Marketing DirectionRetailer

www.justyoyo.com

Yoyo for retailers

Yoyo simplifies payment and loyalty transactions via an app. Consumers download Yoyo and attach a funding method to top-up their Yoyo account. They pay at the till of accepting retailers by presenting a QR code that is scanned. They collect their loyalty points automatically via the app and can receive offers and promotions from the retailers they favour. No cash, no stamp cards, just the Yoyo app.

Retailers use the Yoyo platform to attract and retain customers, through highly targeted marketing campaigns and relevant communications. Yoyo is a fundamentally new type of marketing platform. It leverages the unique data it gets from being a payments provider to deliver better marketing and ROI to retailers, and better purchasing experiences to customers.

Marketing Activity

Traditional

Business cards

Brochure (digital & print)

Digital

Website (Blog, Press, SEO)

Video

Social media

Miscellaneous

Event partnership

Press launch

Objectives

1. Generate brand awareness.

2. Develop retailer understanding surrounding the Yoyo services and what it can offer them as a business.

1. Mobile payment platform

2. Marketing engine

3. Generate sales leads.

Style

Simple

Clean

Idealised

Situational

Mood BoardClean lines

Crisp graphics

Capturing customer and hospitality retail experienceLight & airy

Organic colours

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Brochure