the abc primetime investigative report · the abc primetime investigative report . the company...

The ABC Primetime Investigative Report

THE COMPANY STORY

Dr. Joe McCord

“After Protandim®, we could no longer distinguish the 80 year old

from the 20 year old”

•ABC aired in 2005

• 5 million dollars worth of sales were generated overnight

•Joe McCord was a reseacher and not a marketing person

•5 million dollars worth of product did not get shipped out - “No One Got Their Product”

•LifeVantage® was a small Bio-Tech company only doing 3 million in sales and traded for only $1 a share

•2009 a consultant moved LifeVantage® to network marketing and from 2009-2015, LifeVantage grew to $200 million in sales

“After Protandim®, we could no longer distinguish the 80 year old from the 20 year old”

Dr. Joe McCord

RESEARCH IDENTIFIES KEY GENETIC LINK IN THE BIOLOGY OF AGING Oregon State University - December 2015

• Scientists have tracked the syndromes associated with aging to

their biochemical roots, and have identified a breakdown in genetic communication as part of the problem. "Nrf2 signaling” breaks down with age.

• Nrf2 essentially goes back to the cellular nucleus and rings the alarm bell, where it can “turn on” up to 200 genes which are responsible for cell repair, the detoxification of carcinogens, protein and lipid metabolism, antioxidant protection and other actions. In their report, the scientists called it a “longevity-assurance factor.”

PUB MED PEER-REVIEWED S T UD I E S


• Micro-RNAs have been one of the most profound scientific

discoveries of the past 20 years. They were once thought to be “Junk DNA” because researchers could see them but they had no apparent biological role.

• They are now understood to be anything but junk – they help play a major role in genetic signaling, controlling what genes are expressed, or turned on and off, to perform their function.



• In humans, miRNA-146a plays a significant role. It can turn on the inflammation processes that, in a wound, helps prevent infection and begins the healing process.

• But with age, Nrf2 Signaling breaks down, which causes the miRNA-146a expression to not shut down properly, and this is the root cause of Chronic Inflammation.


NRF2, A MASTER REGULATOR OF DETOXIFICATION AND ALSO ANTIOXIDANT, ANTIINFLAMMATORY AND OTHER CYTOPROTECTIVE

MECHANISMS, IS RAISED BY HEALTH PROMOTING FACTORS - Washington State University - February 2015

• “Raising Nrf2” has been found to “Prevent “ and/or “Treat” a

large number of “Chronic Inflammatory Diseases” in animal models and/or humans including various:

• Cardiovascular diseases, kidney diseases, lung diseases, diseases of toxic liver damage, cancer (prevention), diabetes/metabolic syndrome/obesity, sepsis, autoimmune diseases, inflammatory bowel disease, HIV/AIDS and epilepsy.”


Oxidative stress plays a significant role in the progression of many diseases, including Diabetes, Alzheimer Disease, and Atherosclerosis. It is the ratio of the herbs in Protandim that turns on the Nrf2 Signaling, which then tells the genes to turn on the production of Glutathione , the protection antioxidant enzyme which shields the body from free radical damage which causes oxidative stress.

Glutathione Assay


SYNERGISTIC INDUCTION OF HEME OXYGENASE-1 BY THE COMPONENTS OF THE ANTIOXIDANT SUPPLEMENT PROTANDIM

Division of Endocrinology, Department of Medicine, University of Colorado - July 2008


OXIDATIVE STRESS IN HEALTH AND DISEASE: THE THERAPEUTIC POTENTIAL OF NRF2 ACTIVATION - DEPARTMENT OF MEDICINE,

DIVISION OF PULMONARY SCIENCE AND CRITICAL CARE MEDICINE. University of Colorado - April 2009

• Protandim positively modulates pathways • These include not only antioxidant enzymes, but of those

related to colon cancer, cardiovascular disease, and Alzheimer disease.

NEW PEER-REVIEWED STUDY CONCLUDES THAT PROTANDIM® IMPROVES MARKERS OF OXIDATIVE STRESS AND FIBROSIS IN MUSCULAR

DYSTROPHY MICE Harvard Medical School - June 2010

• Protandim® decreases osteopontin and Improves Markers of Oxidative

Stress in Muscular Dystrophy.

• A documented 48% decrease oxidative stress. • A 57% decrease in osteopontin, A scaring factor linked to heart failure.

• A 35% increase in beneficial protective cell antioxidants


AMERICAN HEART ASSOCIATION JOURNAL, CIRCULATION, PUBLISHES NEW PEER- REVIEWED STUDY INVOLVING PROTANDIM®

October 2011 • Protandim also prevented the death of heart cells and significantly

lowered osteopontin (OPN-1) levels by more than 50%.

