MicrosoftGoogle

Telefonica O2 UK

OrangeUnilever

17 May 2012, Regent Esplanade, Zagreb, Croatia

Speakers

Przemek Sienkiewicz, Head of Enterprise - CEE, Russia & CIS @ Google

Ludwig Wilhelm CIO Central & Eastern Europe @ Microsoft

Luiza Warno Europe CIO @ France Telecom Orange Group

Ulrich Mohr Corporate Director IT @ Henkel Ag & Co. KGaA

Evangelos Kotsovinos Vice President, Technology @ Morgan Stanley

Alfonso Vazquez IT Strategy and Innovation @ Telefonica O2 UK

Dimitri Kalokyris MCO IT Director Benelux, France, Spain @ Unilever

Alberto Peralta CIO @ AstraZeneca

Thomas Lejeune CI Strategy, Performance & Governance Corporate Information Services CI-O IT Value & Cost (CI-OV) @ Merck Serono

Andrew Easton Head of Technology Strategy and Architecture @ Bupa Cloud & Shared Services

Google’s mission is to organise the world‘s information and make it universally accessible and useful. From the beginning, they have been working on technology that can improve on existing ways of doing business. Google provide a variety

of services and tools for advertisers of all sizes, from simple text ads to display and mobile advertising, and to publishers, whether small or large.

On any given day, two billion people use Unilever products to look good, feel good and get more out of life.With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.

Out of the 400 brands, 12 generate sales in excess of €1 billion a year, they are Axe/Lynx, Blue Band, Dove, Flora/Becel, Heartbrand, Hellmann’s, Knorr, Lipton, Lux (soap), Omo/Surf, Rexona/Sure, Sunsilk and TIGI.Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and ev-eryday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.

Telefónica UK Limited is a leading communications company for consumers and businesses in the UK, with 22.2 million mobile customers and 800,000 fixed broadband customers. Telefónica UK Limited is part of Telefónica Europe plc, a

business division of Telefónica S.A. which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 57.8 million customers across these markets. Telefónica UK employs around 11,000 people in the UK and has 450 retail stores. In October 2010 O2 was voted the UK’s best mobile network by the readers of both What Mobile and Mobile Choice magazine.

At Microsoft, we are about helping customers realize their potential. From gamers to governments, moms to mega-corporations, we serve just about every kind of customer, all over the globe.Many people think Microsoft = software. We

do software; but we also do hardware, services, research, and more. We work on PC operating systems and applications; like Windows and Windows Live. Products for IT professionals and developers;like Windows Server and Visual Studio. Online services such as Bing and MSN. Business solutions like Office and Exchange. And devices like Xbox, keyboards, webcams, and mice. We are passionate about what we do.

Bupa’s purpose is to help people lead longer, healthier, happier lives. A leading international healthcare group, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health

services, health assessments and chronic disease management services, including health coaching, and home healthcare. Employing nearly 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.

Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. At 30 Septem-ber 2011, the Group had a total customer base of 221 million customers. These include more than 162 million mobile

customers and 14,2 million broadband internet (ADSL) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmet-ics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the

consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf Germany, has about 48,000 employees worldwide and counts among the most internationally aligned German-based companies in the global marketplace.

A unique force in the pharmaceutical industry Merck Serono combines its complementary expertise in new chemical enti-ties (NCEs) and new biological entities (NBEs) to offer innovative prescription drugs of either origin. With comprehensive

skills in all areas from research and development to manufacturing, marketing and sales, the division offers its world-class products in over 150 countries worldwide. Our strategically positioned workforce of 8,000 sales and marketing employees ensures commercial coverage in the U.S. and Canada, Latin America, Europe, Asia-Pacific and Japan.

Since Morgan Stanley was founded in New York City in 1935, it has evolved into one of the world’s foremost financial institutions, with more than 45,000 employees in 600 offices in 30 countries. Though headquartered in the United States,

Morgan Stanley is a leader in the global integration of financial services. Our U.S.-based clients rely on our worldwide presence, while non-U.S. clients often choose us to manage the largest and most complex U.S. transactions

AstraZeneca is a British multinational pharmaceutical and biologics company headquartered in London, United Kingdom. Created in 1999 through the merger of Swedish Astra AB and British Zeneca Group, it is the world’s seventh-largest

pharmaceutical company measured by revenues and has operations in over 100 countries. It has a portfolio of products for major disease areas including cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation. The corporate headquarters are in London, United Kingdom and research and development headquarters are in Sweden. The company employs over 11,000 people at research facilities in the United Kingdom, United States, Sweden, France, Canada, India, China and Japan..

