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ACKNOWLEDGEMENT

First of all we would like to thank Allah the Almighty for giving us the Strength and knowledge to prepare this assignment. For our Principles of Management Project Report we selected Telenor Pakistan.

Telenor Pakistan is the country's single largest European investor, with investments in excess of US$2.3 billion. It acquired a GSM license in 2004 and began commercial operations on March 15, 2005. Telenor Pakistan currently holds nationwide GSM 900/1800 licenses. In addition the company holds a license to build and operate a mobile network in Azad Jammu and Kashmir (AJK) and the Northern Areas. Telenor Pakistan also holds a Long Distance and International (LDI) license under which it provides nationwide and international call services. After launching EDGE in August 2006, Telenor Pakistan has the country's widest EDGE coverage, allowing access to high-speed Internet and data services.

Submitted to: Ma’am Gull Panra

Fundamental of Marketing

Submitted by:

Mirwaise khan (26120)

(BSBA)

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PICTURES: -

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Kamran Akbar (Team Leader of Telenor regional office Quetta)

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Telecommunication

Telecommunication is the transmission of information over significant distances to communicate, or Telecommunication means to change information into electric signals for transmission and switching.

History of telecommunication

The history of telecommunication began with the use of smoke signals and drums in Africa, the Americas and parts of Asia. In the 1790s, the first fixed semaphore systems emerged in Europe; however it was not until the 1830s that electrical telecommunication systems started to appear. The history of telecommunication is an important part of the larger history of communication.

Early telecommunications

Early telecommunications included smoke signals and drums. Drums were used by natives in Africa, New Guinea and South America, and smoke signals in North America and China. Contrary to what one might think, these systems were often used to do more than merely announce the presence of a camp.

Telegraph and Telephone

The first commercial electrical telegraph was constructed in England by Sir Charles Wheatstone and Sir William Fothergill Cooke. It used the deflection of needles to represent messages and started operating over twenty-one kilometres (thirteen miles) of the Great Western Railway on 9 April 1839.

The conventional telephone was invented by Alexander Graham Bell in 1876, based on his earlier work with harmonic (multi-signal) telegraphs. The first commercial telephone services were set up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and London. Bell held the master patent for the telephone that was needed for such services in both countries. The technology grew quickly from this point, with inter-city lines being built and telephone exchanges in every major city of the United States by the mid-1880s. Despite this, transatlantic voice communication remained impossible for customers until January 7, 1927 when a connection was established using radio.

In 1880, Bell and co-inventor Charles Sumner Tainter conducted the world's first wireless telephone call via modulated lightbeams projected by photophones. The scientific principles of their invention would not be utilized for several decades, when they were first deployed in military and fiber-optic communications.

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TELECOME INDUSTRY IN PAKISTAN

Following is the list of Telecommunication Companies in Pakistan.

Name License Owner Year

PTCL Etisalat 1947

ZONG (Formerly Paktel) China Mobile Company 1992

Instaphone Telecard 1993

Mobilink Orascom Telecom 1994

Ufone PTML 1998

V wireless PTCL 2004

GO CDMA Telecard 2004

Telenor Telenor 2005

Warid Telecom Abu Dhabi Group 2005

Wateen Warid Telecom 2007

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TELENOR GROUP A TELECOMMUNICATION COMPANY

HISTORY

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The Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia. The Telenor Group is among the largest mobile operators in the world with over 180 million mobile subscriptions and a workforce of approximately 40,000. Telenor Pakistan has reported a subscriber base of over 36 million, making it Pakistan's second largest mobile operator. The headquarters are located in Islamabad.

