the 15th annual rosoff awards program

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Co-Presented by The Ad Club and Deloitte & Touche LLP THE TH ANNUAL ROSOFF AWARDS 15

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Celebrating Diversity

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Page 1: The 15th Annual Rosoff Awards Program

Co-Presented by The Ad Club and Deloitte & Touche LLP

THE TH ANNUAL ROSOFF AWARDS15

Page 2: The 15th Annual Rosoff Awards Program
Page 3: The 15th Annual Rosoff Awards Program
Page 4: The 15th Annual Rosoff Awards Program
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Arnold Z. Rosoff founded Arnold Worldwide in 1946, and made it his mission to increase the focus

on workplace diversity at Arnold and beyond. The creation of The Ad Club’s Rosoff Awards, now

in its 15th year, is part of his legacy.

The Rosoff Awards were conceived to honor visionaries of the Boston business community who

recognize that having a diverse workforce and operating in an inclusive environment can better serve

the needs of a diverse population.

Over the past 15 years, the ceremony has become one of New England’s premier diversity

celebrations, honoring companies with meaningful diversity, mentoring and inclusion programs,

and individuals who have displayed a personal commitment by devoting countless hours to this

important cause.

Congratulations to the 2011 winners for their tireless efforts and devotion to this mission!

THE 15TH ANNUAL

Page 6: The 15th Annual Rosoff Awards Program

Rosoff Board of Overseers The Ad Club Staff2011 Rosoff CommitteeJoyce BeachBlue Cross Blue shield of MassaChusetts

BarBara calauttideloitte

lisa colemanharvard university

John coomBeliBerty Mutual

Paul Franciscofoster & franCisCo

michael Jamesindependent

tara Knowlesdeloitte

taidgh mccloryCB riChard ellis

gerald Powderlydeloitte

casey recuPeroyear up

malcolm rogersMuseuM of fine arts, Boston

michael scannellstate street Corporation

sandra sims-williamsvivaki

Jerome smallsthe tJX CoMpanies, inC.

James sturgisstop & shop

natasha VaryaniMcCarter english llp

James wootenMullen

william Bacic *committee chairdeloitte

Milton BenjaMininitiative for a new eConoMy

BeVerly edgehillthe partnership, inC.

deBorah enosneighBorhood health plan

carol FulPJohn hanCoCk

andrew graFFallen & gerritsen

hannah groVestate street Corporation

Kathy Kielythe ad CluB

Keith Pedenraytheon

Joan reede, mdharvard MediCal sChool

Billie rosoFF

dr. Katherine sloanforMerly of MassaChusetts College of art & design

roBert turnerCoMMonwealth CoMpaCt

a Special thankS to:

Kathy Kiely president

Jessica clarKeController

Zach coledireCtor of soCial Media

clare coxdireCtor of professional developMent

John degrayart direCtor

casey guerinassistant to the president

laura KinsondireCtor of events

Kate mccaBedireCtor of Content

michael mishdireCtor of partnerships

ellis reaVeyContent Consultant

hari sKourtisart direCtor

thank You to:

Page 7: The 15th Annual Rosoff Awards Program

The Ad Club Board of DirectorsThe Ad Club Executive Board Jim BacharachJohn hanCoCk

BarBara calauttideloitte

gary colenaMp agenCy

John coomBeliBerty Mutual

tim daViesBlitz Media

anthony eVrardindependent

Bill Foxfidelity investMents

JeFF greenlerMonster

randy hanoBoston Magazine

eric healysapient

teresa herd staples

ian Karnellone to one

Jeremi Karnellone to one

Karen ledererBlue Cross Blue shield of MassaChusetts

Keith loriZioMiCrosoft advertiser & puBlisher solutions

John macneilMoody street piCtures

lynne montesantothe wall street Journal

andrew graFFallen & gerritsen

lisa desistoBoston.CoM & Boston gloBe Media

sarah Fayindependent

anne-marie Klinedigitas

christian meyergsn digital

ed PiettewBz-tv & tv38

chiP riVestrp sports & entertainMent Marketing

roB weisBergzipCar

Jim nortonaol

Jo-anne harris nyerthe tJX CoMpanies, inC.

hunter o’hanianMassaChusetts College of art & design

Kenneth romanZioCean spray CranBerries, inC.

darren rossCraMer

BaBa shettyhill holliday

margie sulliVanredtree produCtions

daVid swaeBeMullen

hal toVinBelMont savings Bank

laura westMni

matt wohlwelCh’s

christoPher woodsgoogle, inC.