Company profiles

IT Fo

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08.00 Registrations And Morning Coffee

09.00 Chairman’s Opening Remarks

09.15 Keynote session: Work in the Future! Still Debating the Cloud? What you need to know!

Przemek Sienkiewicz, Head of Enterprise - CEE, Russia & CIS @ Google

BIO: As Head of Google Enterprise for Central and East-ern Europe (CEE), Russia and Commonwealth Indepen-dent States (CIS), Przemek Sienkiewicz is responsible for the sales and business operations.Przemek Sienkiewicz had been working in the Telco and IT markets since 1994. He has successively been responsible for new products introductions, sales strategy and opera-tions in CEE, Russia and CIS for companies like Minolta, T-Mobile, Lucent Technologies, Portal Software and Oracle. Przemek holds an academic degree from Economic Uni-versity in Poznan, Poland.

10.00 Cloud Computing and Expanding Your Business Impact

Ludwig Wilhelm CIO Central & Eastern Europe @ Microsoft

BIO: Ludwig has worked 16 years in Software develop-ment, Consulting, Sales and IT Leadership roles before he joined Microsoft in 1996. In his time at Microsoft Ludwig has worked in various roles like being responsible for Microsoft’s Data Centers along with the field Infrastructure and Security in EMEA, architecting a global organizational structure within MSIT and optimizing and designing Sales processes and Systems in Enterprise Sales. He is holding a diploma in electronics and communication engineering and is a six sigma green belt.

10.45 What Makes A Successful CIO?

Luiza Warno CIO Europe @ France Telecom Orange Group

BIO: The Group CIO appointed Luiza to this role in Janu-ary 2010. Most of the year she spent on supporting cre-ation of FT/DT joint venture in UK called today Everything Everywhere. By end of 2010 she started building a new governance organization facing FT/Orange affiliates in Eu-rope zone. Interestingly this zone covers also countries as remote as Armenia, Moldova and Dominican Republic.As Europe CIO Luiza is influencing and supporting coun-tries to achieve best-in-class Information Systems but also to deliver Group ambitions in consolidating and optimizing key activities. Prior to this role from August 2008 Luiza was heading Business Intelligence domain implementing

successfully corporate data warehouse solution.Before re-joining FT Group (in years 2001-2003 she was head of BI at TelekomunikacjaPolska SA) Luiza worked at Pepsico International as Head of Eastern European IT Operations. During that time she integrated newly acquired businesses and supported extensive development of the business in Russia.Luiza’s background is diverse. She spent her early years after studying law at University of Warsaw in UK. She holds an LL.M degree from the University of Leicester. She gained experience at various industries: entertainment, FMCG and recently telecommunications. She is not afraid of new challenges and she thrives in international environ-ment.

11.30 Networking And Refreshment Break

12.15 IT-From Last to First; how to successfully transform your IT department

Ulrich Mohr Corporate Director IT @ Henkel Ag & Co. KGaA

BIO: Ulrich Mohr has over 25 years experience as a manager in Information Technology. He is the Corporate Director IT at Henkel Ag & Co KGaA with responsibility for IT Program Management and IT Shared Services. Prior to joining the IT Program Management Ulrich Mohr worked in different senior management positions in IT including IT Governance, Service Operations, Change-Management, Sourcing and Vendor Governance and Service Manage-ment. Ulrich Mohr holds a degree in mathematics from the Uni-versity Muenster. He lives in Duesseldorf with his wife and his daughter

13.00 Challenges in building a real, large private cloud Evangelos Kotsovinos, Vice President, Technology @ Morgan Stanley

BIO: Evangelos is an Executive Director at Morgan Stan-ley, where he leads virtualization and cloud computing engineering. His areas of interest include massive-scale provisioning, predictive monitoring, scalable storage for vir-tualization, and operational tooling for efficiently managing a global cloud. He also serves as the chief strategy officer at Virtual Trip, an ecosystem of dynamic start-up compa-nies, and is on the Board of Directors of NewCred Ltd.Previously, Evangelos was a senior research scientist at T-Labs, where he helped develop a cloud-computing R&D project into a VC-fundedInternet start-up. A pioneer in the field of cloud computing, he led the XenoServers project, which produced one of the first cloud-computing blueprints. He holds a PhD from the University of Cambridge and is the author of several patents and peer-reviewed publica-tions.

