We createchemistrythat makes animal nutrition love to be more efficient.

CONTENT/INTRO 02–03

BASF 04–05

ANIMAL NUTRITION 06–07

OUR VALUES 08–09

CLOSE TO CUSTOMER 10–11

QUALITY 12–13

INNOVATION 14–15

SUSTAINABILITY 16–17

OUR TARGET SPECIES 18–19

RUMINANTS 20–21

PIGS 22–23

POULTRY 24–25

PETS 26–27

AQUACULTURE 28–29

CONTACT 30–31

SMART QUESTIONSCAN TURN INTO GOOD IDEAS.

How can we achieve more with the same resources? How can we feed more animals with less feed? How can we feed our animals as if it were summer all the time? How can we make sure feed is hygienic but still tastes great? How can we find out what color the yolk is before we crack the egg? How can we be sure that growth is healthy growth? How can we secure resources for an uncertain future?

At BASF Animal Nutrition, these are the kinds of questions we ask every day. We’ve already found answers to many of them, and we’re working on answering the rest using intelligent chemistry.

32 CONTENT/INTRO

WE CREATE CHEMISTRY FORA SUSTAINABLE FUTURE.

Our company has been evolving to respond to the world around us since 1865. Looking ahead at the contribution we want to make to a sustainable future, one thing is clear: We will continue to develop, to meet new challenges, to take advantage of new opportunities and to succeed. To be successful, we need a common understanding of what we do, and why and how we do it. This provides us with a strong foundation from which to move forward together. We know that good chemicals can improve the chemistry of the world we live in. And we prove every day that we don’t just make chemicals, we create chemistry.

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THE WORLD NEEDS EFFICIENT SOLUTIONS FOR BALANCED GROWTH.In 2050, more than nine billion people will live on our planet. The world population and its demands will keep growing, while the planet’s resources are finite. If nothing changes, we will need the resources of almost three of our planets to meet the demands of the population – one of them being an increasing appetite for meat, fish, eggs, and dairy products. Simply producing more and more will not work. That’s why we need to produce more from less with efficient feed solutions for balanced growth.

Today, we might not have all the answers to the questions the future will bring with it. But we will get there together with our customers. By offering vitamins, carotenoids, enzymes, organic acids, clays and omega-6’s, we can help make smaller quantities of feed nourish more animals. Innovative products like Natugrain® TS, modern technologies like white bio tech nology and our leading concept SET – applied sustain abil ity™ add to the symbiosis of cost-efficiency and sustain ability. Feed producers, farmers, animals and consumers can all benefit from our research dedicated to feeding the world’s growing population.

76 ANIMAL NUTRITION

WE BELIEVETHAT TRENDSETTING INNOVATIONS ANDTRADITIONAL VALUES GOTOGETHER PERFECTLY.

98 OUR VALUES

CLOSE TO CUSTOMER MEANSDOING WHAT YOUR CUSTOMERSEXPECT BEFORE THEY EXPECT IT.

We know that our customers expect products from us that keep animals vital and help them to thrive. Products that help them meet the challenges posed by tighter resources and intense competitive pressure, while at the same time ensuring the high-quality milk, eggs, meat, and fish that

consumers value and have come to expect. We want to make our customers more successful. That’s why we’re putting our efforts into finding out what they really want from us, and making their wishes come true.

1110 CLOSE TO COSTUMER

QUALITY IS MORE THAN MEETINGTHE STANDARD, IT’S SETTING IT.BASF has decades of experience in the feed sector, in development, production and application. We place particular importance on delivering the highest quality for the benefit of humans and animals alike. That’s why our customers can rely on our products to meet the highest standards and fulfill their needs. For us, this also includes holding the necessary certificates and fulfilling industry specifications.

With our high-quality, efficient products, we help you to keep your business profitable and preserve resources at the same time.

1312 QUALITY

INNOVATION MEANS THAT THE LOVE FOR YOUR PRODUCTMAKES YOU KEEP LOOKINGFOR SOMETHING BETTER.

The more complex the challenge, the more vital it becomes to find creative solutions. How can a cow yield more milk but still be less exhausted? How can we keep green fodder fresh for a long time? How can we gain more energy and micro nutrients from forage crops?

Thanks to our global research network, with renowned Animal Nutrition Institutes and our own research and develop -ment program, we are ideally placed to find creative answers to these and similar questions related to animal nutrition. Our enzyme research is just one example. We recently added a highly competent team and pioneering technology center in California to help us further strengthen our development opportunities. We apply for lots of patents every year. In the time it’s taken you to read this brochure, we’ve probably added another idea to our list.

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SUSTAINABILITY IS A JOURNEY BALANCING ECONOMYAND ECOLOGY FOR THE BESTAVAILABLE SOLUTION.

Sustainable practices don’t just save natural resources, but our customers’ budgetary resources too. More output from less input – what could be better than that?

BASF is a pioneer in sustainability, offering comprehensive consulting and analysis with its SET – applied sustainability™ program. It aims to contribute substantially towards making the production of meat, milk, fish, and eggs more transparent, and offers improvement to everyone involved. Our organic acids help prevent feed spoilage, and enzymes allow more productive use of forage crops, so that less corn, soy, and grains are needed for animal feed.

