Guy [email protected]
The Art of Social Media
Guy [email protected]
Goals
Guy [email protected]
• Fix foundation
Goals
Guy [email protected]
• Fix foundation• Optimize for impact
Goals
Guy [email protected]
• Fix foundation• Optimize for impact• Learn a bit about Canva
Goals
“Every profile is your professional profile.”
Avatar: likeable, trustworthy, competent
Avatar: likeable, trustworthy, competent
• Face only
Avatar: likeable, trustworthy, competent
• Face only• Asymmetric
Avatar: likeable, trustworthy, competent
• Face only• Asymmetric• Front lit
Avatar: likeable, trustworthy, competent
• Face only• Asymmetric• Front lit• Consistent
Cover: interesting
• Narrative
Cover: interesting
• Narrative
• Optimized size
Cover: interesting
• Narrative
• Optimized size • Stocksy, not stock
Go to:
profiles.google.com/me
Fix your business card
• Use big fonts—min 10 points
• Use big fonts—min 10 points• Ensure scan-ability
• Use big fonts—min 10 points• Ensure scan-ability• Include your cell number
Fix your SlideShares
• Go 16 x 9• Use a dark background
• Go 16 x 9• Use a dark background• Master fonts: 30+ size, sans
serif, and bold
• Go 16 x 9• Use a dark background• Master fonts: 30+ size, sans
serif, and bold• Use graphics > words; demo >
graphics
• Go 16 x 9 • Use a dark background • Master fonts: 30+ size, sans
serif, and bold • Use graphics > words; demo >
graphics
Fix your pictures
• Shoot horizontal
• Shoot horizontal • Light from the front
• Shoot horizontal • Light from the front • Crop crap constantly
• Shoot horizontal • Light from the front • Crop crap constantly • Optimize dimensions
• Embed pictures • Be legal
Twitter Command-Shift 4
• Embed pictures • Be legal • Embed videos—and natively to
Facebook!
Repeat your posts
Ensure pin-ability
Experiment constantly
• Comments• Link• Question
Always be Canva-ing
Guy [email protected]
The Art of Visual Marketing