The company acquired the GSM license in 2004 and began commercial operations on March 15, 2005. So far, it has invested over USD 2.3 billion in the local economy and has created 2,400 direct and 25,000 plus indirect jobs. It also has a network of over 200,000 retailers, franchises and sales & service centers, thus providing means of livelihood to thousands of Pakistanis.Over Rs. 147 billion in various forms of direct and indirect taxes have been contributed to the national exchequer by Telenor Pakistan since the beginning of its operations in 2005. Telenor Pakistan's corporate headquarters are in Islamabad, with regional offices in Karachi, Lahore, Faisalabad, Multan, Hyderabad and Peshawar. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.Mobile Financial ServicesTelenor Pakistan acquired 51% of Tameer Microfinance Bank in November 2008 and in 2009, launched Pakistan’s first and to date the largest Mobile Financial Services brand 'Easy paisa'. In February 2014, Easy paisa won two GSMA awards at the Mobile World Congress in Barcelona Spain. It was honored the ‘Best Mobile Money Service in the World’ and ‘Best Mobile Money Service for Women in Emerging Markets.' Internet ServicesTelenor Pakistan took part in the spectrum auction held on April 23, 2014 and acquired the license to launch 3G services in Pakistan for USD 147.5 million. With the ambition of bringing ‘Internet for All’, the company started aggressive rollout of 3G services across urban and rural areas of Pakistan. Today, Telenor Pakistan is the fastest growing 3G network in Pakistan and expanded the 3G coverage area to 45 cities by the end of October 2014. Telenor Pakistan currently serves over 1.3 million 3G customers across Pakistan.Telenor Pakistan provides also wide EDGE connectivity across the country. It has one of the largest data networks (GPRS) in Pakistan providing Internet services to customers. Corporate ResponsibilityIn addition to our focus on extending the benefits of mobile communications, Telenor Pakistan contributes to society through selected social investments that are focused on long-term partnerships that can contribute to lasting change. Focus areas for Telenor Pakistan are; Disability, Education, Health, Emergency Response and Employee Volunteerism.Currently, Telenor Pakistan is partnering with Plan international to rehabilitate 44 partially damaged, flood affected, government middle schools across Pakistan to benefit more than 10,000 students. PKR 145 million have already been allocated to improve the infrastructure of school buildings, provide water sanitation & hygiene (WASH) facilities, construct IT labs, install solar electrification and in house maintenance of the facilities. The school improvement plan also includes teacher/student training on use of ICT for education and improved conceptual clarity through Telenor m-learning service as well as e-education content.Khuddar Pakistan is Telenor Pakistan's flagship corporate responsibility program which aims to create dignified opportunities for persons with disabilities. The purpose is to become the most disabled-friendly organization in Pakistan in terms of employment, service, and community support.

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We have also has taken and continue to implement a number of environment friendly initiatives that include mainstreaming energy efficiency and alternate energy solutions, and implementing occupational health & safety practices that comply with international standards.

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TELENOR PRESENCE WORLD WIDE WITH DIFFERENT NAMES :

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Denmark

Telenor

CBB

Canal Digital

Sweden

Telenor Sweden

Bredbandsbolaget

Glocalnet

Canal Digital

Finland

Canal Digital

Hungary

Pannon

djuice

Montenegro

Promonte

djuice

Serbia

Telenor Serbia

Ukraine

Kyivstar

djuice

Russia

VimpelCom

India

uninor

Asian Markets

Pakistan

Telenor Pakistan

Talk shawk

Djuice

Bangladesh

Grameen phone

djuice

Thailand

dtac

Malaysia

DiGi

European Markets

Norway

Telenor Norway

Canal Digital

Conax

Norkring

Telenor Satellite Broadcasting

djuice

LOGOS OF TELENOR SINCE 1855:

MISSION AND VISION STATEMENT

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TELENOR BELIEVE IN FOUR CORE VALUES:Make it EasyThey are practical. They don't complicate things. Everything they produce should be easy to understand and use. Because they never forget they are trying to make customers' lives easier.

Keep PromisesEverything they set out to do should work, or if it doesn't, they are here to help. They are about delivery, not over promising, actions not words.

Be InspiringThey are creative. They strive to bring energy to the things they do. Everything they produce should look good, modern and fresh. They are passionate about their business and customers.

Be RespectfulThey acknowledge and respect local cultures. They do not impose one formula worldwide. They want to be a part of local communities wherever they operate. They believe loyalty has to be earned.

