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  • Protecting the irreplaceable | f-secure.com

    There is anopportunityin the air.

  • F-Secure ConfidentialOctober 17, 20112

  • Protecting the irreplaceable | f-secure.com

    Seamless integration of content, devices and the cloud is where the next real battle will take place

    Mass market multi-device scenario is around the corner

    Cloud services have become mass market . (25 M Dropbox users save more than 200 million files every day)

  • Example Evernote

    F-Secure ConfidentialOctober 17, 20114

  • F-Secure ConfidentialOctober 17, 20115

    Why operatorsshould be excited?

  • F-Secure ConfidentialOctober 17, 20116

    Consumer data is an asset

    Operators are uniquely positioned in communication and Internet

    Operators can differentiate to offer a liquid user experience on multi device/OS world

    Links content cloud services to operators core business, such as voice and messaging

    Drives revenue and retention through cross-services opportunity and experience

    Enables new revenue streams such as advertising

  • OPERATOR CLOUDLOCAL & TRUSTED

    F-Secure ConfidentialOctober 17, 20117

    PUBLIC CLOUDGLOBAL & FREE

  • F-Secure ConfidentialOctober 17, 20118

    Cloud infrastructure is dominated by large ICT companies, while OTT players have a strong footprint in Cloud Software.

    Operators have great opportunities in all layers of the Cloud

    Operators can enter Cloud by different levels of engagement and depth of integration.

    For Telcos IaaS interesting initial as most of the key assets and competences already exist.

    Operators should leverage their key assetsexisting infrastructure , user identity, local presence and knowledge combined with the flexibility of cloud based applications

    IaaS

    PaaS

    SaaS

  • F-Secure ConfidentialOctober 17, 20119

    Get consumers data into operators cloud

    OPERATOR CONTENT CLOUD

    VOICE, MESSAGING, CONTENT.

    METADATA

    iPhone

    Android smartphone

    Windows PC & Mac

    iPad/Android tablet

    Web access through any device

  • F-Secure ConfidentialOctober 17, 201110

    1.Store

  • F-Secure ConfidentialOctober 17, 201111

    2. Sync

  • F-Secure ConfidentialOctober 17, 201112

    3. Share

  • F-Secure ConfidentialOctober 17, 201113

    4. Digital trail

  • F-Secure ConfidentialOctober 17, 201114

    Free for every Optus userFocus on service not speedHigh visibility campaign

    Great results Expanding

  • F-Secure ConfidentialOctober 17, 201115

    How to use cloud to innovate within your traditionalcommunications business? http://www.messagesvideo.com/

  • Learnings

    Think big get something out there that all yoursubscribers can use

    Make customer journey super simple Link it to your core business and messaging Learning is the key start quickly, improve and

    modify Make it simple and cool less features but better Enable the users to become your advocats

    F-Secure ConfidentialOctober 17, 201116

  • Summary cloud value for operators

    F-Secure ConfidentialOctober 17, 201117

    Supporting existing revenue streams

    Loyalty generation

    Indirect revenue

    Access revenue Mobile access

    Value services Photo Printing

    Premium offersAutomatic backup, Extra storage

    Fixed sub churn reduction

    Mobile sub churn reduction

    Display ads

    Search ads

    Lifetime value extension

    Lifetime value extension

    Ads in cloud apps

    Ads in search results

    Business intelligence Know your users better

  • F-Secure ConfidentialOctober 17, 201118

    Enabling Operator Cloud Services