Page 8: The 15th Annual Rosoff Awards Program

Diversity Champion

thank You to our SponSorS:

Page 9: The 15th Annual Rosoff Awards Program

Preludeopening performance by oladunni oladipo Welcome & Opening Remarks Kathy Kiely || president || the ad Club

william Bacic || new england Managing partner || deloitte & touche llp

Keynote Speakeranne Fudge || former Chairman & Ceo || young & rubicam Brands

Award Ceremonydiversity initiative: internal

diversity initiative: external

Marketing to a diverse audience

Mentor award

Champion of Change

Rosoff Scholars Partnership “artward Bound” with massachusetts college oF art & design

Reception & Cocktails

The Art of the Americas Wing Access & The Chihuly Exhibit

this evening’s prograM

Page 10: The 15th Annual Rosoff Awards Program

|| president || the ad CluB

Today, as we celebrate the 15th anniversary of The Rosoff Awards, we remember fondly Arnold Z. Rosoff, the visionary behind the award. He would be so very proud of this event and specifi cally our choice of venue.

How fi tting it is to be celebrating diversity in a room surrounded by the work of Dale Chihuly. His work is colorful, exotic, bold and brilliant. Chihuly forces us to rethink all of our perceptions of glass.

As we celebrate diversity tonight and have the luxury of touring the Chihuly Exhibit, I hope we will all be inspired by Chihuly’sbold use of color. And may the winners of The Rosoff Awards this evening stand as tall as Chihuly’s 42 ft. green tree.

We would like to thank our sponsors for making this remarkable celebration possible and thank our committee for their time and dedication to this thoughtful process.

Tonight we honor all of you who are determined to change the face of corporate America, because the only acceptable glass ceilingis Chihuly’s here at the MFA.

Have a wonderful evening.

Sincerely,

Kathy KielyPresidentThe Ad Club

A Letter From KATHY KIELY

Page 11: The 15th Annual Rosoff Awards Program

|| new england Managing partner || deloitte & touChe llp || 2011 rosoff Board of overseers

AS USED IN THIS DOCUMENT, “DELOITTE” MEANS DELOITTE LLP AND ITS SUBSIDIARIES. PLEASE SEE WWW.DELOITTE.COM/US/ABOUT FOR A DETAILED DESCRIPTION OF THE LEGAL STRUCTURE OF DELOITTE LLP AND ITS SUBSIDIARIES.

Congratulations to this year’s Rosoff Award winners. It is truly an honor for Deloitte to team with The Ad Club to present this year’s awards recognizing organizations and individuals with meaningful diversity, mentoring and inclusion programs.

In the 15 years since the launch of the Rosoff Awards, the face of Boston has changed. The “Big Dig” transformed the downtown area, making it friendlier and more accessible. The literal face of Boston has changed, too. In the 1990s, only 41% of city residents were ofa diverse background - today that number is 53%.

There is still much work to be done to foster more inclusive workplaces and take advantage of the power of New England’s growing diversity. Businesses cannot afford to ignore all of this talent. They must invest in attracting, developing and retaining top talent of all backgrounds to fuel their growth.

The organizations being honored by the Rosoff Awards recognize the importance of an inclusive environment and have implemented effective programs around recruiting, retaining and advancing talent. Even in hard economic times, Rosoff winners maintain a strong focus on diversity and inclusion because they understand that a more diverse workforce has a measurable impact on their bottom lines.

At Deloitte, we know that our ability to deliver a diverse and empowered workforce is critical to our business performance. Our clients expect our teams to be high performing with a range of perspectives. The global economy requires a broad set of skills and increased innovation to serve the global marketplace. So our work, and the work of Rosoff Award winners, continues.

Congratulations to this year’s Rosoff Award winners. We salute your efforts to change the face of New England’s workforce to refl ectour community.

William K. BacicNew England Managing PartnerDeloitte & Touche LLP

A Letter From WILLIAM K. BACIC

Page 12: The 15th Annual Rosoff Awards Program

|| forMer ChairMan & Ceo || young & ruBiCaM Brands

Ann Fudge is Former Chairman and CEO of Young & Rubicam Brands, a global network of pre-eminent companies across the full range of marketing communications. Young & Rubicam Brands companies include Y&R (advertising), Burson-Marsteller (public relations/public affairs), Wunderman (direct and database marketing), Landor Associates (brand consulting and creative design), Sudler & Hennessey (strategic healthcare communications) and Cohn & Wolfe (public relations), among others.

Prior to Young & Rubicam Brands, Ms. Fudge served as President, Beverages, Desserts and Post Division – a $5 billion unit of Kraft Foods. She served on Kraft’s Management Committee and has managed many businesses including Maxwell House Coffee, Gevalia Kaffe, Kool Aid, Crystal Light, Post cereals, Jell-O desserts and Altoids. Before joining General Foods, she spent nine years at General Mills, where she began as a Marketing Assistant and rose to the level of Marketing Director.