MARKETING MIX OF TELENOR:

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Product:

Products of Telenor include:

GSM SERVICES (Calls, SMS, 3G, and Internet):

Telenor provide all those service with the help of the Talkshawk and with the help of the Djuice services. Djuice and Talkshawk are a type of two different names which is used by Telenor to attract the customer towards their own telecom industry. Talkshawk was specially launched for women to provide them long and high minute’s packages so that they would remain satisfied and become loyal customers of Telenor PK. In this way Telenor provide different Calls, Sms, 3G and internet services by the name of Talkshawk and Djuice.

(FINANCIAL SERVICES)

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Financial services of Telenor include:

Easy paisa

Telenor Pakistan has always been a pioneer in innovative services. For easy paisa, Telenor Pakistan has partnered with Tameer Micro Finance Bank to introduce branchless banking for the first time in Pakistan. The innovative product umbrella of easy paisa will give Telenor customers complete convenience and empowerment that you have always wanted in life.

Easy paisa is not just limited to Telenor subscribers; it’s available for all mobile users. In fact people without mobile phones can equally enjoy our products. So now everyone can use its services from anywhere and anytime.

Easy paisa card:

Easy paisa been doing great across the country but this time they have come up with one of the best solution, ATM debit Card.

Easy paisa ATM card can be issued to all the Telenor subscribers’ already Easy paisa account holders and new ones.The Transaction fee is 20 rupees per transaction using 1 Link ATM anywhere in Pakistan. Easy paisa offers ATM cards that are available for all Mobile Account customers from their nearest Telenor Service Center or Tameer Bank branch. These ATM cards will work on every ATM in the country and can be used to withdraw cash from the Mobile Account directly.As per banking standards, these ATM cards are highly secure and also extremely convenient for Mobile Account customers who don’t need to go to an easy paisa shop to withdraw cash every time.

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Utility Bill payment:

Easy Paisa by Telenor can be used for the payment of the utility bills all over the world by all the subscribers through nearest easy paisa outlet, 24 hours a day, and 7 days a week.

Telenor says that, currently there are 8000 retail outlets including Telenor Sales and Service Center and Telenor Franchise.

Features:

* You can pay your utility bill at nearest retail outlet, no need to go to bank* After office/late hours* On weekends/holidays* Confirmation SMS received after bill pay transaction* 24/7 help line (345) availability (trained call center agents)

Utility Companies On Board

1. PTCL (Pakistan Telecommunication Company Limited)2. SSGC (Sui Southern Gas Company)3. SNGPL (Sui Northern Gas Pipelines Ltd)4. KESC (Karachi Electric Supply Company)5. IESCO (Islamabad Electric Supply Company)6. GEPCO (Gujranwala Electric Power Company)7. LESCO (Lahore Electric Supply Company)8. HESCO (Hyderabad Electric Supply Company)

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Money Transfer

Using Money Transfer from easy paisa, customers can now send and receive money to and from family, friends, etc from any easy paisa shop in the most efficient, secure and convenient way. Customers do not have to own a Telenor connection, nor do they need to have a mobile phone at all. The best thing about the service is that any person in Pakistan can use this product and that no registration is required!

Any person with a need to send money from one city to another can use this service from any easy paisa shop. For example, household staff, drivers, guards, etc. can all now send their monthly salaries home to their families from urban cities to rural villages. Similarly, parents can send funds to their children at educational institutions in other cities for tuition fee, monthly pocket money etc. And people who travel frequently, who don't want to carry cash can use this service as Travelers Cheques by sending money to themselves from one city and collecting the money in another city.

International Home Transfer

Using Easy paisa International Home Transfer, customers can now receive money from family and friends from over 80 countries through its Sending Partners. Customers do not have to own a Telenor connection, nor do they need to have a mobile phone at all. The best thing about the services is that any person in Pakistan can use this product, no registration is required and it is completely free

Mobile account:

Following the phenomenal success of easy paisa and it services like Bill Payment and Money Transfer, easy paisa is now proud to introduce another ground breaking service for Telenor subscribers called "easy paisa Mobile Account". Using "easy paisa Mobile Account" Telenor subscribers will now be able to pay bills, transfer money and use many more services from their own mobile phones, anytime, anywhere.

