Textbooks vs. Technology

Noise, Hype, and Potential

Devices--Trends

Computers

Tablets—iPad, Kindle, Nook, etc.

iPhones, Droids, etc.

Source for trends—Horizon Report

So, everything will eventually be on an Iphone,

right?

It’s a Big World

Digital Chalk

Blackboard

D2L

Moodle

Knoodle

Adobe

Apple

Google aps

iNACOL

Intel Education

Web20teach

Classtools

4Teachers

DiscoveryEducation

Education City

Edublogs

Edjudo

Digital Delights for Learners

etc.

75 Browsers Plus

Internet Explorer

Chrome (Google)

Firefox

Opera

Netscape (AOL)

Safari (Apple)

Seamonkey

Voyager

Rockmelt

Crazy

Orca

Swiftweasel

Avant

Lobo Java

Epiphany

Etc.

Publishers

A huge industry with centuries of

experience and tradition

Differences between textbook publishers

and others

Which ones are online today and how are

user costs changing?

Textbook Publishers/Re-Sellers

Mind Tap (Cengage)

Openclass (Pearson)

FlatWorld (re-seller)

Coursesmart (re-seller)

Amazon (re-seller)

Typical Online Text Model

Access to a Server-based text

Lower price at the onset

Limited time frame

Lower cost than a hard copy

No resale potential

Hardware/software?

Legal Issues

DOJ files suit against Apple and major

publishers

Ditto, European authorities

Players—Amazon, book stores, Apple,

Publishers

Redesign the Process

A textbook on a device is still a textbook

Digital options include downloading pieces

of textbooks—related to the learning

objectives.

Example:

◦ TC auto service

◦ 150 page free download

Instructor issues

Do I really need all this stuff?

Is it pushed at us because it is cool?

Did the administration ask for input?

Do the techies care about my needs?

I’m busy, leave me alone.

Objectives

Lower costs

Engage students, increase self study

Reduce instructor lecture time

Reduce administrative paperwork

Increase time for special students

Improve high stakes test scores

Improve accuracy in reporting

Digital 1-2-3

1. Digital download (low cost)

2. Free text downloads

3. Interactivity (how students learn)

4. Instructor management (tracking,

communicating, assessing, reporting)

Learning Styles

Interactivity (games, challenges)

Labs, simulations

Active graphics

Visual stimulation and engagement leads

to self-paced study

Speed of interface a force (cloud?)

Lecture Builder

All graphics in an accessible database

Key word or module selection

Thumbnails presented

Expand, review

Select and assemble.

Instructor Management

Management of the learning process

◦ Control of access/tracking/communicating

◦ Quizzes, tests and assessments

◦ Reports, certificates

Adding/modifying content

Instructor time, efficiency

◦ Reducing lecture time

◦ Revising time allocation

Instructor Support

Toll free tech support or email

Webinars

All instructor requests are logged

Content & functionality updated “on

the fly”