She serves on the Board of Directors of General Electric, Novartis, and Unilever. She is a trustee of Morehouse College and the Brookings Institution. Ms. Fudge also serves on the Board of the Rockefeller Foundation, the Council on Foreign Relations, and is Chair of the U.S. Program Advisory Panel for the Gates Foundation. She has served as Vice Chair of the Harvard Board of Overseers, on the Board of Catalyst, the NY Philharmonic and on the Board of Governors for the Boys and Girls Clubs of America. She has also served on the Board of the Federal Reserve Bank of New York, Liz Claiborne, Allied Signal, Honeywell, and Marriott International.

Ms. Fudge has received the Matrix Award for Advertising fromNew York Women in Communication and was a recipient of theNY Executive Council’s Ten Awards for leadership and innovation in business. She was named one of Time Magazine’s Global Business Infl uentials. Among her other honors are Leadership Awards from the Minneapolis and New York City YWCA, an Alumni Achievement Award from Harvard Business School, a Lifetime Achievement Award from Ebony magazine, and a Legacy Awardin Business from Black Enterprise magazine. She has been profi led in Black Enterprise, Business Week and The New York Times, among others and named by Fortune magazine as one of the “50 Most Powerful Women in American Business.”

Ms. Fudge received her BA from Simmons College and her MBA from Harvard University Graduate School of Business. Ms. Fudgeis married and has two sons and fi ve grandchildren.

Keynote Speaker ANN FUDGE

Page 13: The 15th Annual Rosoff Awards Program

For more than a quarter century Jonathan Elias has been an award winning journalist. He anchors WBZ-TV news at 5pm and 5:30pm and he reports for WBZ-TV news at 11pm. Since joining the team in 2007 he has won eight Emmy awards including Best Anchor and Best Reporter three times. In addition to his work with local charities, Elias is involved with the U.S. Military. He serves as the Honorary Commander of Hanscom Air Force Base, and also teaches once a year at the U.S. Army War College in Carlisle, Pennsylvania.

Elias joined WBZ-TV from KNXV in Phoenix, AZ. He served as the main anchor for fi ve years. He also traveled the country reporting stories such as Hurricane Katrina, Hurricane Rita and the Washington D.C. sniper shootings. While in Phoenix his investigative work won him a George Foster Peabody Award, an Emmy award, a National Headliner Award, and an Investigative Reporters and Editors certifi cate. He also formed the “Welcome Home Project” to honor and recognize returning veterans from Iraq and Afghanistan.

Prior to Phoenix, Elias was the main anchor at KCBS-TV in Los Angeles, CA. In his fi ve years at the station he won a Golden Mike for his work during the Jewish Day Care Center shooting. He also anchored for hours following the crash of Alaskan Airlines fl ight 261. He spent a great deal of time helping local charities with fundraisers and events, and he also helped promote awareness about the need to build the World War 11 Memorial in Washington D.C.

In the early 90’s Elias worked at WCCO-TV in Minneapolis, MN. He was the 5pm anchor and 10pm reporter. For fi ve years he traveled the country covering a variety of stories including the Oklahoma City bombing, the crash of TWA fl ight 800, the Northridge earthquake, and the O.J. Simpson murder trial. He was a part of the team that won a George Foster Peabody Award, and he won Emmy awards for his anchoring and reporting.

Early in his career he worked in Birmingham, Alabama and Sacramento, California. In that time he headed up an investigative unit and been a traveling correspondent that reported from the L.A. Riots, Oakland Hills Fire, Landers Earthquake and a half dozen huge wildfi res. In all, he’s won 2 Peabody Awards, 16 Emmys and more than 15 Associated Press Awards.

Jonathan has a B.A. in history from California State University at Northridge. He and his wife Holly met when they were fi ve years old. He has two kids and loves spending his off time with his family. He enjoys golf, martial arts, weightlifting, rock climbing, and target shooting. Now and then he likes to play the piano or “pick his banjo”.

|| wBz-tv news anChor & reporter || wBz-tvEmcee JONATHAN ELIAS

Page 14: The 15th Annual Rosoff Awards Program

Opening Performance

Reception Entertainment

OLADUNNI OLADIPO

INTERNATIONAL STRING TRIO

Twelve-year-old Oladunni Oladipo started her professional music career four years ago with the Boston Pops and has performed with the orchestra many times, including an appearance at the 2009 Fourth of July concert at the Esplanade. Already branded a regional phenom, she continues to dazzle audiences throughout the area. Oladunni has performed the National Anthem for the Boston Red Sox and Boston Cannons, and is a fan favorite with the Boston Celtics at the TD Garden. Oladunni particularly enjoys lending her voice to charitable causes, and has been featured at events for

Children’s Hospital, Newton-Wellesley Hospital, the American Heart Association, and the 9/11 Commission. She has appeared on the Fox 25 Morning Show, WBZ Channel 4, and WHDH’s “Urban Update.” In collaboration with her other singing siblings, the Oladipo Sisters, Oladunni just released her debut album titled “The Mighty One,” an original compilation of contemporary gospel songs.