13.45 Lunch For Speakers And Delegates

14.45 How Can IT Add Value And Enable Growth In 2012?

Alfonso Vazquez, IT Strategy and Innovation @ Telefonica O2 UK

BIO:Alfonso is currently an entrepreneur in residence in Telefonica, specializing in driving business organic growth through technology innovation.

He has a strong track record of innovating using technol-ogy to develop revenue generating products and has been head of several successful, business oriented IT strategic initiatives in blue chip clients that generated over 1000M EUR the last 15 years combined operational efficienciesand strategic investments.Previously to working in Telefonica, he set up his own boutique consulting firm dedicated to Enterprise Architec-ture, was Chief Software Architect at Telefonica Moviles, were he was responsible for defining the IT software architecture to serve +100M customers over +20 coun-tries, worked at PwC Management Consulting and at HP Researchand Development Labs as Engineer.

15.30 Setting up a Local IT Organization in a Global Consumer Goods Company: From Services to Launching New Capabilities

Dimitri Kalokyris, MCO IT Director Benelux, France, Spain @ Unilever

BIO: Dimitri joined Unilever in 1992 in the Home and Personal Care business group. He was appointed IT Manager of the Belgian operations in 1995 and was then involved in a number of business transformations supported by SAP implementations (including disposals and M&A’s). In 1999, he moved to Paris first as a European Project Manager and lately to lead the Finance and Customer Development IT Europe teams. He was in charge of the roll-out of Innovations as well as organising the Application Services supporting Financial and Customer Development Processes. In 2004, he moved to Eastern Europe and be-came Head of IT for Central and Eastern Europe, looking after 40+ offices across 20 countries. He was involved in large re-organisation aiming at aligning processes across Europe : infrastructure (telecom, data centres), applica-tions (cloud, ASP). In 2006, he became IT Director of a pan-European SAP integration program aiming at bringing all of Europe in one single instance of SAP (25.000 users across 50 countries and 54 factories). In 2008, he de-cided to accept an offer at Volvo Financial Services where he became Head of IT Europe. His main focus was to pro-pose and implement a strategy for aligning processes and solutions across Europe. In 2011, Unilever approached him with a new opportunity to take the lead of multiple local IT Organisations in a Global IT and Business framework.

15.45 The Role Of The CIO In Improving The Business And Increasing Productivity For Today And The Future

Alberto Peralta, CIO @ AstraZeneca

BIO: Alberto Peralta is an Information Systems Manager, with broad experience in all aspects of Applications and Service Management. He has extensive track record in im-plementing and deploying systems in international environ-ments, and in diverse industries ranging from telecommu-nications, engineering, fast moving consumer goods to life sciences. Currently Alberto is the CIO Italy for AstraZeneca where he is responsible for the creation, management and update of all sales and marketing applications for the head offices and field force. His main fields of expertise are budgeting and strategic planning, portfolio management, architecture definition, account and service management and systems implementation. He has previous working experience in Coca Cola Bevande Italy and Sirti.

16.30 Networking And Refreshment Break

16.45 Project Costing and Value within IT Governance

Thomas Lejeune, CI Strategy, Performance & Governance Corporate Information Services CI-O IT Value & Cost (CI-OV) @ Merck Serono

Thomas Lejeune has been working the past several years in Merck Serono to control and provide analysis on IT Project Costing in the IT Governance team. As Project Costing Analyst in the CI Governance depart-ment, Thomas brings financial expertise to IT Project stakeholders throughout the project life cycle.Thanks to the double hat Finance and Governance IT, he contributes also to projects and ad hoc tasks such as the determination of the Project Value and the enhancement of the Service Delivery Life Cycle (SDLC) financial processes

17.30 Cloud, Consumerization and Collaboration Andrew Easton, Head of Technology Strategy and Architecture @ Bupa Cloud & Shared Services

BIO: Andrew is the Head of Technology Strategy and Architecture(Shared Services &Bupa Cloud) and is currently leading the adoption of Cloud Consumerisation and Collaboration at Bupa. Andrew has held senior IT positions over the last 17 years in both the Private Sector in the UK for Bupa and in the Public Sector in Australia for the Health Department of Western Australia (Kalgoorlie Regional Hospital and Sir Charles Gairdner Hospital). Andrew has a Bachelor of Science (Computer Science) from James Cook University and grew up in mining towns in Africa, Papua New Guinea, Western Australia and Northern Territory in Australia.

18.15 End of Forum

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