1. Melissa Cheater Social WebStrategist + Speaker|melissacheater.com

2. 3. 4. 5. 6. Social Media isnota fad. Social Media is a symptom ofevolution in communication . Photo byOldonliner 7. 8.

Online Community

Individual Profiles

Autobiographical

Interaction

Photo by erica_marshall 9. 10. 11. 12. microblog 140 characters many to manypublicconversations web, desktop & mobile more professionals, more companies 13. Mobile 14. Better Phones Faster Networks Richer Content 15. 16.

Casual

Personal

Intimate

Impulsive

Photo by zizzy 17. 18. 19. 20. 21. 22. 23. Full Name 24. 25. 26. 27. 28. 29. 30. 31. 32. http://shankman.com/wp-content/uploads//keyinfluencertweet.jpg 33. - mashable.com 34.

45% of employers are using social networks to research applicants

11% arent, but plan to start

35% of employers reported content on social networking sites that caused them not to hire the candidate.

35.

provocative or inappropriate

drinking or using drugs

bad-mouthing

poor communication skills

discriminatory comments

lied about qualifications

shared confidential information

36.

"Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications.

• Rosemary Haefner, Vice President of Human Resources at CareerBuilder

37.

good feel for personality

supported candidate's qualifications

Creativity

solid communication skills

well-rounded

good references

awards and accolades

38. - Market Watch 39. - April 2009, Academica Group / OCUFA 40. - April 2009, The Toronto Star / Academica Group 41.

Including those with English as first language; and A+ averages in high school

42. - June 2008, Minneapolis Star-Tribune 43. - April 2009, Read Write Web 44. 45. - September 2008, The Vancouver Sun 46. - February 2009, The Chronicle of Higher Education 47. Dr. Levin,The Next Digital Divide: Online Social Network Privacy 48. The Toronto Star, on findings of Dr. Levin et al. 49. 50. 51. 52. 53. 54. 55. 56. 57.

16 Ontarians between 16 and 21, who use Facebook

58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68.

http://blog.facebook.com/blog.php?post=126129882130

http://googlewebmastercentral.blogspot.com/2009/10/managing-your-reputation-through-search.html

69.

Google Yourself

Social Mention

Twitter Search

Facebook Search

Make a list of all your accounts

70.

Think before you post

Clean upyour profiles & past content

Claim your name(& think before you use your name)

Keep gripesoffline .

Join Professional groups & communities

Highlight accomplishments

71.

Melissa Cheater, Social Web Strategist + Speaker

[email_address]

www.twitter.com/mmbc

www.linkedin.com/in/melissacheater

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www.melissacheater.com