the 8 pillars of a successful joomla website
DESCRIPTION
In this presentation, you will learn how to: 1) Avoid a costly website project failure. 2) Maximize your website project ROI. 3) Create a successful website that supports your business initiatives. 4) Minimize website development, maintenance and unexpected costs.TRANSCRIPT
The 8 Pillars of a Successful Joomla Website Project
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Typical Problems with Joomla Website Designs or Redesigns
• Low business value
• High design costs
• High time burden
• Frustration with their designer
• Unresolved functional issues
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Small Business Website Goals
Avoid costly website project failure
Maximize your website project ROI
Create a successful website that supports your business initiatives
Minimize website development, maintenance and unexpected costs
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Agree on Website Goals
Make sure that all key players agree
Prioritize your business goals
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Limit Project Scope
Be selective with over 4,000 Joomla extensions
Limit projects to under 60 days
Create a clear project requirements document
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Not Limiting Project Scope
Creates project delays
Exceeds the budget
Leads to unexpected functional issues and conflicts
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Set the Right Success Indicators in Place
Identify website success indicators before the website is developed
Have the site developed to support those indicators
These are called website goals or conversions.
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Example of Goals & Conversions:
Contact form submissions (Leads)
Number of catalog downloads
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Implement High Value Items
Concentrate only on website aspects that will create thehighest value to you and your visitors
Most sites have 3-4 high value items that make a real difference
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Loan Application Form for Charleston Area Federal Credit Union
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Align Your Website to Your Business Goals
Know your 1 to 3 year long business plan.
Have your site promote your business goals.
Services that you promote offline should be clearly supported online.
Streamline your business processes by automating frequent, time consuming and manual tasks whenever possible.
Highlight your business strengths on the website and what makes you stand out from the competition.
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
What Does Correctly Aligned Website to Your Business Help You Accomplish?
Compare and measure how well site is doing over time
Determine how much the website is helping you in meeting your business goals
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Be Enthusiastic!
Very supportive and interested business sponsor.
Developers appreciate constructive feedback.
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Engage Your Organization to Be a Part of the Process
Every department or area of your business supports and contributes to the website success.
Without having the site updated or implemented featured used by appropriate departments, the website project will only enjoy a limited success.
Properly planned and implemented website makes your small business more, not less efficient.
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
If You're Not Using Something, It May Lack:
Business value
Business goal alignment
Usability where some rework or training may be needed.
Proper operation due to programming bugs
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Hire the Right Web Development Firm
Trust
Sound recommendations and professional advice
Professional development
Resolve any issues that may come up in the future so you may concentrate fully on your business initiatives.
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
Questions
OGO Sense | www.ogosense.com Presenter: Ogy Nikolic
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OGO Sense | www.ogosense.com Presenter: Ogy Nikolic