THE FRAGRANCE OF AMIRA FILLS THE AIRAT BHARTI WAL-MART HEAD OFFICE

AMIR A invite for the sampling eventThe AMIR A Namkeens stall at the Amira Plant in Gurgaon The AMIR A Namkeen stall at the Corporate OfficeThe 7th of April 2012 was a day of flavour and taste of the finest of AMIRA Pure Basmati Rice at the Bharti Wal-Mart Head Office in Gurgaon A total of 500 officials from both the verticals (Retail Format & Cash & Carry Format) inclusive of Top Level, Middle Level Management as well as Junior Level Management of Bharti Wal-Mart who tasted the flavour of AMIRA Pure Basmati Rice. This activity was conducted for BRAND BUILDING as well as a Customer Relationship Management exercise. AMIRA received overwhelming response from each and every associate based on the following parameters • Error Free Activity. • Entire event was perfectly packaged. • Excellent taste. Caterers who served the packs were in exclusive AMIRA promotional attire. • The added attaraction to the show were the display of standees near the reception and sampling of AMIRA namkeens. • The highlight of the show was the Guest Speaker- “The Mumbai Dabbawalah” who picked his sample of AMIRA biryani and truly appreciated the superb quality.