• Osteopontin is a factor that leads to scar tissue formation, a cause of heart failure.

• The researchers in this study described the ability of Protandim to effectively activate Nrf2, a signal to the cell’s DNA to increase the production of antioxidant, anti-inflammatory, and anti-fibrotic genes.



PROTANDIM, A FUNDAMENTALLY NEW ANTIOXIDANT APPROACH IN CHEMOPREVENTION USING MOUSE TWO-STAGE SKIN

CARCINOGENESIS AS A MODEL Department of Pharmacology, Toxicology & Neuroscience, Louisiana

State University - October 2011 • At the end of the Carcinogenesis Study, it was found, Mice on

Protandim versus Mice on a basal diet had:

• A reduction in Skin Tumor incidence of 33% • A reduction in Skin Tumor multiplicity of 57%


ALS UNTANGLED NO. 31: PROTANDIM® THE ALS ASSOCIATION AND THE

MOTOR NEURONE DISEASE ASSOCIATION September 2015

• Protandim appears reasonably safe and inexpensive. It has a

promising mechanism by which it could help ALS.

• Where there is a patient with a validated ALS diagnosis, their ALSFRS-R score improved on Protandim.

Jakob Preble - Journey To Recovery

Our Industry Creating Global Distribution Networks

Industry of the Free = Time + Leverage + Monthly Royalties

$182 Billion in Annual Global Revenues

$200 Million in Commissions Each Day

100 Million People All over the World

At what age will you retire?

$10,000 or more 14%

$5,000-$9,999 5%

$1,000-$4,999 10%

Less than $1,000 13%

Just the minimum balance requirement

9%

I don’t have a savings account

21%

$0 28%

Source: GOBankingRates.com

Timing/Trends:

Retirement

Baby Boomers

Women

Millennials

• Linear Income versus Residual Income

• Marketing Money goes to Distributors rather than to Advertising & Top Executives

•Past Experience, Education, Race, Gender, or Age do not limit your ability to “Create Success"

•Unlimited Training and Self Development

Do You Have the “Belief” That Network Marketing Is A Viable Strategy For Promoting Goods And Services?

• Own a business which has the potential to generate a "7 Figure Income" with a low entry investment

• Sharing a Medical Breakthrough can generate a Residual Income that surpasses Retirement Plans

• Job promotions are never a "Threat" - Instead they are "Celebrated"

• The Company Culture is purpose driven to create "Financial Abundance" and "Time Freedom" for all

Do You Have the “Belief” That Network Marketing Is A Viable Strategy For Promoting Goods And Services?

• Publicly traded international company

• More 3rd Party Validation on a Natural Product

• 3rd Party Marketing Piece: ABC Prime Time Report

• Category Creating Science

• 6 U.S. and 5 International Patents

• 17 peer reviewed published studies

•150,000+ studies on PubMed.gov linking oxidative stress to over 200 diseases

•Growth - $3million/year to over $200million/year

LifeVantage® Product Line Up

TrueScience™ Skin Care Regiment $160/160 Points “Nrf2 from the outside in”

Canine Health $25/25 Points (30 Count) “Nrf2 for dogs, cats and

horses”

Axio™ $50/50 Points (30 Count) “Clean energy, focus and mood”

TrueScience™ Micro Skin Serum $50/50 Points (60 Count) “Reverse the Look of Aging in 3 Minutes”

Protandim® $40/40 Points (30 Count)

“Nrf2 from the inside out”

PhysIQ™ Promo pack with Shaker $130/100 Points

PhysIQ™ Protein Shake $55/45 Points (30 Count)

“70 Calories, 12g protein”

PhysIQ™ ProBio $40/30 Points (60 Count)

“BIO-Tract® and Wellmune® gets good bacteria into the gut and boosts immune system”

PhysIQ™ Fat Burn $45/35 Points (120 Count) “Sinetrol® and Svetol® burn belly fat”

The Lifevantage Opportunity

6 Ways To Get Paid

UP-FRONT MONEY

A Smart Start Bonus PAID WEEKLY 30%-50%

B 2nd Level Smart Start Bonus (PAID WEEKLY)

C Smart Start Bonus Pool (PAID MONTHLY) Platinum Pack Bonus Pool (PAID MONTHLY)

RESIDUAL INCOME FOR BUILDING A TEAM

D Royalty Commission (PAID MONTHLY) Earn long-term residual income from 2 to 9% residual.

E Generational Matching Bonus (PAID MONTHLY 10%, 5%, 5%, 5%, 5%)

F Elite Pool (PAID MONTHLY) 4% of global commissionable sales.

You Decide…What Do You Want To Create

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