the advantage of distribution manufacturer retailer distributor economical timely effective
TRANSCRIPT
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The advantage of distributionThe advantage of distribution
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ManufacturerManufacturer
RetailerRetailer
DistributorDistributor
EconomicalEconomical
TimelyTimely
EffectiveEffective
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Your Gro Group advantage…Your Gro Group advantage…
• The Advantage of DistributionThe Advantage of Distribution
• The Advantage of Distributor The Advantage of Distributor Regional Trade ShowsRegional Trade Shows
• The Advantage of AnnualThe Advantage of AnnualGro Group Kick-OffGro Group Kick-Off
• The Advantage of Gro Group The Advantage of Gro Group DistributorsDistributors
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ManufacturerManufacturer
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ManufacturerManufacturer
The Advantage of DistributionThe Advantage of Distribution
The ability to service regional marketsefficiently and economicallyThe ability to service regional marketsefficiently and economically
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ManufacturerManufacturer
Efficient andEconomical DistributionEfficient andEconomical Distribution
Through a single distributor, a manufacturer reaches hundreds of retail accounts
Through a single distributor, a manufacturer reaches hundreds of retail accounts
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• Distributors blanket a region in a timely fashion
– Nearly 500 salespeople
– Presenting products
– Writing orders
– Getting feedback
• Distributors blanket a region in a timely fashion
– Nearly 500 salespeople
– Presenting products
– Writing orders
– Getting feedback
ManufacturerManufacturer
A Single Distributor Reaches Hundreds of Retail AccountsA Single Distributor Reaches Hundreds of Retail Accounts
Efficient andEconomical DistributionEfficient andEconomical Distribution
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• Distributors can effectively introduce new products to independent retailers
• Distributors can effectively introduce new products to independent retailers
ManufacturerManufacturer
A Single Distributor Reaches Hundreds of Retail AccountsA Single Distributor Reaches Hundreds of Retail Accounts
Efficient andEconomical DistributionEfficient andEconomical Distribution
• Distributors know market conditions in their territories• Distributors know market conditions in their territories
• Distributor salespeople and support staff work regularly with their customers with merchandising and advertising programs
• Distributor salespeople and support staff work regularly with their customers with merchandising and advertising programs
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ManufacturerManufacturer
A Single Distributor Reaches Hundreds of Retail AccountsA Single Distributor Reaches Hundreds of Retail Accounts
Efficient andEconomical DistributionEfficient andEconomical Distribution
• Distributors host regional trade shows
– Motivated buyers
– Showcase for products
– Orders
– Feedback
• Distributors host regional trade shows
– Motivated buyers
– Showcase for products
– Orders
– Feedback
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ManufacturerManufacturer
Efficient andEconomical DistributionEfficient andEconomical Distribution
Manufacturers ship in volume to the distributor’s warehouseManufacturers ship in volume to the distributor’s warehouse
• Improving regional product placement
• Preseason product availability
• In-season inventory management
• Improving regional product placement
• Preseason product availability
• In-season inventory management
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ManufacturerManufacturer
Efficient andEconomical DistributionEfficient andEconomical Distribution
Consolidated early ordersConsolidated early orders
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• Fewer and larger shipments to distributors reduce:
– Order picking
– Packing costs
– Shipping costs
• Fewer and larger shipments to distributors reduce:
– Order picking
– Packing costs
– Shipping costs
ManufacturerManufacturer
Efficient andEconomical DistributionEfficient andEconomical Distribution
Reduce administrative costs from receipt of order, through shipping, invoicing and statementsReduce administrative costs from receipt of order, through shipping, invoicing and statements
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• Manufacturers reduce exposure to slow-pay, no-pay accounts by selling to established distributors
• Manufacturers reduce exposure to slow-pay, no-pay accounts by selling to established distributors
ManufacturerManufacturer
Efficient andEconomical DistributionEfficient andEconomical Distribution
Reduce administrative costs from receipt of order, through shipping, invoicing and statementsReduce administrative costs from receipt of order, through shipping, invoicing and statements
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RetailerRetailer
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RetailerRetailer
Salespeople are trusted advisorsSalespeople are trusted advisors
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A Single Source with Reasonable Minimums and On-Time DeliveryA Single Source with Reasonable Minimums and On-Time Delivery
Through a single source, a retailer selects
from hundreds of brands and
manufacturers
Through a single source, a retailer selects
from hundreds of brands and
manufacturers
RetailerRetailer
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A Single Source with Reasonable Minimums and On-Time DeliveryA Single Source with Reasonable Minimums and On-Time Delivery
RetailerRetailer
• Through a single distributor, the retailer Through a single distributor, the retailer selects from thousands of the most regionally selects from thousands of the most regionally appropriate productsappropriate products– Represent hundreds of brands and manufacturersRepresent hundreds of brands and manufacturers
– Ordering through a single source is easy, minimums Ordering through a single source is easy, minimums reasonablereasonable
– Most efficient means of new product and category sourcingMost efficient means of new product and category sourcing
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A Single Source with Reasonable Minimums and On-Time DeliveryA Single Source with Reasonable Minimums and On-Time Delivery
RetailerRetailer
• Regional Distributors have hundreds of Regional Distributors have hundreds of people in the field every day getting constant people in the field every day getting constant feedback and developing regional market feedback and developing regional market intelligenceintelligence
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A Single Source with Reasonable Minimums and On-Time DeliveryA Single Source with Reasonable Minimums and On-Time Delivery
