telling your brand stories through video · watch video content on twitter 82% of twitter users and...
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T E L L I N G YO U R B R A N D S T O R I E S T H R O U G H V I D E O
@ TA R I Q S L I M
A STORY TELLING PLATFORM FOR USERS & BRANDS
TWITTER VIDEO
300Mmonthly active users
80%mobile
68%return daily
GLOBAL REACH FOR YOUR GLOBAL BRAND
WATCH VIDEO CONTENT ON TWITTER
82% OF TWITTER USERS
And are 25% more likely to discover video first vs. the average consumer
Source | Video Research, Research Now, US, Feb 2015
TWITTER USERS LOVE VIDEO
PAID DRIVES EARNED
Each September, Budweiser celebrates responsible drinking. Be there for the ones you love. #FriendsAreWaiting
Budweiser@Budweiser
Budweiser
2.5M+
Video views in first week
6:1Earned to paid ratio
61.7K RETWEETS 56.6K FAVORITES
Promoted by Budweiser
23X More likely to talk about Bud after the campaign
3 TYPICAL WAYS BRANDS USE TWITTER VIDEO
AMPLIFY EXISTING CONTENT
AMPLIFY BESPOKE CONTENT
TWITTER & TV: DUAL SCREENING
REAL-TIME TARGETING DRIVES RELEVANCY
INTEREST
KEYWORDS
TV TARGETING
NETWORK
DEVICE/OSFOLLOWERS
WEB RETARGETINGGEO/POSTCODE
300MPEOPLE
#TwitterAmplify
Sky Sports Rugby @SkySportsRugbyTry for @EnglandRugby! Live SS2. QBE Rugby updates brought to you by @SamsungMobileUK #GalaxyNote4
Promoted by Samsung Mobile UK
Jonny May Try - England
Live SS2. QBE Rugby updates brought to you by @SamsungMobileUK #GalaxyNote4
RETWEETS477
FAVORITES377
2:43 PM - 8 Nov 2014
TWITTER AMPLIFY
CONTENT (BROADCASTER)+PRE-ROLL (BRAND)+AMPLIFICATION (TWITTER)
#TwitterAmplify
Sky Sports Rugby @SkySportsRugbyTry for @EnglandRugby! Live SS2. QBE Rugby updates brought to you by @SamsungMobileUK #GalaxyNote4
Promoted by Samsung Mobile UK
Jonny May Try - England
Live SS2. QBE Rugby updates brought to you by @SamsungMobileUK #GalaxyNote4
RETWEETS477
FAVORITES377
2:43 PM - 8 Nov 2014
TWITTER AMPLIFY
CONTENT (BROADCASTER)+PRE-ROLL (BRAND)+AMPLIFICATION (TWITTER)
@TwitterAds | Confidential
Launched in January 2013
@TwitterAds | Confidential
100 million people watch Vines every month
@TwitterAds | Confidential
More than 1 billion loops a day
A NEW FORM OF CREATIVITY
Looping Magic effectsStop-motion
Boom goes the #GalaxyVine. I think it’s obvious what you are Harry... Gynastics time for #EdWood #woodman#loop
Samsung Mobile US 32d ago Jackson Holland 110d ago Richard Barley 8d ago
84%of users have seen a Vine video
Source | #Birdsignals, Vision Critical, UK 2014
and 72% of these users say they’d be likely to watch one again
A UBIQUITOUS SOURCE OF CONTENT
of users find Vine videos to be entertaining or funny
39%of users think Vine videos are creative and innovative
65%
Source | #Birdsignals, Vision Critical, UK 2014
TWITTER USERS LOVE VINE CONTENT
of users said that they would share Vine content
38%
@TwitterAds | Confidential
B R A N D S U S I N G
SAMSUNG TELL STORIES THROUGH VINE CONTENT AMPLIFIED ON TWITTER
MICROSOFT USE PROMOTED TRENDS TO DRIVE VIEWS OF THEIR VINE CONTENT
@HP USED VINEOGRAPHERS TO TELL THEIR STORY SEAMLESSLY ACROSS TWITTER & TV
So I found out today not all laptops can turn into a tablet @HP #BendTheRules
Robby Ayala@robbyjayala
24.1K RETWEETS 33K FAVORITES
Vine
#BENDTHERULES
I just figured out how to juice oranges with my new HP laptop!! #BendTheRules
Zach King@FinalCutKing
278 RETWEETS 170 FAVORITES
Vine
#BENDTHERULES
PERISCOPE
LIVE ON PERISCOPE
BROADCAST YOUR LIVE EVENTS
SKYSCANNER#24HRPERISCOPE
#LiveOnPeriscope
T E L L I N G YO U R B R A N D S T O R I E S T H R O U G H V I D E O
# T H A N K S
@ TA R I Q S L I M