisfaction
Protection of Consumer Rights
STRUCTURE OF UED
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STRUCTURE OF UED
Committees
Legal & Membership Committee
Domestic Relations Committee
International Relations Committee
Fund Raising Committee
Technical Committee
Education Committee
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CURRENT UED MEMBERS
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CURRENT UED MEMBERS
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CURRENT UED MEMBERS
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NEWEST UED MEMBERS
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Currently 38 members and growing!
For the actual list of ued members; please visit;
www.ued.org.tr
BUSINESS ACTIVITIES OF MEMBERS
Language & Summer SchoolsUniversity PlacementHigh School Placement & ExchangeCertificate & Diploma ProgramsSummer CampsVoluntary Work Camps and Social ProjectsInternship ProgramsWork &Travel Au-Pair & Demi-Pair ServicesEducation Fairs, WS and event organizations
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MEMBERSHIP PRE-REQUISITES
Minimum Two Years ExperienceAt least 5 Letters of Reference from Accredited SchoolsBeing Official Representatives of Accredited Language SchoolsReferences from 2 Current UED MembersCompany Profile Police Clearance Inspection of Premises Entrance &Membership fee
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ACHIEVEMENTS AND ACTIVITIESDiplomatic Mission Visits
Sponsorship of A2 International Education Fairs
Workshop and Fair Participation &Organization
Increasing Number of Members
Institutional Membership Process
Seminar Organizations for Institutional Members
Training Sessions for Member Companies` Staff
Scholarships to students in need
Media News: Extensive Media Coverage
Fam-Trips
International Memberships
E-NewsletterAll rights reserved
MEDIA COVERAGETV Channels; CNBCE, Kanal 7, Kanal D, NTV, STV, TV-8, Expo Channel...
News Papers , Magazines &Web Pages; Akare Yurtdisi Egitim Dergisi, Aksam Gazetesi, Antalya Gazetesi, Arti Egitim Dergisi, Bebegim ve Biz Magazine, British Council Newsletter, Canteen Haftalik Gazetesi, Cumhuriyet Gazetesi, Dünya Gazetesi, Economist Dergisi, Educaturk Dergi, Egitim Bilim Dergisi, Egitim Gönüllüleri Vakfi Web Sitesi, Esquire Dergisi, Habernet Web Sitesi, Hürriyet Gazetesi, Kongre Dergisi, Language Travel Magazine, Ntvmsnbc.com Web Sitesi, Referans Gazetesi, Sabah Gazetesi, Zaman Gazetesi, Yeni Safak Gazetesi, Youth Travel International...
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FUTURE GOALS UED Magazine
Increased number of UED Members
Increased number of UED Institutional MembersIncreased Publicity & Popularity
New Scholarship Projects with NGOs
More Marketing trips for Members
Training Programs
Strengthen Relations with International Organizations
Support and take part in more National & Int’l fairs & workshops
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UED'S ADVICESto maximize your recruitments from Turkey
Identify your key agents
Contact UED to arrange presentations to member agents
Create an institutional image
Prepare an institutional profile in Turkish
Attend education fairs, ask former or current students to help you at fairs
Sign articulation agreements
Establish faculty and/or student exchange programs
Maintain close relationships with agencies
Personal attention; always follow up with your inquiries
Offer scholarships to qualified students
Word of mouth...All rights reserved
SourcesData used for this presentation taken from:
Austrade & Australian Education International's International Students Data
A2 International Education Fairs
Canadian Education Center Network Turkey
Human Development Index of UNDP
IMF's World Economic Outlook
Institute of International Education's Open Doors Report
Turkish Statistical Institute & Turkish Central Bank
UED's Student Questionnaires & UED Member Agents
UK Visas & Hesa Student Record@British CouncilAll rights reserved
THANK YOU
Istiklal Cad. Aznavur Pasaji No:108/8 Beyoglu-Istanbul-TURKEY
Tel:+9 0212 251 44 41 / Fax: +9 0212 244 62 33
[email protected] / www.ued.org.tr
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