The International String Trio prides itself on its stylistic diversity, delivering gypsy jazz, Appalachian folk, acoustic world music, virtuosic classical arrangements and popular songs from movie soundtracks. The Trio enjoys using the diverse cultural backgrounds of its members, hailing from Russia, Japan and England, to infl uence its unique performance aesthetic. Performing up to 120 events a year, including festivals, concert halls, jazz clubs, schools and universities, the Trio is experienced at performing at a multitude of venues. Their shows are enormously entertaining, as the Trio strives

to provide energetic yet intimate performances. With each and every performance, the Trio enjoys leading its audiences on a cultural musical journey around the world. Through these means, their music is instantly appealing to a wide range of audiences.The group’s latest CD release, “Appalachia,” is an acoustic collection of refi ned and articulate arrangements, exclusive tothis rare instrumentation.

Page 15: The 15th Annual Rosoff Awards Program

initiatiVe For a new economy

John hancocK

Kelley chunn & associates

marlo marKeting/communications

massachusetts national guard

microsoFt

mullen

neighBorhood health Plan

nixon PeaBody llP

sPaulding rehaBilitation networK

telemundo Boston

the Boston gloBe

the Business coach

tuBoston.com

ywca Boston

adnetiK

Brigham and women’s hosPital

comcast

commonwealth comPact

conoVer tuttle Pace

cooley manion Jones llP

digitas

edwards angell Palmer & dodge llP

emc corPoration

Fidelity inVestments

First class, inc.

Fisching For the unwritten

harVard Pilgrim health care

healthworKs Foundation

hisPanic american chamBer oF commerce

hisPanic marKet solutions

Congratulations to the 2011 Nominees

claritZa aBreau, ma dePartment oF health and human serVices

wayne Budd, goodwin Procter llP

Jeanne dasaro, the new ProsPerity initiatiVe - wonder women oF Boston

Kim duKes-riVers, diVersity staFFing Pros

yVonne garcia, liBerty mutual

Karen KaPlan, hill holliday

sa’adiyah masoud, donoVan hatem llP

Paula Parnagian, world View serVices

doreen rigBy & ron roBertson, state street corPoration

sandra sims-williams, ViVaKi

william smith, national center For race amity

cheng-imm tan, mayor’s oFFice oF new Bostonians

eliZaBeth thornton, BaBson college

Page 16: The 15th Annual Rosoff Awards Program
Page 17: The 15th Annual Rosoff Awards Program

THE HONOREES

Page 18: The 15th Annual Rosoff Awards Program

Nixon Peabody LLP is recognized as a Global 100 law firm, with approximately 700 attorneys collaborating in cities across the U.S. and in European and Asian commercial centers. The firm is made up of a diverse group of lawyers and professionals whose demographics mirror those of the communities around the world in which they live and work. Nixon Peabody is widely known for outstanding pro-bono service and a deep commitment to diversity. The Diversity Challenge, launched in July 2010, is a commitment from the firm’s personnel to take specific action in the interest of promoting diversity at Nixon Peabody, particularly to enhance the recruitment, development and retention of diverse attorneys and staff.

Each Nixon Peabody attorney is asked to devote 40 hours annually to a diversity initiative, activity or event. The 40-hour commitment is tracked through time sheets and counts towards the lawyer’s non-billable commitment to the firm. Examples of qualifying activities include: organizing or attending a diversity-oriented event; mentoring a minority, LGBT, or female attorney; working with HR in the development of professional training and

partnership coaching programs; and reaching out to current clients with affinity groups or diversity committees to create joint projects. The Diversity Challenge is believed to be one of the first of its kind in the nation. In terms of the legal industry, they see the Diversity Challenge as an initiative that could be launched in various cities or regions by having Nixon Peabody take a leadership role and challenge other firms to participate.

The Challenge is intended to be a continual reminder that Nixon Peabody attorneys must challenge themselves to be more inclusive and provide equal opportunities for all, so that diversity issues become everyone’s responsibility and not just that of a chief diversity officer or a diversity committee. The Challenge goes beyond everyday activities and is intended to further institutionalize diversity and inclusion best practices in the culture of the organization.

Diversity Initiative Internal

Page 19: The 15th Annual Rosoff Awards Program

Mr. Glincher, who is based in the fi rm’s Boston offi ce, joinedNixon Peabody’s predecessor fi rm Peabody & Brown in 1987.Prior to serving as CEO and Managing Partner of Nixon Peabody, he served for seven years as managing partner of the Boston offi ce, which is the fi rm’s largest offi ce. Mr. Glincher is a prominent, nationally recognized attorney who builds and leads signifi cant client service teams. His practice focuses on representation of special servicers, asset managers, lenders, owners, and developersof real estate, business owners, professional service fi rms, and various parties in the negotiation and resolution of business and real estate disputes. He continues to represent the fi rm’s business and real estate clients while serving as CEO and managing partner.

