enchantment - guy kawasaki

5/25/2018 Enchantment - Guy Kawasaki

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The Art of Changing Hearts,

Minds, and Actions

Enchantment

Guy Kawasaki

[email protected]


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Achieve Likability1


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Zygomaticmajor muscle

Pan Amsmile


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Orbicularis oculimuscle

Make a

Duchenne smile


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Dress

for a tie


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Under-dressing:

I don

trespect you


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Over-dressing:

I am better

than you


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Equal-dressing:

Were peers


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Shake it

Eye contact throughout

Appropriate verbal greetingDuchenne smile

Grip and firm squeeze

Mid-point position between the two of you

Cool, dry, and moderately smooth hand

Medium level of vigor

Two or three seconds

PH = (e2 + ve2)(d2) + (cg + dr)2 + {(42)(4

2)}2+ (vi + t + te)2 + {(42 )(42)}2


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Achieve

Trustworthiness2


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Trust others


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Bake, dont eat


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Default

toyes


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Perfect3


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Do something DICEE

Deep

Intelligent


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Do something DICEE


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Do something DICEE

Deep

CompleteEmpowering

Elegant

Intelligent


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Make it short, sweet,

and swallowable


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Make it short, sweet,

and swallowable


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Conduct a

premortem


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Launch4


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Tell a story


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Plant many seeds


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Use salientpoints

Miles/gallon Yearly costsvs.

Dollars Months of foodvs.

GigabytesNumber of

songsvs.


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Overcome5


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Provide social proof


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Find a bright spot


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Enchant all the influencers

6


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Endure

Loving Memory of Jerry Garciaby Stephen Dorian Miner

6

B ild t


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Build an ecosystem


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Invoke reciprocation


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Dont rely on money

7


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Present7


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Customize the

introduction


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Sell your dream

iPhone $188 of parts + AT&T


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This is 30This is 20

This is 10

30-point font

20 minutes

10 slides 10

20

8


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Use Technology8


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Remove the

speed bumps


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Remove the

speed bumps

Sungevity


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Provide value

Insights

Assistance

Information


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Engage

Fast Many Often

9


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Enchant Up9


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Drop everything else


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Prototype fast


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Deliver bad news early

10


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Enchant Down10


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Provide a MAP

Mastery

Autonomy

Purpose


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Empower action


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Suck it up

Mike Rowe, Dirty Jobs


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E h t t


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Enchantment

Slides by AnaFxFz.com

Text macto 44133

PDF from [email protected]


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guykawasaki.com/enchantment/enchantzen/

Buy

Enchantment,

GetPresentationZen

Free


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Resisting you is futile!

guykawasaki.com/enchantment/cover/


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enchantment - guy kawasaki

Documents

dollars months of foodvs

firm squeezemid

gigabytesnumber ofsongsvs

art of changing hearts

e2 ve2d2 cg dr2

font20 minutes10 slides

t te2