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Easy paisa Mobile Accounts are actual bank accounts and work just like a normal bank account. This service is available only for existing and new Telenor subscribers. Easy paisa Mobile Account can be opened from any Telenor Sales and Service Centers, Telenor Franchise or Tameer Bank branch.

Once an easy paisa Mobile Account is opened, users can go to any of the thousands of easy paisa shops and Tameer Bank branches in Pakistan to 'Deposit Cash' into or 'Withdraw Cash' from their easy paisa Mobile Account.

Master Card or My Card:

The financial service launched by Telenor enables customers to make financial decisions easily, anytime and anywhere. The Telenor My Card makes banking safe and convenient.

TELENOR SMARTPHONES

Telenor has launched its own cheap 3G smartphones.

The two handsets from Telenor will be available from 15th April 2015 on all Telenor Sales & Service Centers and franchises as well as in selected mobile shops across Pakistan.

Both handsets were manufactured in China. The one traditional looking 3G smartphone price: Rs 3,700 to Rs 3,900. It has a front camera and also run social media apps (Facebook, Twitter and What Sapp).

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On the other hand the second which is a touch screen smartphone cost at Rs 6,000 to 6,700 which is loaded with Telenor Music, Telenor Appstore, Viber, Skype and Social Media Apps.

Telenor Pakistan brings 18 months warranty for its customers, which is the first time in Pakistan that any handset comes with an extended warranty.

Telenor Pakistan’s customers can avail a balance of Rs 600 and 3GB data over the first six months with these handsets.

TELENOR USB DONGLE:

Telenor USB Dongle is a USB device that plugs in your laptop/PC and gives you instant internet access in over 4000 local and numerous international destinations.

TELENOR SATELLITE BROADCASTING

THOR 7 is a multi-mission spacecraft built for Telenor Satellite Broadcasting (TSBc). The satellite includes Telenor’s first high performance Ka-band payload, designed to serve the maritime market. The HTS Ka-band payload on THOR 7, designed specifically for the mobility VSAT market, provides cost-effective solutions and offers high-powered coverage over the North

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Sea, the Norwegian Sea, the Red Sea, the Baltic Sea and the Mediterranean. The satellite also has a Ku-band payload for broadcast and television services in Central and Eastern Europe. It was designed with up to 25 simultaneously active Ka-band spot beams and a steerable beam for flexibility in meeting changing market requirements. Its Ku-band payload includes 11 transponders, which enable expanded services in the region as well as back-up to ensure uninterrupted service. THOR 7 will be positioned at 1 degree West longitude. The satellite was successfully launched in April 2015.

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All over the World:

In Pakistan Telenor network is available almost in each and every city and villages of Pakistan

3. PRICE (COST)

It has two different pricing strategies:

1. Postpaid

2. Prepaid:

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4. Promotion

1. TV commercials2. Print media

3. Social media

4. Bill boards

TELENOR PORTFOLIO

FINANCIAL SERVICES (PRODUCTLINE 1) GSM SERVICES (PRODUCTLINE 2)

TELENOR MOBILES (PRODUCTLINE 3)

TELENOR SATELLITER BOARDCASTING (PRODUCTLINE 4)

Services and innovation

Telenor Pakistan offers a wide array of private and corporate services, prepaid and contract mobile telephony. Some examples of the services are:

The Telenor Cricket Companion, a GPRS based application allowing you to get updates and watch games directly on your phone.

The TeleDoctor service answers medical questions from customers via SMS.

Food recipe services, Bollywood downloads, etc.

Apna PCO ("Our Public Call Office"), allowing people in rural areas to share a mobile phone.

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Telenor Pakistan is spread across the country, creating thousands of direct and indirect job opportunities.

BCG MATRIX OF TELENOR:

EASY PAISA :

It is the star SBU of Telenor because the reason Is that the concept of the payment of bill, transfer of money and even mobile banking with the help of Easy paisa services was first and foremost launched by Telenor in the telecommunication Market of Pakistan. That is why Telenor’s this SBU is star and leading the market of Financial services by the name of easy paisa. Telenor has almost 8000 outlets of easy paisa all over the country so it has high market share and growth as well. That is why it is star.