Mr. Glincher serves on the faculty of Boston College, wherehe has taught a course in real estate fi nance since 1988. He is chairman emeritus of the board at Hebrew SeniorLife, a nonprofi t organization that provides medical and housing services to the elderly. He is also a member of the Board of Directors ofthe Greater Boston Chamber of Commerce.

|| Managing partner & Ceo || niXon peaBody llp

Accepting For Nixon Peabody LLPANDREW I. GLINCHER

Page 20: The 15th Annual Rosoff Awards Program

The Girl Scouts of Eastern Massachusetts (GSEM) serve their communities with the mission to build girls of courage, confidence and character. While the GSEM proudly executes this mission through everything they do, they have extended their own mission to ensure this opportunity is available to all girls in their service area. This means they don’t simply serve the girls who come to them and provide them with leadership building opportunities. They actively seek out the girls who need these opportunities most and bring the programs to them. The FaB Factor program is their latest innovative example of this mission.

FaB Factor encourages girls to discover their inner fabulousness; whether it is her proficiency in math or the ability to speak confidently on important issues. Whatever each girl discovers, she will be empowered to make a difference. FaB Factor serves low-income girls between the ages of 5-17 residing in urban neighborhoods and partners with low-income housing communities, public and private schools and community centers. FaB Factor’s target communities are among those with the highest teen pregnancy rates, where juvenile violence is more likely to take place, where high school dropout rates are worse than the state average and where the population of low-income students is higher than the state average.

The three long-term goals of FaB Factor are to encourage and empower girls to graduate high school and pursue professional careers; to develop a strong sense of self and the ability to make better choices; and to become positive contributors to their community. This effort is preventive, not an intervention for girls after they fall on troubled times. Girls properly equipped with decision-making skills and a support system are less likely to become involved in gangs or to drop out of school.

By continuing with their collaborative strategy of working with many local entities, it is GSEM’s intention to become an integral part of each of the communities served, understanding that lasting relationships are built on mutual trust. To that end, GSEM will become a year-round presence in the life of each girl and her community.

Diversity Initiative External

Page 21: The 15th Annual Rosoff Awards Program

Ruth N. Bramson has spent her career advancing the leadership of women and continues this legacy as the fi rst Chief Executive Offi cer of the Girl Scouts of Eastern Massachusetts.

Ms. Bramson’s past positions include Executive Vice President of Human Resources for National Grid US and Senior Vice President of Human Resources with Shaw’s Supermarkets/Star Markets.

Additionally, Ms. Bramson served as the Undersecretary of Administration and Finance in the Romney Administration and the fi rst Chief Human Resources Offi cer and Chief Diversity Offi cer for the Commonwealth of Massachusetts.

Ms. Bramson serves on the Advisory Board of Junior Achievement, as a co-chair of the Diversity Sub-Committee for the Governor’s STEM Council, and is a member of the Massachusetts Coalition for Equal Pay and the Women of the Association of Latino Professionals in Finance and Accounting (ALPFA) Corporate Advisory Board. She sits on the Board of Governors of Tufts

Medical Center, the Board of Overseers for the Mother Caroline Academy & Education Center, and serves as a Trustee of Middlesex Community College. She has been recognized for her tremendous portfolio of work and community service, most recently as an inductee to the Junior Achievement Business Hall of Fame, and the Boys & Girls Club of Dorchester New England Women’s Leadership Award honoree. Ms. Bramson was honored by the Massachusetts Women Political Caucus as one of the 2010 Abigail Adams Award Recipients for her continued commitment to advancing leadership opportunities and equality for girls and women. In March 2011, Ms. Bramson was honored by the Boston Business Journal with a Lifetime Achievement award for the Advancement of Women.

A graduate of Barnard College, Columbia University, Ms. Bramson received a master’s degree from Boston University.

|| Ceo || girl sCouts of eastern MassaChusetts

Accepting For The Girl Scouts of Eastern Massachusetts RUTH N. BRAMSON

Page 22: The 15th Annual Rosoff Awards Program

Boston-based Neighborhood Health Plan (NHP) serves 230,000 Massachusetts residents, of which approximately 80% participate in government-funded programs like MassHealth and Commonwealth Care, and 20% are commercial members, typically small businesses in urban settings. NHP is unique among health plans in Massachusetts and across the country in that they actively collect racial and ethnic data in an effort to better serve their diverse membership population.

In 2009, data for NHP members demonstrated that Black and African-American women received breast cancer screenings less often than women of White, Latino or Asian descent. Having breast cancer detected at late stages – or not at all – leads to poorer health outcomes, including early death.

