telefonica global millennial survey - 2014 global results presentation
DESCRIPTION
In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future. Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market. Contained here are the 2014 Global findings.TRANSCRIPT
1
±
±
±
±
±
±
±
±
±
±
±
±
±
±
±
±
±
±
±
± ± ±
6
7
8
9
10
11
12
14
11
8
11
14
6
5
6
26
13
14
66 61 81
16
17
18
20
21
22
24
25
26
27
28
29
*This comparison is among owners in countries surveyed in both 2013 and 2014
30
31
32
33
88
12
34
91
9
85
15
35
37
38
40
41
42
44
45
46
47