Edge stick :

This SBU know as USB dongle is the Question mark business of Telenor the main reason is that it has been

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recently launched by Telenor and almost most of the Market has already been captured by PTCL INTERNET USB’s whereas Telenor’s edge stick hasn’t captured enough market that is why this business of Telenor is at question mark stage because Telenor itself is not aware that whether this business will capture market or not? Weather the Edge stick will be able to compete USB’s of PTCL of may attract the customers of PTCL INTERNET USB’s or not? So this business is in doubt that is why it is in Question Mark.

Prepaid :

This business is cash cow just because it is always under use by majority of the subscribers of Telenor out of 36 million. That is why it earns a lot of cash for Telenor which is then used by Telenor for the improvement of other type of SBU’s and business.

Post Paid :

This business is considered as dog just because it has not high market share and growth.

The reason of the Postpaid in the category of dog is :

1. Postpaid of Telenor is under the use just in the metropolitan cities of Pakistan and has no access in other areas of Pakistan neither it is used there.

2. It is also not under use of any one just because every customer of Telenor cannot bear it due to its expensiveness that is why its market share are not impressively high and that is why it is dog business of Telenor.

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Mobil ink has high market share but, low growth rate hence it is placed at cash cow position. Ward is at Dog position because of low market share and low growth rate. Ward did not invest to

compete the telecom market in Pakistan.

Telenor and Ufone are placed in stars because of high market share and still high growth rate in industry. They have to invest more to retain this position to convert into cash cow.

Zong is placed in Question Mark due to low market share but, still there is high growth rate in market. It can be a star by huge investments.

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ORGANIZATION HIRERACHY:

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CEO

DIRECTOR SALES DIRECTOR MARKETING

DIRECTOR SERVICES

DIRECTOR HR

NATIONAL

MANAGER HRNATIONAL

Manager SALES

COORDINATOR

MARKETING

NATIONAL MANAGER SERVICES

DIRECTOR ADMIN

REGIONAL

ADMIN SOUTH

MANAGERSALES (SOUTH)

9

REGIONAL MANAGER

SALES (NORTH)REGIONAL MANAGER

SALES (CENTRAL 1)REGIONAL MANAGER

SALES (CENTRAL2)

S&D MANAGER

KARACHI

S&D MANAGER

HYD

S&DMANAGER

SUKKER

S&D MANAGER

QUETTA

REGIONAL MANAGER

SOUTH

REGIONAL MANAGER

NORTH

REGIONAL MANAGER

CENTRAL 1

REGIONAL MANAGER

CENTRAL2

MANGER SERVICES

KARACHIMANAGER SERVICES

HAIDERABAD

MANAGER SERVICE

QUETTA

MANAGER SERVICES

SUKKER

MANAGER PR

HEAD OF A&P

HEAD OF BI AND

RESEARCH

DIRECTOR SEGMENT

REGIONAL EXECUTIVE

SOUTH

REGIONAL EXECUTIVE

NORTHREGIONAL EXECUTVE

CENTRAL 1

REGIONAL EXECUTIVE

CENTRAL 2

REGIONAL ADMIN

NORTH

REGIONAL ADMIN

CENTRAL 1

REGIONAL ADMIN

CENTRAL 2

ASM

ASM

DIRECTOR O&M

CTO

MANAGER RAN

MANAGER NSS+BSS

MANAGER OPS

EXECUTIVE

Sr. TECHNICAL

OFFICER

TECHNICAL OFFICER

MARKET SEGMENTATION

(Market Segment)

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GEOGRAPHIC SEGMENTATION BY TELENOR :

Telenor has the following segments all over the world :

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If we talk about Pakistan So Telenor PK has targeted almost each and every city and village of Pakistan and has ranked itself has 2nd largest telecom company in Pakistan. Telenor has targeted Baluchistan, Sindh, KPK, and Punjab, Northern Areas, FATA and almost all the tribal areas of Pakistan Geographically. Telenor is also

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giving special attention to the border areas of Pakistan such as chaman dalbandin, taftan etc which are considered as the business areas of Baluchistan and Telenor is trying to capture all these areas and provide GSM and all other services to the people of these areas.

