BATTLE

OF TH

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FANBOYS:

APPLES V

S. ANDROID

S

J ON

RE

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I SE

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AN

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WA

TS

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| TH

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INTRODUCTIONSJon Rexeisen, Senior Developer

©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 3

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INTRODUCTIONSAndrew Watson, Senior Developer

©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 4

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AGENDALifecycle of a project

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User Experience and Design

Mobile Landscape

Development

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MOBILE LANDSCAPE

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USERS

Android iPhone

Split evenly between male/female

48% under 35 53% under 35

17% have incomes < $25k 8% have incomes < $25k

40% have incomes > $75k 57% have incomes > $75K

26% have incomes > $100k 41% have incomes > $100k

©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 7

Generalizations

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MARKETSHARE

Android iOS

More total device activations iPhones are the top selling devices

Tablet adoption is unknown(Amazon, Google, and Samsung don’t release

numbers)Over 100 million iPads sold

20 billion apps installed - June 2012 35 billion apps - Oct 2012

1.5 billion apps downloaded / month

1 billion apps downloaded / month

©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 8

Devices & markets

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MARKETSHARE

Position Android iOS

1

2

3

4

5

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Top free apps

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MARKETSHARE

Position Android iOS

1

2

3

4

5

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Top paid apps

$3.99

$6.58

$2.59

$3.99

$4.00

$.99

$.99

$.99

$1.99

$.99

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USER INTERFACE

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USER INTERFACE

Android iOS

Don’t put the same design on both platformsUsing the same interaction pattern is OK

Be mindful of persistent buttons Customizability iOS 6

Context aware menus Strong multilingual push

Long press is now for multiselect UICollectionViews are the new hotness

Style and HIG aren’t required by spelled out

HIG is required. Except when Apple ignores it

©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 12

Human interface guidelines, ahoy

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DEVELOPMENT

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DEVELOPMENT

Android iOS

83% Gingerbread or later (Dec 2010)25% running ICS or later (Oct 2011)

94% running iOS 5 (Oct 2011)60% running iOS 6 (Sept 2012)

Pick some devices & pray Choose iPhone 3GS or 4 and up

Slice forldpi, mdpi, hdpi, xhdpi

Slice for 320x480, 640x960, 640x1136

Fragments for different screens Auto layout

If done right, fragmentation isn’t a big problem as it might seem

Getting slightly harder with iTallBoy with different screen sizes

Multimedia integration is difficult Expectations of performance

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The difference

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THE FUTURE

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THE FUTURE

Android iOS

Market is going to become more lucrative

Better sharing support

High profile gamesUser interface to largely stay the

same

Continued device fragovation / not just for phones anymore

Apple will continue to sell the#1 and #2 best selling phones

OS fragmentation going to get better

Major push internationally

Android Tablets are legitimate devices

Still going to report tablet numbers

©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 16

Where will the platform be in 2013?

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HUG IT OUT

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HUG IT OUTWhy can’t we be friends?

©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 18

Always have a mobile strategyApple sold more iOS devices were sold in 2011 than all the Macs it sold in 28

years

Embrace the platform and users

iOS doesn’t have to lose for Android to win

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@rexeisen

@drewy5

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http://nerdery.com

@the_nerdery

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