Atypical for a health plan, NHP developed a unique approach to address this issue by creating an integrated communications campaign targeted at Black and African-American women, ages 40 and older, particularly those who live in socio-economically disadvantaged communities. The campaign has strong visual appeal and messaging, and is targeted at a local level to create awareness, education and a call to action in an effort to remove barriers and address the impact that this health disparity has on communities that feel its profound effects.

NHP conducted two phone-a-thons with YWCA Boston in 2010 as part of their overarching mammography campaign to promote awareness and education for Black and African American women, demonstrating how this disease affects their community and how they can get connected to care and services. The phone-a-thons employed a truly multi-cultural approach, with volunteers making calls in several languages including Spanish, Haitian Creole, Portuguese, Mandarin Chinese, French and English. This capability enabled the women called to have these critically important conversations in a language in which they were most comfortable, and facilitated outreach to underserved communities.

NHP sees first-hand how health care disparities affect those who are economically disadvantaged and/or physically disabled—specifically with regard to the preventive care services many minority women do not receive—and is truly on a mission to make health care more accessible to women across all ethnicities.

Marketing to a Diverse Audience

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Pam Siren is the Vice President of Quality and Compliance for Neighborhood Health Plan. She is responsible for providing strategic leadership to ensure NHP’s compliance with state and federal laws and regulations, the state Medicaid contract, clinical quality measurement and improvement, and NCQA accreditation. Under Ms. Siren’s leadership, NHP has achieved ‘Honor Roll’ status in NCQA/U.S. News and World Report Nation’s Best Medicaid Health Plans and achieved status as one of the nation’s Top 50 Commercial Health Plans two years in a row. In the same time period, NHP earned excellent NCQA accreditation status for both the Commercial and Medicaid products.

Ms. Siren has worked in health care for more than 30 years. She started her career as a nurse in the inpatient setting, and expanded her career to include public health, quality management, evaluation, and compliance before joining NHP in 1999.

Ms. Siren earned a Bachelor of Science in Nursing from Widener College and a Masters in Public Health from Boston University. She is a member of the Health Care Compliance Association and the American Society of Quality.

|| viCe president of Quality & CoMplianCe || neighBorhood health plan

Accepting For Neighborhood Health PlanPAM SIREN

Page 24: The 15th Annual Rosoff Awards Program

|| svp, people insights & inClusion || vivaki SANDRA SIMS-WILLIAMS

Mentor Award

In her role at VivaKi, Sandra Sims-Williams is charged with developing and sustaining diversity and inclusion initiatives, tools and measurement across a global employee network. Prior to becoming a part of VivaKi, Sandra served as director of diversity for Digitas, part of the Publicis/VivaKi network. During her tenure with Digitas, she made it her primary focus to educate leadership on diversity and to implement a diversity agenda and recruitment strategy that ensures the talent base refl ects the marketplace. Sandra joined Digitas in 1991 and held several human resource leadership positions during her 17 years there, witnessing the agency’s growth from a one-offi ce agency to part of a Paris-based global holding company comprised of three digital marketing agencies.

Sandra is an industry-recognized authority on diversity and a key driver of Publicis Groupe’s diversity agenda, creating and leading the Groupe’s Diversity Council. This group, which consists of leaders from the Groupe’s agencies, meets quarterly to share best practices and collaborate on programs and initiatives.

Sandra is passionate about supporting and empowering young women, especially women of color, to be the best they can be. She is an alumnus of The Partnership, an organization to help attract and retain people of color to Boston and is an involved member of her community serving on the board for Woodward School for Girls in Quincy, MA, and is a member of the Women’s Executive Committee of the Boston Chamber.

Sandra is often asked to participate in panel discussions to share her insight and experience on matters specifi c to diversity as well as mentorship, women’s issues and industry-related topics. Sandra was honored with a Global Visionaries Award from Howard University in April 2010 and was inducted as a Women Achiever by the YWCA in June 2010.

As a successful woman of color, well-established and recognized in her industry, she is a living example of pride, integrity, determination, resilience, generosity, care and love. All of these qualities are felt by every person who has had the privilege to work alongside or be mentored by Sandra.

Page 25: The 15th Annual Rosoff Awards Program

|| president || hill hollidayKAREN KAPLAN

Champion of Change

As President of Hill Holliday, Karen Kaplan is committed to enhancing diversity across all levels of the advertising industry. She has formed lasting relationships with organizations that support minorities, such as AAF Most Promising Minority Students, the Massachusetts Society for the Prevention of Cruelty to Children, Bottom Line, Tomorrow’s Women Today and several others. Karen is also a strong voice when it comes to women’s issues and has served in leadership roles for organizations such as the Massachusetts Women’s Forum, Women Opening Doors for Women, and the Massachusetts Conference for Women. She is continuously striving for ways to bring new opportunities to individuals who wish to move ahead in both their personal and professional lives. As a highly respected member of Boston’s business community, Karen has a platform upon which she can bring attention to important issues and organizations. She led fundraising efforts for the MSPCC resulting in millions of dollars for children in need. Karen believes that “giving back” is not just a charitable notion, but rather an integral part of business.