DEMOGRAPHIC SEGMENTATIONAGE BASED SEGMENTATION

• PRE PAID:

1. Talkshawk

2. Talkshawk har Second For 15-22 yrs

3. Talkshawk 30 Second For 20-27 yrs

4. Talkshawk har Minute From 25- onward

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In the second map of Pakistan we can see the Boarder areas where the Telenor is trying to access and capture it

• DJUICE

1. Djuice From 15-24

2. Djuice Jaagtay raho From 18-24 night

• Postpaid:

1. Persona From 32-55

This Postpaid service targets the Business Class mainly. There are four different plans which varies with the amount of monthly line rent.

Picture of Talkshawk and Djuice Packages :

Talkshawk:

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Djuice :

Demographic segmentationIncome and Psychographic segmentation

Telenor has also provided different sort of packages of calls, sms, internet and 3G for different classes of Pakistani society based on their GDP and income. Every society has three different class based on individuals income and wealth, these classes are Upper or elite class, Middle class, Lower class. Telenor have thus provided different type of packages to these three classes and have targeted them through those packages.

Categorization of different classes by Telenor :

1. Persona Customer – (Upper or elite class)2. Persona business -- (Middle class including business and corporate occupation people)

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3. Telenor Talkshawk, Djuice and Azadi -- (Middle and lower class)

Telenor judge them as three different market segments and target them with the help of their customer values such as different type of packages provided to them by the name of Persona, Talkshawk, Djuice and Azadi.

Occupations :

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1. Business man and Corporate officer: Telenor has specially target those people with their persona brand packages who have the occupation of Business, CEO’s, Corporate Officers etc because the reason is that they are always in contact or in communication with the business stakeholders, supplier, sales managers, Finance manager, production department etc. 24 hours that is why they need such a sort Persona packages to have commination every time daily basis.

2. Politicians

Demographic SegmentationGender segmentation:

• Telenor Talkshawk was specially launched for women.• Telenor Djuice and Azadi have been preferred for Men by Telenor PK.

• Telenor Talkshawk is also used my male customer of Telenor but originally it has been launched for women.

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Behavioral Segmentation: Occasional

Telenor also target their millions of subscriber on different occasion according to their behavior. Telenor have recently judged number different behavior of millions of customers in Pakistan and thus Telenor have targeted them with the help of different packages which they launch at those occasion to target them according to their behavior.

1. Some of the occasions are: 2. Pakistan Independence day.

3. Pakistan Day (23 March).

4. First Three days of Eids.

5. Ramadan

14 August

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23 March

Ramadan

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Eid offer

STRATEGIES

Telenor Pakistan is committed to Corporate Responsibility in all its activities by making it an Integral part of the corporate culture.

Its role in society is clear: We are here to help people communicate. That goes for all the countries in which they operate.

Telenor's corporate strategy is to focus on to increase in number of subscriber throughout the world and to increase overall profitability of the firm by combining Group industrialization with local drive and responsiveness´.

This strategy implies the following focus areas:

To strengthen its position as an international mobile operator

Telenor intends to continue to strengthen its mobile industrialization mobile operations byobtaining control over selected mobile companies. Control is essential for it to benefit

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from cross-borders synergies, such as scale in procurement, to develop new services andimplement best practices, to improve operational efficiency and to increase our overallprofitability. It intends to manage its non-strategic investments as financial investmentsand to exit from international mobile operations where it cannot obtain control overtime.

To strengthen its position in certain regions

Telenor intends to continue to streamline its mobile and fixed operations in the Nordic region by exploiting the benefits resulting from economies of scale and cross-border synergies. Telenor believe its Nordic presence will improve support to its customers by building upon its expertise in, and its range of, both mobile and fixed services.

G lobal coordination achieving local competitiveness

Telenor's global coordination program has a single goal: To increase the local Competitiveness of its mobile operations by taking advantage of its global joint competence and scale.