16 SUSTAINABILITY 17

NO MATTER WHAT ANIMALS YOU FEED:IT PAYS A LOT TO CAREEVEN A BIT MORE.

18 OUR TARGET SPECIES 19

RUMINANTS.We’re developing feed additives to keep animals energetic and productive. Lutrell® is just one of many examples. Its omega-6’s help to reduce the strain of lactation on cows. This keeps cows feeling better while producing more and better milk. Other BASF products improve the quality of silage and prevent feed spoilage.

• Vitamins (Lutavit®)• Beta-Carotene (Lucarotin®)• Formic Acid (Amasil®)• Propionic Acid (Luprosil®)• Clay Products (Novasil™ Plus)• CLA (Lutrell®)• Propandiol• And more

20 RUMINANTS 21

PIGS.

Our products help pigs to better digest and utilize their food as well as keeping feed hygienic and fresh. We provide what pigs need to grow, stay vital and eventually supply high-qualitymeat. The pioneering phytase Natuphos®, for example, im-proves digestion of plant phosphorous. This helps to avoid adding inorganic phosphorus, and preserves resources as well as the environment.

• Vitamins (Lutavit®)• Beta-Carotene (Lucarotin®)• Phytase (Natuphos® E, Natuphos®)• Xylanase, Glucanase (Natugrain® TS)• Formic Acid (Amasil®)• Propionic Acid (Luprosil®)• Clay Products (Novasil™ Plus)• Glycinates (Copper, Manganese, Iron, Zinc)• CLA (Lutalin®)• And more22 PIGS 23

BASF’s feed additives help poultry, such as laying hens and broilers, to make better use of the energy provided by their feed. The enzyme Natugrain® TS, for example, makes wheat and barley easier to digest. We also provide Lucantin®, which gives eggs their appealing yellow- orange yolks and broiler chickens their appetizing golden skin color. Other products provide an optimal supply of nutrients and work to prevent parasites and fungi from contaminating the feed.

• Vitamins (Lutavit®)• Beta-Carotene (Lucarotin®)• C-30 Ester (Lucantin® Yellow)• Canthaxanthin (Lucantin® Red)• Citranaxanthin (Lucantin® CX forte)• Phytase (Natuphos® E, Natuphos®)• Xylanase, Glucanase (Natugrain® TS)• Formic Acid (Amasil®)• Propionic Acid (Luprosil®)• Clay Products (Novasil™ Plus)• Glycinates (Copper, Manganese, Iron, Zinc)• And more

POULTRY.

24 POULTRY 25

PETS.BASF products keep dogs, cats, and other pets fit and vital so that they can spend many joyful years as part of the family. Vitamins give them everything they need for their metabolism.

• Vitamins (Lutavit®)• Beta-Carotene (Lucarotin®)• Clay Products (Novasil™ Plus)• CLA (Lutalin®)• Propandiol

26 PETS 27

AQUACULTURE.Our products are also often used in fish ponds and in marine aquacultures. Not only do they ensure excellent performance through rapid, vital growth, they also provide fish and shellfish with all the important vitamins. Lucantin®, for example, gives trout and salmon delicate pink flesh and provides the skin of shellfish with a beautiful, vivid color.

• Vitamins (Lutavit®)• Beta-Carotene (Lucarotin®)• Astaxanthin (Lucantin® Pink)• Canthaxanthin (Lucantin® Red)• Formic Acid (Amasil®)• Propionic Acid (Luprosil®)• Clay Products (Novasil™ Plus)• And more

28 AQUACULTURE 29

THE WAY TO BETTERANIMAL NUTRITION MAY BESHORTER THAN YOU THINK.

Published by BASF SE, Animal Nutrition, 67056 Ludwigshafen, GermanyNote: National regulations may vary and need to be considered prior to product use.

This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data, and information contained herein are presented in good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full inspection of the products upon delivery or any other obligation. No warranties of any kind, either express or implied, including warranties of merchantability or fitness for a particular purpose, are made regarding products described or designs, data, or infor ma-tion set forth, or that the products, designs, data, or information may be used without infringing the intellectual property rights of others. In no case shall the descriptions, information, data, or designs provided be considered a part of our terms and conditions of sale. (December 2015)

Europe, Africa, West AsiaBASF SEAnimal Nutrition, EuropeChemiestrasse 2268623 LampertheimGermanyPhone: +49-621 60-28073Fax: +49-621 60-28363e-mail: nutrition-europe@basf.com

South AmericaBASF S.A.Animal Nutrition, South AmericaAvenida das Nações Unidas 14.171 – 10th floor04794-000 São Paulo SPBrazilPhone: +55-11-2039-2292Fax: +55-11-2039-2344e-mail: nutrition-south-america@basf.com

North AmericaBASF CorporationAnimal Nutrition, North America100 Park AvenueFlorham Park, New Jersey 07932USAPhone: +1-800-527-9889 Fax: +1-973-245-6766e-mail: nutrition-north-america@basf.com

Asia/Pacific BASF South East Asia Pte. Ltd.Animal Nutrition, Asia/Pacific 7 Temasek Boulevard, #35-01 Singapore 038987Phone: +65 6337 0330 Fax: +65 6432-3298e-mail: nutrition-asia-pacific@basf.com

www.animal-nutrition.basf.com

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