telefonica global millennial survey - 2014 global results presentation

Download Telefonica Global Millennial Survey - 2014 global results presentation

Post on 22-Jun-2015

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In 2013, Telefnica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This years survey found that todays 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their countrys future. Seventy-two percent of Latin American Millennials think their countrys best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market. Contained here are the 2014 Global findings.

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2. 3. 6 4. 7 5. 8 6. 9 7. 10 8. 11 9. 12 14 11 8 11 14 6 5 6 26 10. 13 11. 14 12. 66 61 81 16 13. 17 14. 18 15. 20 16. 21 17. 22 18. 24 19. 25 20. 26 21. 27 22. 28 23. 29 *This comparison is among owners in countries surveyed in both 2013 and 2014 24. 30 25. 31 26. 32 27. 33 28. 88 12 34 91 9 85 15 29. 35 30. 37 31. 38 32. 40 33. 41 34. 42 35. 44 36. 45 37. 46 38. 47