1. TWITTERAND SOCIALMEDIABy: Jeremy Pynenburg

2. DESCRIPTION OF TWITTER Twitter is a micro-blogging site The term Twitter meansa short burst ofinconsequentialinformation Billions of tweets per daylimiting 140 characters 3. HISTORY OF TWITTER Twitter was born onMarch 21st, 2006 Three founders of: JackDorsey, Evan Williams,and Biz Stone They were looking for away to send instantmessages through their(Tech Crunch, 2012)cell phones Jack Dorsey talks about whyhe made Twitter 4. TWITTER MARKETINGSUCCESSES Tony Hsieh, CEO ofZappos.com portrays arelatable image to hisfollowers His followers love howthey can relate to Tony Relatability makes yourcompany more attractive 5. TWITTER MARKETINGSUCCESSES In 2009, Nestle released livetweet ads Asking their followersWhat stimulates yourchilds mind? All tweets were moderatedand released ascommercials This was a brilliantmarketing strategy toallow their consumers tobecome involved 6. TWITTER MARKETING FAILURES McDonalds had amarketing backfire onTwitter Starting a trend#McDStories Unfortunately moredistasteful tweets ratherthen promotionaltweets were published 7. TWITTER MARKETINGFAILURES Toyota was a mainsponsor in the NFLsSuper Bowl 2012 Anybody who tweetedthe trend#SuperBowl2012 wasspammed withmessages from Toyota The story is now knownas the Camry Effect, itwas annoying to usersand did not work out 8. BEST PRACTICE OFTWITTER FORBUSINESSES Do your research andengage your costumers Be credible, know yourproduct and betrustworthy Less planning and moreexecuting Listen and observebefore engaging 9. FUTURE OF TWITTER ANDSOCIAL MEDIA Social media has alreadychanged the way wecommunicate Businesses need to beintegrated into socialmedia to be successfuland stay relevant We use social media somuch as acommunication toolthat it has become themain way wecommunicate 10. THANK YOU FORWATCHING