RetailerRetailer
• Distributors provide merchandising and Distributors provide merchandising and advertising programsadvertising programs– Tailored to regional trends and needsTailored to regional trends and needs
– Special event planning and supportSpecial event planning and support
• Distributors regional trade showsDistributors regional trade shows– Bring retailers and manufacturers together in a focused Bring retailers and manufacturers together in a focused
environmentenvironment
– Showcase new products, categories, and programsShowcase new products, categories, and programs
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A Single Source with Reasonable Minimums and On-Time DeliveryA Single Source with Reasonable Minimums and On-Time Delivery
RetailerRetailer
• Distributors local warehousing…Distributors local warehousing…– Improves product placementImproves product placement
– Preseason product availabilityPreseason product availability
– In-season inventory managementIn-season inventory management
– Facilitates rapid order turnaroundFacilitates rapid order turnaround
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• The Advantage of DistributionThe Advantage of Distribution
• The Advantage of Distributor The Advantage of Distributor Regional Trade ShowsRegional Trade Shows
• The Advantage of Annual The Advantage of Annual Gro Group Kick-OffGro Group Kick-Off
• The Advantage of Gro Group The Advantage of Gro Group DistributorsDistributors
Your Gro Group advantage…Your Gro Group advantage…
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Gro Group Distributor Regional Trade ShowsGro Group Distributor
Regional Trade Shows
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Direct contact between Manufacturer Partners and Direct contact between Manufacturer Partners and Independent RetailersIndependent Retailers
Gro Group Distributor Regional Trade Shows
Gro Group Distributor Regional Trade Shows
• Manufacturer Partners enjoy direct exposure to Manufacturer Partners enjoy direct exposure to retailersretailers
• Retailers who attend can restock staple items, Retailers who attend can restock staple items, add new products, and reenergize their retail add new products, and reenergize their retail environmentenvironment
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Gro Group Distributor Regional Trade Shows
Gro Group Distributor Regional Trade Shows
• Your Sales Opportunities– 23 Regional Distributor Trade Shows
– 30+ Trade show days
– 7,600+ Accounts attend
– 14,000+ Attendees
• Your Sales Opportunities– 23 Regional Distributor Trade Shows
– 30+ Trade show days
– 7,600+ Accounts attend
– 14,000+ Attendees
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• The Advantage of DistributionThe Advantage of Distribution
• The Advantage of Distributor The Advantage of Distributor Regional Trade ShowsRegional Trade Shows
• The Advantage of Annual The Advantage of Annual Gro Group Kick-OffGro Group Kick-Off
• The Advantage of Gro Group The Advantage of Gro Group DistributorsDistributors
Your Gro Group advantage…Your Gro Group advantage…
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Annual Gro Group Kick-OffAnnual Gro Group Kick-Off
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Annual Gro Group Kick-OffAnnual Gro Group Kick-Off
• The opportunity for invited Manufacturer Partners The opportunity for invited Manufacturer Partners to meet individually with key decision makers to meet individually with key decision makers from each of the Gro Group Distributorsfrom each of the Gro Group Distributors
– Review product linesReview product lines
– Discuss sales in each marketDiscuss sales in each market
– Develop Regional Marketing PlansDevelop Regional Marketing Plans
• The opportunity for invited Manufacturer Partners The opportunity for invited Manufacturer Partners to meet individually with key decision makers to meet individually with key decision makers from each of the Gro Group Distributorsfrom each of the Gro Group Distributors
– Review product linesReview product lines
– Discuss sales in each marketDiscuss sales in each market
– Develop Regional Marketing PlansDevelop Regional Marketing Plans
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Annual Gro Group Kick-OffAnnual Gro Group Kick-Off
• Gro Group Distributors rely on this highly Gro Group Distributors rely on this highly efficient and productive format to begin their efficient and productive format to begin their review process for the following seasonreview process for the following season
• Independent survey calls this the Independent survey calls this the ##1 industry 1 industry selling eventselling event
• Gro Group Distributors rely on this highly Gro Group Distributors rely on this highly efficient and productive format to begin their efficient and productive format to begin their review process for the following seasonreview process for the following season
• Independent survey calls this the Independent survey calls this the ##1 industry 1 industry selling eventselling event
• The The ultimateultimate goal is an invitation to the goal is an invitation to the distributors’ regional trade showdistributors’ regional trade show
• The The ultimateultimate goal is an invitation to the goal is an invitation to the distributors’ regional trade showdistributors’ regional trade show
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• The Advantage of DistributionThe Advantage of Distribution
• The Advantage of Distributor The Advantage of Distributor Regional Trade ShowsRegional Trade Shows
• The Advantage of Annual The Advantage of Annual Gro Group Kick-OffGro Group Kick-Off
• The Advantage of Gro Group The Advantage of Gro Group DistributorsDistributors
Your Gro Group advantage…Your Gro Group advantage…
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Who are theGro Group Distributors?
Who are theGro Group Distributors?
Gro Group Distributors service over 90% of the
independent lawn & garden retailers in the United States and Canada
Gro Group Distributors service over 90% of the
independent lawn & garden retailers in the United States and Canada
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Gro Group DistributorsGro Group Distributors
• $1,000,000,000+ Annual Sales$1,000,000,000+ Annual Sales
• 15 Regional Distributors15 Regional Distributors
• 39 Distribution Centers39 Distribution Centers
• 26,000 Retail Locations26,000 Retail Locations
• 494 Professional Sales People494 Professional Sales People
• 1,854 Dedicated Employees1,854 Dedicated Employees
Combined, they represent:Combined, they represent:
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Gro Group DistributorsGro Group Distributorsbrought together by
Gro Group Inc.since 1974
brought together by Gro Group Inc.
since 1974
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