As the head of one of the most creative advertising agencies in the country, Karen also ensures that Hill Holliday reaps the benefi ts of diversity. For the agency’s popular and coveted internship program, between 25 and 30 spots are put aside for diversity students. Hill Holliday has also created the Diversity and Inclusion Council. With members from varying professional levels and ethnic backgrounds, this committee focuses on issues such as supplier diversity, communication, workforce inclusion and workforce development.

Throughout her 28 years with the agency, Karen has been an integral part of an organization that has always believed in giving back. Whether it is money, time, services, pro bono campaigns, or volunteering, Hill Holliday has always been there. Now, as President of the agency, Karen is the steward of this legacy. She sees her role as one that creates positive infl uence and affects real change. Karen feels that she has been blessed in many ways and now it is her responsibility to return the goodwill.

Page 26: The 15th Annual Rosoff Awards Program

argus CoMMuniCations with neighBorhood health plan

arnold worldwide with the aMeriCan legaCy foundation

Bank Boston

Bell atlantiC

Blue Cross Blue shield of MassaChusetts

Boy sCouts of aMeriCa

Boston red soX

Boston Minute Man CounCil

Colette phillips CoMMuniCations, inC.

deloitte & touChe llp

fleet Boston finanCial

hill, holliday, Connors, CosMopulos, inC.

holland & knight llp

houghton Mifflin

initiative for a new eConoMy

John hanCoCk finanCial serviCes

MassaChusetts Convention Center authority

Mellon new england

neighBorhood health plan

partners+simons with Blue Cross Blue shield of MassaChusetts

partners+simons with the united way of MassaChusetts Bay

progressive with arnold worldwide

orBitz with Mullen & BarkBark

pendelton JaMes

raytheon

sovereign Bank

state street Corporation

stop & shop

trinity CoMMuniCations

whitehead Mann

paul franCisCo: viCe president, Client relationship ManageMent, veritude

naChelle gordon: founder & eXeCutive direCtor, future leaders By design

MiChael JaMes: Chief diversity offiCer, Boston arChiteCtural College

huBie Jones: dean eMeritus, Boston university sChool of soCial work

gloria neMerowiCz: president, pine Manor College

daniel e. rivers: founder & president, neXus allianCe

annapoorni sankaran: shareholder, greenBerg traurig llp

gail snowden: fleet Boston finanCial

seidu suMani: senior Manager & new england diversity CounCil leader, deloitte & touChe usa llp

deBorah washington: direCtor of diversity, patient Care serviCes, MassaChusetts general hospital

Benaree wiley: president & Ceo, the partnership inC.

Previous Rosoff Award Winners

Page 27: The 15th Annual Rosoff Awards Program

Congratulations to the 2011 Rosoff Award Recipients.

Job # & CC: AG13859

Job Name: AG13859 RosoffAwards_2011 a&g_mec.indd Date: 04-06-11Live: 9.75” x 5.75” Trim: 11” x 7” Bleed: 11.25” x 7.25” Page: 1 Rev: 1Stage: mech Release: 04-06-11 DB AD: CW: PM: Scale: 100%Color: 4c Gutter: — Other: ST: DB

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Initials / Date Initials / Date Initials / Date

Client / Date: ________________________________________________

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Diversity&Inclusion

is proud to support the 15th Annual Rosoff Awards

Congratulations to all the winners and thank you for your continuous commitment to diversity.

Page 30: The 15th Annual Rosoff Awards Program

Friends of Rosoff Sponsor for the 2011 Rosoff Awards cmj cmjlaw.com

Diversity Matters

Featured here are the CMJ/Cristo Rey student workers: (L to R) Claudia St. Germaine, Ilana Guitierez, Kaira Perez, Steven Espinoza

At CMJ we believe in fighting for what matters. This is why clients turn to us when the stakes are high, when it’s personal, and when they need to win. The value we place on diversity allows us to continually find new and innovative ways to achieve success while honoring our commitment to helping our clients reach their goals.

As a trial firm, we believe winning matters. So whether it’s through partnering with the Cristo Rey High School to provide their students with training and mentorship, or by lending support to the Rosoff Awards, CMJ has remained determined to help others win by achieving their goals.

Page 31: The 15th Annual Rosoff Awards Program

Since the inception of our Diversity & Inclusion initiative in 1994, Deloitte has recognized that the strength we gain from the diversity of

our talent fuels our growth. Our people are encouraged to bring their authentic selves to work, which allows for more creativity and better

collaboration, enhancing the success of our teams, our inclusive environment, and the careers of all our professionals.

To see how we help them reach for their own unique stars, visit www.deloitte.com/us/diversity

Reach for the stars

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

Copyright © 2011 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

Page 32: The 15th Annual Rosoff Awards Program

Inspiration.You’re an

Fidelity congratulates the nominees and

recipients of The 2011 Rosoff Awards.

