Three fundamental pillars to building a successful reward programme Bill Alexander, CEO

@RLDforBusiness

WHY... reward campaigns should never be overlookedOur own research that’s thrown up some very interesting findings

WHAT YOU CAN EXPECT FROM THE NEXT 20 MINS...

WHERE... do I start? Is often the first question asked...A proven and easy to implement formula that will deliver results

@RLDforBusiness

WHAT... will my results look like?Case studies that have delivered great results

Bill AlexanderCEO at

Red Letter Days

I thought you should know alittle bit about me...

@RLDforBusiness

1. Built the

Red Letter Days for Business

brand six years ago

2. Launched

Lifestyle high street

voucher in 2013

3. Trained team

to be incentive and

reward experts

4. Our B2B offering will

be bigger than our

consumer arm by 2017

WHY.. REWARD CAMPAIGNS SHOULD NEVER BE OVERLOOKED

Theo Paphitis, joint owner of Red Letter Days

‘Staff are only the sustainable advantage in your business, everything else can be copied. Look after your staff and they’ll look after your customers. Get this right and the money looks after itself.’

Businesses are finding it increasingly hard to keep staff engaged

79% of businesses have a retention and engagement issue Deloitte 2014

@RLDforBusiness

WHY... REWARD CAMPAIGNS SHOULD NEVER BE OVERLOOKED

Research has shown time and time again thatEngaged employees = a better business

Workplaces with a highly engaged workforce grew profits 3x faster than competitors

Proven that engaged employees: (Gallup research)

n Are 21% more productiven Score 10% higher in customer service metricsn Have 37% lower absenteeismn Have, on average, 45% less turnover

CREATING A COMPETITIVE EDGE

@RLDforBusiness

Grow profits

3Xfaster than

competitors

{Reveal research findings about engagement here}

WE CARRIED OUT SOME RESEARCH OF OUR OWN ON ENGAGEMENT...

@RLDforBusiness

WHY... REWARD CAMPAIGNS SHOULD NEVER BE OVERLOOKED

{Reveal research findings about the pillars purpose, self-governance and mastery here}

THE THREE PILLARS MOST COMPANIES ARE FALLING DOWN ON...

@RLDforBusiness

WHY... REWARD CAMPAIGNS SHOULD NEVER BE OVERLOOKED

WHERE... DO YOU START?

1 PURPOSE

n Why are you wanting to launch a reward and recognition programme in the first place?

n Get the CEO & Board committed

n Set a clear aim and goal, aligned to your vision

PURPOSE@RLDforBusiness

2 EMPOWERMENT

n Design a campaign where employees can control an element of the outcome

n Get your employees involved right from the start, they have to believe it’s achievable

EMPOWERMENT@RLDforBusiness

WHERE... DO YOU START?

3 MEANINGFUL REWARD

n No carrot dangling allowed!

n Reward with something your employee will talk about pre, during and post

MEANINGFUL REWARD@RLDforBusiness

WHERE... DO YOU START?

COMMUNICATION

A FOURTH ELEMENT MUST NOT BE FORGOTTEN!

MEANINGFUL REWARD

PURPOSE

EMPOWERMENT

4 COMMUNICATION

n The element that cements the campaign together

n Brings it to life!

n Ensure your employees do most of the communication

@RLDforBusiness

WHAT... WILL MY RESULTS LOOK LIKE?

AMEY’S STARS1 PURPOSEn Acquired new company with 9,000 staffn Aim: to promote Amey’s new company

values to all 21,000 staff

2 EMPOWERMENTn Peer to peer recognition with e-thank you or tangible thank you cards

3 MEANINGFUL REWARDn £25 STARS Reward cards

4 COMMUNICATIONn Monthly newsletters, company magazine, Yammer, CEO quarterly briefings, Champions Network

@RLDforBusiness

‘The STARS campaign has

successfully motivated

employees in 2014 by

recognising all hard-working

colleagues reflecting our

company’s values. Here’s to

more positive results in 2015!’

Laura Neiland, HRBP Reward at Amey

700 £25 Reward cards

awarded in 8 months

(98% redemption rate)

Reward cards increase

month on month

AMEY’S STARSTHE RESULTS

How to claim your prize

Scratch off the panel below. Visit

redletterdays.co.uk/amey and enter the

code to activate your prize. Follow the

steps to spend your voucher! Please

note: When you log on to the website

you must enter your Amey employee

number, name of nominating manager,

value and objective being rewarded and

a brief description of the award reason.

Terms & Conditions - 1. Please protect this card as it contains credit towards your Lifestyle treat. The balance cannot be returned to you if it is lost or stolen. 2. This card cannot be exchanged for cash and is non-transferable. 3. This card is valid until 31/12/17. 4. Partner brands are subject to change – see redletterdays.co.uk/amey for a current list.

Our alternative to the high street

voucher gives you instant online

access to a fantastic range of

treats from brands such as...

If you have any queries or need help registering your scratch card,

please contact Red Letter Days on 0845 600 7610

CONGRATULATIONS! YOU’VE EARNED A £25 LIFESTYLE VOUCHER

Instructions for nominator. please tick the value(s) and objective(s) you have observed. Enter the employee name, brief reason and your name before handing to the employee.From

Thank you forTo

STARS

900 electronic

‘Thank You’ cards

have been sent

Every company value

has been rewarded

against – confirms

programme is

achieving its aim

CEO included results

in EOY summary

WHAT... WILL MY RESULTS LOOK LIKE?

CO-OP HAS THE POWER1 PURPOSEn Reduce energy usage and billsn Raise awareness of energy consumption to staff

2 EMPOWERMENTn Challenged staff to reduce energy consumption

using best practise methods in stores

3 MEANINGFUL REWARDn All employees in the winning region shared £50k worth of experience vouchers

4 COMMUNICATIONn Monthly newsletters, in-store posters, creating case studies of ‘meaningful reward’ experiences

@RLDforBusiness

‘This just goes to show what

can be achieved when people

work together. It is great to see

all the work our colleagues in

South Yorkshire put in to help

deliver this great saving for the

Food business. They thoroughly

deserve this fantastic reward.’

The Co-operative’s Regional Stores Director for the North.

CO-OPTHE RESULTS

Nearly 300 colleagues will be enjoying

their meaningful reward in 2015

All staff across 2,800 stores made

a 2.4% LFL energy saving

Saving equates to 9,218,229 kWh – more

than £900k reduction to Co-op’s energy bill!

Stores are now educated

about energy consumption

FINAL NOTE

Employees are the only advantage in a businessLook after your staff and they’ll look after you!

Our research shows most businesses are falling down on the basicsHave you got the purpose, self-governance and mastery balance right?

Remember the three pillars when you launch a reward programmePurpose, Empowerment and Meaningful Reward

TO SUMMARISE

@RLDforBusiness

Visit us on stand XXX and pop your business card in the research box

Come speak to me after this presentation

...FINALLY, INTERESTED IN OUR RESEARCH?

@RLDforBusiness