telling your story with video marketing
TRANSCRIPT
VIDEO MARKETING use of video to promote
WHY VIDEOMARKETING?
1. Easy to Access• 57% of all consumer internet traffic• 78% of people watch videos online every week• 55% of people watch videos online every day
2. Youtube the 2nd Search Engine• Over 3 billion searches every month• 1 billion unique users visit per month• 6 billion hours of video are viewed every month
3. High conversion rate• Keep bounce rate down (embed on site)• Homepage videos are shown to increase the rate by 20%• Using video on landing pages can increase the rate by 80%
“If history were taught in the form of stories, it would never be forgotten.”
- Rudyard Kipling
Video Film
A video production consists on
many things
Concept, Script & StoryActorLocationEquipmentLightingAngles (framing)Audio and SoundEditing and postproduction effectsPublishing
Concept,Script
& Story
1. Identify the audience
2. Keep it short, but not rush
3. You have 15 seconds
4. Create a storyLifestyle stories – emotional connectionHeritage stories – functional & history
5. Don’t give it all away