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Page 34: The 15th Annual Rosoff Awards Program

Liberty Mutual is proud to be a Diversity Champion and support the fifteenth annual Rosoff Awards. Here’s to all those who make a difference by recognizing, valuing, and promoting the differences and similarities we all share.

Responsibility. What’s your policy? ®

CHAMPION DIVERSITYAND EVERYONE WINS.

11COR020_RosoffAwardsAd_v2.indd 1 4/15/11 6:34 PM

Page 35: The 15th Annual Rosoff Awards Program

Different by design.At Staples, we believe that the diversity of our associates and customers is strongly connected to the strength of

our brand. That’s why we promote an inclusive workplace where people are valued for their unique backgrounds,

experiences and perspectives.

Page 36: The 15th Annual Rosoff Awards Program

At State Street, diversity and inclusion aren’t aspirations, they’re fundamental to how we do business.

Congratulations to the winners of the 15th Annual Rosoff Awards.

11-0002-2540_0511

2011_Rosoff_full_v2.ai 1 4/25/11 7:48 PM

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The TJX Companies, Inc. is proud to support The Ad Club’s 15th Annual Arnold Z . Rosof f Award s

CARINGFOR OURCOMMUNITY

Visit us at www.tjx.com

A Company Of Choice

Retailerof Choice

Neighborof Choice

Employerof Choice

Page 38: The 15th Annual Rosoff Awards Program

781.231.7200uni-graphic.com

Most people know that UniGraphic offers digital and offset printing, complete pre-press services, large and grand format graphics, and even a full-service mail house. And that we have an extremely experienced team ready to work for you.

But did you know we also specialize in state-of-the-art online services such as Web To Print? Or that we always take the time to inform our clients about the convenience and cost savings these new technologies can offer?

The Benefits of Web To Print• Request all types of marketing collateral in an on-demand environment. Items like business cards, brochures, and direct mail, are accessible 24/7.• Create 1-to-1 marketing pieces that substantially increase response rates, customer retention and brand awareness.• Maintain control over your company’s key branding components with elements that are fixed and others that are flexible.• Lower costs and improve turnaround time through automation.

OFFSET & DIGITAL PRINTING COLOR MANAGEMENT & RETOUCHING LARGE & GRAND FORMAT PRINTING MAILING SERVICES & FULFILLMENT

need A PRInTeR WHO CAn dO IT ALL FOR YOU?

CLICk

PRInT

sCROLL

Page 39: The 15th Annual Rosoff Awards Program

DIVERSITY OF ALL KINDSBabson isn’t just committed to diversity; it’s who and what we are.Our collaborative community shapes leaders who take risks, thriveunder pressure, and capitalize on opportunity to create economic andsocial value.

Congratulations to the 2011 Rosoff Award Winners.

www.babson.edu

MKT11-013 Rosoff Awards Ad-003_Layout 1 4/21/11 9:54 AM Page 1

Visit us at bankofamerica.com

We’re proud to support the voices of our community.

Like individuals, businesses are members of the community too. The most extraordinary enterprises take this connection to heart, doing what they can to help their neighborhoods grow.

Bank of America is pleased to support The Ad Club for their active community involvement and appreciation of their important role in advancing the public good.

©2010 Bank of America Corporation SPN-103-AD | ARR23410

Page 40: The 15th Annual Rosoff Awards Program

LONG BEFORE THERE WAS A ROSOFF AWARD, SHE WAS WINNING OVER HEARTS AND MINDS.

Congratulations Sandra Sims-Williams and all of tonight’s honorees. D

CB Richard Ellis/New England is

proud to support the 15th Annual

Rosoff Awards.

Diversity and inclusion is woven into every aspect

of CB Richard Ellis’ business. From the clients we serve,

employees we retain and suppliers we use, to the

services we offer and the markets in which we operate.

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Eastern Bank recruits for diversity at all levels of our organization, we are an equal opportunity employer.

E A S T E R N B A N K . C O M

Embracing Diversity, Empowering Individuals.

At Eastern Bank, we foster an inclusive environment by valuing different backgrounds, cultures, and ways of thinking. Greater diversity enhances our ability to be innovative, serve a broader group of customers, and as a result, our team members thrive.

To learn more visit our website.

Two International Place, Boston, MA 02110 www.eatonvance.com ©2011 Eaton Vance 800-225-6265

Eaton Vance is proud to sponsor the 15th Annual Rosoff Awards

Page 42: The 15th Annual Rosoff Awards Program

It’s a small, diverse, multicultural world after all.

Monster connects employers and job seekers who value talent, innovation and inclusion in the workplace.

To learn more visit us online at monster.com

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Congratulations to the 2011 Rosoff Award winners.

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