the 4 c's of sej summit santa monica: content, community, conversion, contingency
TRANSCRIPT
THE 4 C’s OF SEJ SUMMITSANTA MONICA
Content • Community • Conversion • Contingency
4 Seasons
From Mastering Social Media for Big Brands by Debbie Miller
Dollar Shave Club
Think outside your niche…
From Adventures in Content Marketing by Katrina Jefferson
Remarkable Misfits
“If you love people enough they’ll give you everything.” – Amanda Palmer
Train your visitors to take action
SF Zoo Job Page
From What You Did Not Plan For in 2015 by Jordan Koene
NFL on Twitter
From What You Did Not Plan For in 2015 by Jordan Koene
XFINITY
Two weeks?
Personalized response
From Mastering Social Media for Big Brands by Debbie Miller
McDonalds
Slow response
time
Link to explanation
From Mastering Social Media for Big Brands by Debbie Miller
Amy’s Baking Co. – AKA How NOT to Repond
Criticizing fanbase
They are NOT freaking out… in all caps… dropping F bombs
Vulgarity
From Mastering Social Media for Big Brands by Debbie Miller
People Savvy
Tech Savvy
Hard Working
Loyal to Employer
65%
35%
86%
82%
14%
86%
11%
1%
From Millennials in the Workplace and Marketplace by Matt Prince