Focusing on the C ustomer’s segments

Aggressive research technology. Like due to its broad experience as it is one of the pioneers in Telecommunication industry, so they use their effective experiences and come up with so many packages in that country that is useful for kind of people.

Intelligence of C ompetitor’s and potential competitor’s strategy.

Telecommunication market is certainly very sensitive market in which making the strategy to be made by taking care of other competitors strategy is very important.

The strategy is to focus on the applications or packages or services that give the most value to the customers than its competitors. They are also focusing on providing the services on the web.

Corporate responsibility is embedded in the way it do business; in its governing principles, codes of conduct, vision and values and leadership expectations.

It work systematically to embed corporate responsibility issues such as environmental and health and safety concerns into its management processes and Group policies. As far as possible, it seeks to integrate corporate responsibility concerns into its core business functions.

Social Responsibilities I nitiatives in Pakistan

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Emergency Response Program.

In order to respond immediately and effectively to emergencies/disasters, which may occur in Pakistan, Telenor Pakistan has launched an Emergency Response Program. Regional volunteer teams (consisting of Telenor Pakistan employees) have been trained to extend support and timely intervention if and when needed, free of cost. The type of emergencies that these teams will respond to include all natural disasters, such as earthquakes, floods, air/rail/road accidents etc.

Especially trained Volunteer Teams:

o move into the affected area o align with emergency teams on site

o set up an alternate mode of communication

o arrange to provide high-energy food items

o medication

o blood donations (when required) Attabad landslide

In January 2010, a series of landslides hit Atta Abad...

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Flood Relief Efforts 2010

The widespread devastation caused by the recent floods throughout...

Tangi village school

A powerful earthquake hit different parts of Baluchistan province...

Earthquake 29th October 2008

Telenor Pakistan has initiated a wide-ranging relief package...

Earthquake 8th October 2005

The devastating earthquake of October 2005

Flood relief efforts in Khyber Pakhtunkhwa

Telenor Pakistan distributed relief goods and food items

Mehrabpur Train Accident

Telenor Pakistan responded to the recent train accident

Number of offices/ franchises

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Rain Floods 2005

Telenor Pakistan and its franchisee staff setup a rescue...

Telenor Pakistan has the HQ in Islamabad Pakistan where the CEO and the top management of HR is based.

6 Regional Offices are in country

o RO central in Lahore o RO central 2 in Faisalabad o RO north in Islamabado RO south in Karachi o RO south2 in Hyderabado RO central3 in Multan

Telenor Pakistan continues to contribute to Pakistan's economy. It has created 2,500 direct and 25,000 plus indirect jobs and has a network of 29 sales & service centers, more than 250 franchises and some 150,000 retailers, thus providing a means to livelihood to thousands

AWARD AND ACHIEVEMENTS

Telenor Pakistan has won the awards for "Most Innovative Mobile Operator"

The 2008 Telenor Brand Award was given to Telenor Pakistan for the second year in a row...

Telenor Pakistan has won the PSHRM Preferred Graduate Employer Award.

Telenor Pakistan received an award at the 5th Annual

The Buzz Power Conference & Award Show was held on 25th

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Environment Excellence Awards (AEEA) distribution...

October 2008 at Atari Towers, Karachi...

Superbrands Pakistan declares Telenor as superbrand of the telecom industry....

STRENGTH S :

o Widest coverage.o Financial back up, strong group o Large network of service centers, franchises , and retailerso Different communication services under one roof o Young and skilled staff

WEAKNESS :

o Limited network in remote areas.o Negative perception of people because of being Norwegian company. o Less corporate customers as compared to Mobilink.

OPPORTUNITIES:

o Domestic and international network and coordination with international communication companies.o Expansion of business through service centers, franchises and retailers.o MNP subscribers

o Can capture youth’s attention by giving attractive tariff offers.

THREATS : Page 51

o Recession in world economyo New companieso Aggressive marketing strategies by competitors o Increase in GOVT Taxes.

o Law and order situation in country.

o Socioeconomic problem.

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