telefonica global millennial survey - meet the millennial leaders

Download Telefonica Global Millennial Survey - Meet the Millennial Leaders

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Meet the Millennial Leaders, a distinct group of young people determined to shape their own future. They can defined by their expertise with technology, a passion to participate in solving challenges facing communities and the world, and a drive to succeed. Telefnica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa .

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Telefonica_MillennialLeaders_Infographic_2

...a developing news story or crisis.

Millennial Leaders believe the Internet, including social media is the best resource for...

Millennial Leaders

55% 54%

...credible news coverage.

Millennial Leaders Global

...entertainment.

Millennial Leaders Global

Global

Always participate in their countrys political process.

Technology has made them better informed about political issues in their country.

Social media plays an important role in current politicalevents and movements in their country.

Millennial Leaders are more civically engaged and empowered to drive change.

Millennial Leaders are most optimistic about the future.

I believe I can make a local difference.Millennial Leaders are more likely to own a technological device.

Learn more at telefonica.com/millennials#TEFMillennials

Empowered and InspiredMillennial Leaders are making a global difference with ever-widening access to technology, education, entrepreneurship and opportunities to growtheir careers.

These insights will help our global society

empower and enable Millennials through digital

literacy and entrepreneurial programs.

51%

62%

45%

64%

80%own aLAPTOP

66%own aDESKTOP

46%own aTABLET

82%own aSMARTPHONEvs 76% of Global. vs 74% of Global.

vs 50% of Global. vs 28% of Global.

Meet the Millennial Leaders_Todays young adults: the leaders of tomorrow.

Telefnica Global Millennial Survey

61% Say they are very optimistic abouttheir future.vs 32% of Global.

Believe they can make a global difference.

vs 40% of Global.

Think optimistically of theircountrys future.

vs 67% of Global.

Millennial Leaders 46% Global 28%

Millennial Leaders 67% Global 38%

Millennial Leaders 60% Global 33%

Optimistic_I have opportunities in my country to become an entrepreneur.

New Media Focused_I am on the cutting edge of technology.

Civically Engaged_Tech Savvy_

Millennial Leaders aremore influenced by technology_

44%30%

More Millennial Leaders said technology was influential in shaping their outlook on life-to-date compared to Global Millennials.

GLOBAL

MLs

Millennial Leaders, 11% of the 12,171 survey respondents aged 18 - 30 from 27 countries, who will drive change.

79%

74%

Living at the intersection of technology, entrepreneurship, and believing they can make a difference.