introducing the millennial leaders - europe

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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide. Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa. Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/

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  • 1.Europe Introducing: Millennial Leaders_

2. Millennial Leaders: The Global 11% Who Will Drive Change Through Technology We have identified a key subgroup in the Millennial generation. Instead of traditional metrics like socioeconomic status, Millennial Leaders are defined by technology and opportunity.Millennial Leaders are found at the intersection of: Strongly Agree I am on the cutting-edge of technology2I believe I can make a local differenceStrongly / Somewhat Agree I have opportunities in my country to become an entrepreneur or develop and bring an idea to market 3. Millennial Leaders: Where Are They In The World? Top 14 Countries CountryBottom 13 Countries% of country respondents that are Millennial LeadersCountry% of country respondents that are Millennial LeadersColombiaGermany26%Israel12%KSA26%Argentina10%Chile22%Venezuela22%Turkey10%India22%Egypt8%China7%Mexico21%South Africa20%Spain6%Brazil18%France6%US16%Czech Republic6%Australia15%Russia6%Poland14%Italy4%Canada13%Korea2%Japan1%UK13%9% of Western Europe sample = Millennial Leaders12%Peru 11% of Global sample = Millennial Leaders27%7% of Central & Eastern Europe sample = Millennial LeadersN SizeMOEMillennial Leaders3Global1,600+/-2.5% 4. European Millennial Leaders: More Influenced By Technology Of the following, which three have been the most influential in shaping your outlook on life to date?Western European Millennial LeadersCentral & Eastern European MillennialsCentral & Eastern European Millennial LeadersFamily85%78%85%80%Friends67%60%57%42%School/Education62%56%60%53%Technology29%46%29%50%Economy23%24%19%21%Media15%18%21%26%Religion11%11%12%10%Government4Western European Millennials7%8%17%19% 5. European Millennial Leaders: Armed with Smartphones; Excellent Comfort Level With Tech Western European MillennialsWestern European Millennial LeadersCentral & Eastern European MillennialsCentral & Eastern European Millennial Leaders33%78%85%80%How would you describe your personal knowledge and comfort level with technology?ExcellentWhat kind of access do you have to the following technological devices? % say I own itSmartphone24%19%21%Laptop15%18%21%26%Desktop Computer11%11%12%10%Tablet523%7%8%17%19% 6. European Millennial Leaders: Optimistic And Believe In Making A Difference Western European MillennialsWestern European Millennial LeadersCentral & Eastern European MillennialsCentral & Eastern European Millennial Leaders18%39%21%38%58%69%83%61%25%59%How optimistic are you about your future?Very OptimisticIn general, do you think your countrys best days are ahead, or behind?My countrys best days are ahead41%Do you believe you can make a global difference?I believe I can make a global difference629% 7. European Millennial Leaders: Career-OrientedWestern European MillennialsWestern European Millennial LeadersCentral & Eastern European MillennialsCentral & Eastern European Millennial Leaders51%26%40%52%35%62%How important or unimportant are each of the following life accomplishments to you personally?Making it to the top of your career (very important)33%In your opinion, how easy or difficult is it for your generation to progress from school to the workplace environment?Easy (very and somewhat easy)727% 8. European Millennial Leaders: Civically Engaged, Empowered To Drive Change Through Technology Western European MillennialsWestern European Millennial LeadersCentral & Eastern European MillennialsCentral & Eastern European Millennial Leaders50%27%44%52%39%54%45%23%39%30%14%31%How often do you participate in your countrys political process (e.g. voting)?Always participate34%Technology has made me better informed about political issues in my countryStrongly agree29%Social media plays an important role in my current political events and movements in my countryStrongly agree24%Technology has made my government more transparentStrongly agree 812% 9. Learn more at www.telefonica.com/millennials#TEFMillennials